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May 29 - June 2, 2006

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  • Member
Why does ABC state in its press release that GH, AMC, and DAYS were all tied at 1.8 for 3rd in the women 18-49 demo, but the list here puts it tied with 2nd with OLTL.

(Is it just me, or are the DAYS ratings always inflated here compared with how they show up in the mags?)

SON gets their ratings straight from Nielsen. LKSKREET always has the same thing as Toups does here. Toups and SKREET have both answered these allegations of changing the ratings here many times already.

What would Toups or SKREET either one benefit from changing the ratings? I mean it is not like they are getting kick backs for it. What in the world would anybody at SON gain from it. It is not like they could change the official rating.

And besides it is not just Days rating that has been different here than what was in the soap mags.

And as far as the rounding up thing which is brought up here frequently too. That has been answered. The rounding up that we get is based on the numbers that we see, but when Nielsen compiles the actual ending number they do it from the full carried out daily numbers and not just the rounded number that is released.

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  • Member
SON gets their ratings straight from Nielsen. LKSKREET always has the same thing as Toups does here. Toups and SKREET have both answered these allegations of changing the ratings here many times already.

What would Toups or SKREET either one benefit from changing the ratings? I mean it is not like they are getting kick backs for it. What in the world would anybody at SON gain from it. It is not like they could change the official rating.

And besides it is not just Days rating that has been different here than what was in the soap mags.

And as far as the rounding up thing which is brought up here frequently too. That has been answered. The rounding up that we get is based on the numbers that we see, but when Nielsen compiles the actual ending number they do it from the full carried out daily numbers and not just the rounded number that is released.

But ABC's press release puts DAYS in 3rd, not 2nd in women 18-49. NBC didn't even issue a press release this week.

If ABC lied in their press release, NBC would have a cow.

So I'm inclined to believe that as ABC says, OLTL was alone in 2nd, and DAYS tied GH and AMC for 3rd.

  • Member
But ABC's press release puts DAYS in 3rd, not 2nd in women 18-49. NBC didn't even issue a press release this week.

If ABC lied in their press release, NBC would have a cow.

So I'm inclined to believe that as ABC says, OLTL was alone in 2nd, and DAYS tied GH and AMC for 3rd.

Carolyn I went back and looked at Toups post. If you will look at the end of ABC's ratings report - it states "based on live data". I have never understood the difference between all the ratings things but I do know that there is a difference in the live data and the final data released by Nielsen. Maybe someone a little bit more up on the ratings can explain it better. I looked around on the Internet to see if I could find an explanation but couldn't.

Anyway that report is based on the live data. Toups listing of the ratings is the official report from Nielsen.

As with any network thing they are going to release it in such a way that their shows are going to come out looking better. I can tell you that when you look at all the numbers the 4% that they say they beat Days by in the 18-49 category does not calculate as very much at all.

I find it funny that they singled out Days in the first place. I mean usually (for the most part) ratings reports and analysis only points to the shows that compete with the actual show being discussed. OLTL and Days usually are not time slot competitors so why in the world would ABC want to mention Days anyway. I think it is just pointing out that they knew that Days and OLTL were tied in the official report and wanted to point out that according to the live data they were ahead of Days by 4%.

  • Member
Carolyn I went back and looked at Toups post. If you will look at the end of ABC's ratings report - it states "based on live data". I have never understood the difference between all the ratings things but I do know that there is a difference in the live data and the final data released by Nielsen. Maybe someone a little bit more up on the ratings can explain it better. I looked around on the Internet to see if I could find an explanation but couldn't.

Anyway that report is based on the live data. Toups listing of the ratings is the official report from Nielsen.

As with any network thing they are going to release it in such a way that their shows are going to come out looking better. I can tell you that when you look at all the numbers the 4% that they say they beat Days by in the 18-49 category does not calculate as very much at all.

I find it funny that they singled out Days in the first place. I mean usually (for the most part) ratings reports and analysis only points to the shows that compete with the actual show being discussed. OLTL and Days usually are not time slot competitors so why in the world would ABC want to mention Days anyway. I think it is just pointing out that they knew that Days and OLTL were tied in the official report and wanted to point out that according to the live data they were ahead of Days by 4%.

DAYS and OLTL actually both air at 1:00 on the west coast, and have for over 25 years. So they are timeslot competitors.

I still don't see how ABC can claim DAYS is tied for 3rd with GH and AMC if that's not the case. Seems fishy to me, especially since 9 times out of 10, the soap mags show DAYS' ratings as lower than what's reported here (usually only by 0.1, but still....).

Oh well, guess we'll never know for sure since NBC didn't even issue a press release this week (which seems like something they would have done had DAYS finished 2nd instead of a 3-way tie for 3rd).

  • Member
DAYS and OLTL actually both air at 1:00 on the west coast, and have for over 25 years. So they are timeslot competitors.

I still don't see how ABC can claim DAYS is tied for 3rd with GH and AMC if that's not the case. Seems fishy to me, especially since 9 times out of 10, the soap mags show DAYS' ratings as lower than what's reported here (usually only by 0.1, but still....).

Oh well, guess we'll never know for sure since NBC didn't even issue a press release this week (which seems like something they would have done had DAYS finished 2nd instead of a 3-way tie for 3rd).

I don't know about on the West Coast but the ratings report shows what happens in the majority of the country. It states the time slot competitors for OLTL are ATWT and Passions. In the state of Tennessee where I am from it airs opposite Passions and Bold & the Beautiful.

I still hold that why they even made mention of Days in that is very rare, because it is not a normal time slot competitor for OLTL in most of the country. In the majority of the country Days airs opposite AMC - here in Tennessee it is opposite GH and GL.

Notice that the ABC report did not even mention any of AMC"s time slot competitors. Remember the ratings reports always spin it in favor of the network and there wasn't much to spin in favor of AMC in that.

As to the report, I still hold Toup's report over the ABC report because of what data the report is based on. And I definitely put Toups info above the soap mags.

I still can't figure out why it is a big deal and why Days is the only one pointed out. I mean the mags have had other soaps ratings off and different in the past few weeks - not just Days - but those are never pointed out. Of course if Days is ever reported doing good there has to be fault somewhere.

  • Author
  • Administrator

From last week's ABC Release where there was a mistake.

· “One Life to Live” was the No. 3-ranked program of the week, with a 1.8 rating, delivering 1.2 million Women 18-49.

· “All My Children” was the No. 4*-ranked program, with a 1.8 rating (*tied with “Days of our Lives”), delivering 1.1 million Women 18-49. “AMC” beat time period rival “Days of our Lives” by 4% among Women 18-49 (and by 9% in the live time period).

Maybe the ABC Ratings person isn't double checking?

And thanks to those who are backing me up. I'm glad years of doing the ratings hasn't gone to waste. :D

  • Member
From last week's ABC Release where there was a mistake.

Maybe the ABC Ratings person isn't double checking?

And thanks to those who are backing me up. I'm glad years of doing the ratings hasn't gone to waste. :D

Lol. I'm sorry if it seems like I'm doubting you, I just don't understand how NBC would let ABC get away with a bogus press release. Networks have sued each other for much less. If it's not true that DAYS was 3rd in the 18-49 female demo, I just can't picture NBC not calling ABC on their inaccurate release.

Is it possible that Nielsen doesn't actually provide rankings for the soaps the way the networks do? Do the networks just interpret the data? Are there two ways to rank the shows so that one way DAYS is in 2nd with OLTL, but the other it's in 3rd? Not trying to be smart-alecky, just really curious....Thanks! :)

  • Member
And thanks to those who are backing me up. I'm glad years of doing the ratings hasn't gone to waste. :D

We trust you, Toups.

  • Author
  • Administrator

For the ABC release, they only factor in the "Live" ratings, while the ratings I get are for the "Live + Same Day" ratings. What is the difference? I have no idea, but I'm trying to get that answered. LOL

SOD/SOW are also probably using the "live" ratings, and that's why sometimes they are different than my ratings. :)

  • Member
For the ABC release, they only factor in the "Live" ratings, while the ratings I get are for the "Live + Same Day" ratings. What is the difference? I have no idea, but I'm trying to get that answered. LOL

SOD/SOW is also probably using the "live" ratings, and that's why sometimes they are different than my ratings. :)

I think "Live" is when people watch it or record it on a VCR when it airs in its timeslot, and "live + Same Day" also includes those who DVR it and watch it the same day it airs (which would seem to indicate DAYS has a lot of people using DVR's).

  • Member

Toups, Maybe this article will help you and help others too:

Nielsen Media Research yesterday announced that it would provide national TV audience estimates that include viewing from Digital Video Recorders (DVRs) beginning with the week of Dec. 26, 2005.

"Nielsen is keeping pace with the evolving ways that people watch television, thereby ensuring that our ratings continue to be accurate and reliable," said Sara Erichson, Nielsen's General Manager of National Services. "The introduction of audience estimates for DVR is a major milestone in ratings history and will provide the most detailed information ever on how and when people watch television."

The first national "overnight" ratings reflecting timeshifted viewing will be available to Nielsen clients on Dec. 28, 2005.

New Measurement for a New Era

Call it a new measurement for a new era of television viewing. According to the six major television networks, households with a DVR watch 5.7 hours of TV each day, compared with 5.1 hours for homes without a DVR.

Going forward, all programs and networks will now receive three separate ratings from Nielsen: Live Ratings, Live and Same Day (SD) Ratings, and Live + 7 Day Ratings. Nielsen said media reporters will be able to find all three streams of ratings at Nielsen's online Press Room.

As its name suggests, Live Ratings measure those who view programs at the time they are initially aired, excluding any DVR playback. SD Ratings measure viewers watching live programming, as well as those who played back programs on a DVR on the same day of the initial airing. Finally, Live + 7 Day Ratings measure viewers watching live broadcasts, as well as those who played back programs on a DVR within a week of the initial airing.

Nielsen said Live and Live + SD ratings will be delivered to clients concurrently on a daily basis. Data from the Live + 7 ratings will be delivered to clients two weeks following the completion of each Monday through Sunday week.

A Battle Over Data

What does all this mean for the television networks, and the advertisers that support them? That depends on whether you ask the networks or the advertisers.

John Consoli, senior editor at Mediaweek, told TechNewsWorld that the networks are trying to put the best possible face on DVR measurement while the advertising agencies are evaluating the importance of DVR viewers in determining the cost of commercials.

"The networks are going to have to work with the advertising agencies to come up with some sort of an agreement on how this new rating system is going to be measured and paid for," Consoli said. "Right now, at least a couple of agencies take the absolute position that they don't care about this DVR measurement."

Debating Commercial Viewership

Consoli said the advertisers insist that viewers will simply fast forward through the commercials. But the networks stand on a recent study they commissioned on DVR usage.

That study demonstrates 58 percent of those surveyed paid attention to the commercials as they fast forwarded and 53 percent went back and forth to watch an ad that piqued their interest.

"The networks are arguing that anybody who uses a DVR probably wasn't going to watch the show in the first place, and would have totally missed the commercials," Consoli said. "So even if the advertisers get a small segment of people who don't fast forward through the commercials, it's a bonus audience."

Nielsen is moving forward with its DVR measurements, as is Arbitron. Analysts said it remains to be seen how networks and advertisers will resolve the battle for interpreting that data.

from http://www.ecommercetimes.com/story/47976.html

From that article it explains why ABC chose to only go by the Live Data. It looked better for them to have OLTL out there all by itself at #2 - so they chose to ignore the other rating.

  • Member
Ah okay, I think I get it now. Thanks Carolyn and Steve for the info.

So I guess we can now put to rest the question of why SON's ratings are different. LOL :)

It actually means yours are more accurate, because SOD/SOW/ABC apparently leave out the viewers who DVR the show and watch it the same day. (And by seeing which shows are actually a little higher in your ratings, we can tell which shows are DVR'd more often).

  • Member

AH, FINALLY THE ANSWER, it was driving me crazy why the numbers were different. Let's keep in mind that SOW/SOD didn't start going by just the LIVE rating until the first week of May! So clearly SON is more right on here, SOD/SOW had been using the same LIVE+SD thing until May 2006.

SON: MAY 1-5

1. Y&R 4.2/16 (+.1)

2. B&B 3.2/11 (+.1) (3.1/11 - JUST LIVE)

3. GH 2.8/9 (+.1)

4. AMC 2.6/9 (-.1)

4. OLTL 2.6/9 (+.1) (2.5/9 - JUST LIVE)

6. ATWT 2.5/9 (-.1) (2.4/9 - JUST LIVE)

7. DAYS 2.3/8 (-.2) (2.2/8 - JUST LIVE)

8. GL 2.1/7 (-.2)

9. PSNS 1.4/5 (-.1)

SON: MAY 8-12

1. Y&R 4.4/16 (+.2) (4.3 - JUST LIVE)

2. B&B 3.3/12 (+.1)

3. GH 2.9/10 (+.1)

4. AMC 2.8/10 (+.2)

5. OLTL 2.7/9 (+.1)

6. ATWT 2.6/9 (+.1)

7. DAYS 2.5/9 (+.2) (2.4 - JUST LIVE)

8. GL 2.3/8 (+.2)

9. PSNS 1.5/5 (+.1)

SON: MAY 15-19

1. Y&R 4.3/16 (-.1)

2. B&B 3.4/12 (+.1)

3. AMC 2.8/9 (SAME) (2.7/9 - JUST LIVE)

3. GH 2.8/9 (-.1) (2.7/9 - JUST LIVE, SOD had 2.6, lol)

5. ATWT 2.6/9 (SAME) (2.5/9 - JUST LIVE)

5. OLTL 2.6/9 (-.1)

7. DOOL 2.5/8 (SAME) (2.4/8 - JUST LIVE)

8. GL 2.2/7 (-.1)

9. PASS 1.5/5 (SAME)

SON: MAY 22-26

1. Y&R 4.3/15 (SAME) (4.2/15 - JUST LIVE)

2. B&B 3.2/11 (-.2)

3. GH 2.8/9 (SAME)

4. AMC 2.6/9 (-.2)

4. OLTL 2.6/9 (SAME)

6. DAYS 2.5/9 (SAME) (2.4/8 - JUST LIVE)

7. ATWT 2.4/8 (-.2)

8. GL 2.1/7 (-.1)

9. PSNS 1.4/5 (-.1)

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