8 hours ago, ReddFoxx said:

A crossover with B&B hardly speaks of desperation. Nothing against Thorsten Kaye, but he's not even one of the MVPs for B&B itself so he'd hardly be a draw. If anything CBS is trying to draw BTG viewers to the other soaps since it is developing a following independent of Y&R and B&B.

I agree that this isn't a desperation move, but saying the purpose is for BTG to help B&B is a stretch. Not to say ideally they wouldn't help each other, but the goal is to use an established show to help a new show.

BTG is relatively weaker vs the rest of the CBS shows in W25-54 vs W18-49 so using a character like Ridge who is likely popular in the upper part of that demo makes sense. I have no idea what the show's strategy is regarding selling the show abroad, but having a slide in the sales deck showcasing a guest appearance from a recognizable B&B character wouldn't hurt.

 

13 hours ago, ranger1rg said:

Thorsten Kaye is not a draw for BTG, and I can't think of a character I want to see less.

It'll have as much impact on story as Devon did: NONE. The show continued to run promos of Bryton's appearance even after it was over, which made no sense. I don't know why they flew him to Georgia for that.

It would make more sense to send a young designer to meet with ChelseaKat, or have a designer -- again, YOUNG -- meet with Dani over some modeling gig.

Then Thomas Forrester would make more sense, not his played-out father. 

1 hour ago, bongobong said:

I agree that this isn't a desperation move, but saying the purpose is for BTG to help B&B is a stretch. Not to say ideally they wouldn't help each other, but the goal is to use an established show to help a new show.

BTG is relatively weaker vs the rest of the CBS shows in W25-54 vs W18-49 so using a character like Ridge who is likely popular in the upper part of that demo makes sense. I have no idea what the show's strategy is regarding selling the show abroad, but having a slide in the sales deck showcasing a guest appearance from a recognizable B&B character wouldn't hurt.

 

BTG has a number of viewers that don't view the other CBS soaps, though. Cross promotion can definitely work both ways. I'm not saying it's necessarily being done to help B&B just that the same argument could be made in reverse (B&B needs help in ways that cross promotion won't help anyway).