Nominations for “The 52nd Annual Daytime Emmy Awards” were first announced in July, with the National Academy of Television Arts & Sciences (NATAS), the organization behind the awards show, announcing that the ceremony would take place on Friday, October 17 in Pasadena.

Soap Opera Network has since learned that the awards show will return to the Pasadena Civic Auditorium with the ceremony streaming live beginning at 7:00 p.m. ET/4:00 p.m. PT.

As previously reported, the organization will hold a single ceremony celebrating everyone in front of and behind the camera. In previous years, the Creative Arts Emmy Awards, which primarily honored those working behind the scenes, took place on a separate date, either before or after the main televised ceremony. Meanwhile, watch.theemmys.tv and its associated apps will be the exclusive method to watch this year’s telecast, despite inaccuracies shared online indicating CBS would once again carry the telecast – the network will launch all-new seasons of its Friday dramas the same night as the Daytime Emmys.

The National Academy of Television Arts & Sciences

“We’re excited to recognize the exceptional individuals and teams who make daytime television great every year and in some cases, every day,” said Adam Sharp, President and CEO of NATAS, at the time nominations were released. He added, “As the Daytime landscape continues to expand, we’re excited to introduce new categories to recognize the boundary-pushing work being done, and we’re enthusiastic to convene with and celebrate the whole Daytime community in one ceremony.”

Among daytime dramas, “The Young and the Restless” leads with 19 nominations, followed by “General Hospital” with 16, “Days of our Lives” with 13 and “The Bold and the Beautiful” with four. “The Bay” and “Neighbours” each received just one nomination.

While much has been discussed about a drop in nominations for “The Bold and the Beautiful,” the reason is simply due to NTAS enforcing a longstanding rule, where any category that has fewer than ten (10) submissions, no more than 50% of submitted entries may be nominated. This is why “The Bold and the Beautiful,” “The Bay,” and “Neighbours” did not receive nominations in the Daytime Drama, Writing and Directing categories, as they had in prior years, particularly in the case of the former two shows.

According to NATAS, the enforcement of the rule will “ensure the integrity of NATAS competitions and maintain the reputation of excellence for nominees.”

Deborah Norville, who recently stepped down as anchor of “Inside Edition” after 30 years, will be this year’s Lifetime Achievement Award recipient.

Beyond the Gates Eligibility

Just ahead of the nominations announcement in July, NATAS made note of two key items in a post on X (formerly Twitter), including:

1. The eligibility window for the Daytime Emmys was calendar year 2024, so “Beyond the Gates” isn’t eligible for this year’s nominations. The series will be eligible based on calendar year 2025 for next year’s awards show, “The 53rd Annual Daytime Emmy Awards.”
2. All Daytime Emmy information will now be released via the @TheEmmys handle, with the organization formally discontinuing the use of the @DaytimeEmmys handle.

No Broadcast Partner

While CBS had previously broadcast the ceremony every year since 2020, and 18 times overall, the network will not carry the awards show this year, and it will not stream via Paramount+ either, as the network has not signed a new broadcasting agreement with NATAS.

“The 52nd Annual Daytime Emmy Awards” will be available to stream with no television provider required as viewers at home can watch the telecast from their mobile devices, Smart TVs and many other connected devices such as Apple TV, Roku, Android TV, Fire TV, Chromecast, iPone, iPad, Android or online via watch.theemmys.tv. The website houses all past live Emmy events, past events, winner interviews, behind-the-scenes features, and more.

Note: The post DAYTIME EMMYS: Ceremony Date, Location & Start Time, Plus How To Watch ‘The 52nd Annual Daytime Emmy Awards’ appeared first on the Soap Opera Network website.

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I am not surprised we are returning to the Pasadena Civic Auditorium. It seems like a good venue for the Daytime Emmys; however, I am surprised CBS did not pick up the ceremony again. Nonetheless, I've preferred the online airings, as they are not as time constrictive (remember Kathy Griffin mocking the ET producer who thanked everyone, including her damn dog? Hilarious!).

Still gutted about Neighbours only getting one nomination; they deserve some solid recognition, and I am still hugely baffled by a lot of the nominations, but it is what it is at this point.

@Errol No word on if there is a host and who it could be?

Any policy that excludes the drivel Bradley Bell presents as soap opera... suits me.  

2 hours ago, Liberty City said:

I am not surprised we are returning to the Pasadena Civic Auditorium. It seems like a good venue for the Daytime Emmys; however, I am surprised CBS did not pick up the ceremony again. Nonetheless, I've preferred the online airings, as they are not as time constrictive (remember Kathy Griffin mocking the ET producer who thanked everyone, including her damn dog? Hilarious!).

Still gutted about Neighbours only getting one nomination; they deserve some solid recognition, and I am still hugely baffled by a lot of the nominations, but it is what it is at this point.

@Errol No word on if there is a host and who it could be?

You’d think CBS would jump at any opportunity to promote that it’s the only broadcast lineup with multiple soaps, including the first in a half-century. But October seems like such a stupid time for the Academy hold a ceremony that will barely command decent ad rates and is smack-dab in the middle of network premiere season.

The traditional late May or early June (when the similarly niche Tonys air) would seem to be the best option, since season finales will already have aired. They must have figured it was more trouble than it’s worth, even to just slap it on Paramount+. (Live broadcasts are a pain for these streamers. Even Hulu made a sh!tshow out of the freaking Oscars, blacking out before Best Actress and Best Picture.)

3 minutes ago, Faulkner said:

You’d think CBS would jump at any opportunity to promote that it’s the only broadcast lineup with multiple soaps, including the first in a half-century. But October seems like such a stupid time for the Academy hold a ceremony that will barely command decent ad rates and is smack-dab in the middle of network premiere season.

My guess is it was not the ratings hit they thought it would be. I know the article says it has to do with contracts with NATAS. I know Errol explained the time change of when the ceremony was hosted, too. Now it feels slapped in the middle of nothing (although, did the Daytime Emmys really ever get attention in recent years?).

The Daytime Emmys have not been relevant in 25 years. Once Susan Lucci won in 1999, that was the beginning of the end. After about 2005 or so, they've been totally irrelevant.

Nonetheless, I will watch the shitshow that it always is when streamed.

55 minutes ago, DaytimeFan said:

The Daytime Emmys have not been relevant in 25 years. Once Susan Lucci won in 1999, that was the beginning of the end. After about 2005 or so, they've been totally irrelevant.

Nonetheless, I will watch the shitshow that it always is when streamed.

Agreed. Once they stopped holding the show at Radio City (2005) and started venue hopping, it also happened to coincide with the overall relevancy of the show. Though I'll give a shoutout to 2006 (the first time in LA) simply because it's when Guiding Light swept up 4 acting categories. 

I still prefer it being televised simply to give it even the slightest sense of respect, plus it cuts down on all that chit chat redundancy from whichever Entertainment Tonight weekend anchor is hosting. 

1 hour ago, Liberty City said:

My guess is it was not the ratings hit they thought it would be. I know the article says it has to do with contracts with NATAS. I know Errol explained the time change of when the ceremony was hosted, too. Now it feels slapped in the middle of nothing (although, did the Daytime Emmys really ever get attention in recent years?).

They also could have gone back and started the airing the Daytime Emmy in the DAYTIME again, like they used to do back in the day.

1 minute ago, 1974mdp said:

They also could have gone back and started the airing the Daytime Emmy in the DAYTIME again, like they used to do back in the day.

With how soaps are produced, I doubt that would be practical; at least, during June/July, it was during the time when [most] soaps were on summer break.

I can't even remember a time when the acting nominees gave me someone to truly root for. Probably the great Vanessa Marcil/Robin Christopher debate year. Beyond that, I can't think of when I actually cared.

1 hour ago, DaytimeFan said:

The Daytime Emmys have not been relevant in 25 years. Once Susan Lucci won in 1999, that was the beginning of the end. After about 2005 or so, they've been totally irrelevant.

Nonetheless, I will watch the shitshow that it always is when streamed.

Exactly! The Emmys really are irrelevant. NATAS is finally cracking down that not every soap should get a nomination for Best Show, writing, directing. That rule should have been enforced years ago! How did they get away with allowing nominations for B&B, Days, GH and Y&R when it violated their own rules?? How do we know that those who won when the rules weren’t enforced were the most deserving? We don’t. Such a sham.  No wonder CBS divorced themselves from broadcasting the sham and no other major network will touch this sham. 

A friendly reminder: I'm bumping this up because I forgot the awards are this Friday.

5 hours ago, Soapsuds said:

A friendly reminder: I'm bumping this up because I forgot the awards are this Friday.

Thanks, I was looking for this thread the other day! Almost time to set up an account for this or whatever it is we have to do.

I forgot we had Emmys this year too. I literally forgot. 😂

9 hours ago, BoldRestless said:

Thanks, I was looking for this thread the other day! Almost time to set up an account for this or whatever it is we have to do.

It's easy and free. I already had an account but had forgotten my password. I'm going to watch it on the Emmy app on my TV.

On 9/4/2025 at 9:25 PM, Errol said:

Soap Opera Network has since learned that the awards show will return to the Pasadena Civic Auditorium with the ceremony streaming live beginning at 7:00 p.m. ET/4:00 p.m. PT.

As previously reported, the organization will hold a single ceremony celebrating everyone in front of and behind the camera. In previous years, the Creative Arts Emmy Awards, which primarily honored those working behind the scenes, took place on a separate date, either before or after the main televised ceremony.

Errol, any idea if the Creative Arts categories will be made throughout the show, or do you think they will all be done during the first portion?  And have they said how long the whole ceremony will be? Not sure I'm down to watch a 4+ hour live show or something...

Edited October 16Oct 16 by BoldRestless