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  • 1 month later...
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On 2/5/2023 at 8:19 PM, GLATWT88 said:

Didn't know where else to post this, but I keep seeing this idea that BB will outlast the other soaps because of its appeal and reach in international markets. While I know this is true and definitely held weight in the 90s and early 2000s - how fair of an assessment and statement is that really. I feel like it is a comment that is regurgitated but no real data is there to back it up. I do think that international markets might help BB to be the last remaining soap, I just don't believe those markets are really doing as much nowadays to keep BB alive as we think. Streaming and social media apps are prevalent all over the world and people are seeking entertainment through these outlets. Traditional TV viewing has changed everywhere and young audiences aren't watching daily soaps be that in the US or internationally. So I can't imagine BB not experiencing dwindling audiences in its international markets as it has in the US. Im also sure several markets have dropped it in recent years...so how fair is it to say that international money will help keep it afloat. Is there real data to support this?

Here in Italy The Bold and the Beautiful is the last US soap standing. It's still popular and doing well, but not as huge as it used to be in the 90s an 00s. Back then it reached stellar tv ratings and a monster daily share (35%-, at its peak even 40%). Half the Country watched it and talked about it. Nowadays, airing at the same time slot (1,40 pm), the share is between 17 and 21%. It's successfull, but no more a cultural and intergenerational phenomenon. Since 2015 the tv network that broadcasts the show has shortened the lenght of the episodes. BB airs from monday to saturday (to sunday only in the spring). Each 'new' episode lasts about 10-13 minutes preceded by the last scenes of the day before. It's all about money and spending review. They want to save money with the dubbing and still make profits with lots of commercials inside the show. Fans are outraged. In 2015 episodes were 2 months and half behind US telecasts. Now 15 months behind. 

BB is doing well even in streaming. The show gains a solid number of views on the website of the tv network. Episodes are available for at least a month. Under the hashtag #TwittamiBeautiful the show is often trending topic on Twitter.

Other US soaps aired in Italy always suffered from constant changes of time slots and shortened episodes. Some of them were pretty successfull and lasted long (Capitol, Loving, Santa Barbara till the end; Guiding Light and The Young and the Restless were cancelled after 30 and 26 years). Other soaps were less popular and treated even badly by their tv networks and ignored by the press. Some of them lasted almost a decade; others were cancelled after months or a year. 

Edited by AlexGrimaldi

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On 2/8/2023 at 2:11 PM, DramatistDreamer said:

It feels like one of those statements that gets said so many times over the years that somehow it becomes accepted as if a fact. 
At this point, nobody really knows what soap could be the last one standing on terrestrial network television, there are so many factors that lead up to a cancellation. 
It reminds me of the oft repeated claim of the OJ Simpson trial ruining the daytime soap genre for good. The trial was just one of the factors, disjointed storytelling and a failure to adapt to shifted viewing patterns, the exodus of ad dollars are other factors, but the collapse of an entire genre is often boiled down to one year of a televised trial.

Blaming OJ (and shift in viewing habits) as the sole reasons for the genere's decline is a way for the higher ups and actors to avoid taking accountabilty for poor story telling, visuals and budget.

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1 hour ago, ironlion said:

Blaming OJ (and shift in viewing habits) as the sole reasons for the genere's decline is a way for the higher ups and actors to avoid taking accountabilty for poor story telling, visuals and budget.

This. All of this. 

  • 1 month later...
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On 10/29/2022 at 7:08 PM, Tonksadora said:

There's a guy on twitter who also runs a soap YT channel who is soon going to start showing The CITY from scratch through to the end. I'm subscribed to his channel but have never been because he has no AW, tons of OLTL, some AMC, etc. But I'm going to go once he begins with THE CITY. I will watch it over! Do you want his info?

Oh, yeah, I complete agree about One Tree Hill & 90210.

Hi, Is THE CITY available on youtube? 

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