Ratings for the week March 23-27, 2020

All soaps are up because of the CV.  It looks like Days will be the only one to take full advantage with its 8 months of episodes in the can.

Edited April 2, 20205 yr by Soapsuds

As we mentioned before, in spite of a weekly rebound due to a lack of preemptions, Y&R is the only soap down YOY in total viewers and the two most important demos at a time when the other soaps are hitting multi-year highs. It’s telling. The margins have tightened.

 

Interesting that GH is seeing the biggest boost. Maybe putting the Strahan show on hiatus for pandemic coverage helped.

Edited April 2, 20205 yr by Faulkner

I would have thought B&B would have done better...how weird that they went down in some things rather than up?  With Y&R giving it a better lead-in within alot of markets.  Those numbers for them are stinky.  

21 hours ago, Faulkner said:

Interesting that GH is seeing the biggest boost. Maybe putting the Strahan show on hiatus for pandemic coverage helped.

I've never watched GH but from what I've read the Strahan/Sarah show is doomed anyway.  Any lead-in GH could have gotten would have been better.  I don't get the magic with Strahan.  I would bet Sarah will end up on the View again.  

Edited April 3, 20205 yr by Fevuh

RATINGS ANALYSIS: How Nielsen Breaks Down the Demos for Soaps, Game Shows and Talk Shows

https://www.soapoperanetwork.com/2020/04/ratings-analysis-how-nielsen-breaks-down-the-demos-for-soaps-game-shows-and-talk-shows

Thank you! That is an incredible analysis! Let this sink in, folks. Hoda & Jenna beat Y&R in the women 18-49 demos. Think about it.

1 hour ago, VanessaReardon said:

Thank you! That is an incredible analysis! Let this sink in, folks. Hoda & Jenna beat Y&R in the women 18-49 demos. Think about it.

 

You know, I didn't think about it when I was putting the data together. That is significant. 

Hoda & Jenna had 409,000 viewers in W18-49 for the week of March 16-20, 2020, +62% over the year ago

For the week of March 23-27, 2020, the show was up 57% over the year ago but down from the week ago.

wow, YR is popular with men