April 18-22, 2016: B&B Tied for #1 in W18-49 Rating For First Time; New Lows For DAYS/Y&R

[Toups]

Ratings for the week April 18-22, 2016

 

 

 

Total Viewers
1. Y&R 4,703,000 (-242,000/-182,000)
2. B&B 3,751,000 (-200,000/+106,000)
3. GH 2,785,000 (-31,000/-30,000)
4. DAYS 2,248,000 (+10,000/-36,000)

Households
1. Y&R 3.4/12 (-.04/-.11)
2. B&B 2.72/9 (-.12/+.04)
3. GH 2.07/7 (-.03/-.03)
4. DAYS 1.68/6 (-.02/-.01)

Women 18-49 Viewers
1. Y&R 600,000 (-71,000/-247,000) <—— new low *
2. B&B 542,00 (-12,000/-27,000)
3. GH 489,000 (-15,000/-36,000)
4. DAYS 384,000 (-30,000/-7,000) <—— new low **

* Previous low: 620,000 (March 21-25, 2016)
** Previous low: 389,000 (March 21-25, 2016)

Women 18-49 Rating
1. Y&R 0.94/7 (-.11/-.38) <—— new low *
1. B&B 0.85/6 (-.02/-.04) **
3. GH 0.77/6 (-.02/-.05)
4. DAYS 0.6/4 (-.05/-.01) <—— ties low

* Rounded down 0.9
** Rounded up to 0.9
** First time #1 in W18-49 Rating

Women 18-34 Viewers
1. Y&R 164,000 (-38,000/-84,000)
2. B&B 162,000 (+3,000/+1,000)
3. GH 146,000 (+9,000/-38,000)
4. DAYS 97,000 (-5,000/-2,000)

Women 18-34 Rating
1. B&B 0.48 (+.01/+.01)
1. Y&R 0.48 (-.11/-.25)
3. GH 0.43 (+.03/-.11)
4. DAYS 0.29 (-.01/same) <—- ties low (10th straight week) *

* Rounded up to 0.3

Women 25-54 Viewers
1. Y&R 858,000 (-98,000/-273,000)
2. B&B 775,000 (-72,000/-50,000)
3. GH 644,000 (-28,000/-62,000)
4. DAYS 490,000 (-22,000/-29,000)

Women 25-54 Rating
1. Y&R 1.42 (-.17/-.44)
2. B&B 1.29 (-.12/-.07)
3. GH 1.07 (-.04/-.09)
4. DAYS 0.81 (-.04/-.05)

Day-To-Day Ratings – HH/Total Viewers

B&B
Monday: 2.73/3,777,000
Tuesday: 2.64/3,658,000
Wednesday: 2.71/3,765,000
Thursday: 2.76/3,841,000
Friday: 2.76/3,714,000

DAYS
Monday: 1.60/2,139,000
Tuesday: 1.77/2,418,000
Wednesday: 1.67/2,215,000
Thursday: 1.70/2,248,000
Friday: 1.67/2,219,000

GH
Monday: 2.14/2,878,000
Tuesday: 2.12/2,866,000
Wednesday: 2.04/2,788,000
Thursday: 2.0/2,678,000
Friday: 2.02/2,715,000

Y&R
Monday: 3.50/4,877,000
Tuesday: 3.41/4,775,000
Wednesday: 3.42/4,641,000
Thursday: 3.29/4,560,000
Friday: 3.38/4,660,000

Read more: Ratings: B&B Tied For #1 in W18-49 Rating For First Time; New Lows For DAYS/Y&R http://www.soapoperanetwork.com/2016/04/48666#ixzz4USAilAor

[Toups]

Congrats to B&B for tying in the #1 spot for the first time in W18-49 Rating.  I would love it if B&B passed Y&R.....but it's something. 

 

That is Pratt's second new low in W18-49 Viewers in 4 weeks......I think a few nails have hammered in Pratt's coffin.  I don't think that coffin is closed to getting shut just yet.....but it's start.   Though I expect Y&R to bounce back big next week. 

[dragonflies]

He's killing YR the way he did AMC. It's slow but it's happening

 

Damn Days is done for. NBC cannot be happy with these numbers. These are GL at the end of it's run type numbers

[JONNYSBRO]

Bad news for everyone except Jean Passanante and Shelly Altman GH. These woman are writing most stable consistent soap. There ratings are so consistent. I almost think YR needs Shelly Altman back as head writer. Her approach to soaps is what it needs. Everyone should be commending Jean and Shelly they are the best writing team in soaps.

[Soapsuds]

B&B is also tied with Y&R in W 18-34….has that ever happened Toups?

Yes, boring out their ass stories.

I'll be surprised if you can find someone to believe all this bull your saying.

And yes Jean and Shelly are constant in bringing in a 2.0 rating….in the gutter IMO….LOL

[dragonflies]

Stable consistent? LMAO. The numbers are DOWN from last year. That's not stable or consistent. Interestingly B&B is the ONLY soap to GAIN from this time last year

[edgeofnik]

But they aren't even close to being tied .94 to .85 is a huge. When numbers are so small rounding doesn't tell the true story. I mean if Y&R got .96 and B&B .84 it would be 1.0 to .80 by rounding. The total 18-49 show the gap is still big. 

[Toups]

Yup. 

I know.  But B&B still achieved tying for #1.  The second decimal point is just for us to see - everyone else just uses one decimal point and that's what I go by for #1s and for getting new/tying lows. 

[edgeofnik]

With the dive in L+SD ratings - especially in prime - I wouldn't be surprised if that two decimal becomes the new metric. I also believe that some of daytime's drop is being increasingly hit by streaming as viewers turn to networks' online feed. It's still impressive that soaps get this much same day viewing. BTW - Thank you for being our definitive source for soap ratings. You're the best!