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MTV DEBUTED 30 YEARS AGO


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You dont think it would have any affect if they changed their name? None at all?

And they are branding themselves as the network for young adults, and have done so well, as shown in their ratings... (both of these are from this year)

MTV Delivers Sixth Consecutive Quarter of Growth

MTV Hits Five-Year Ratings High With 27% Quarterly Gain

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LOL exactly. MTV is a pop culture name its not like Sci Fi or TNN.... not to mention stuff like the MTV Video Music Awards. There is no reason to change it, and I don't understand why some people are so angry over it.

+1.

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Never mind the fact that MTV still does have a heavy focus on music. They air videos, during the non-music programming, they have captions at the bottom of the screen to tell you what songs are playing in the background, there are videos all over the website, and their news division covers mostly music news. It's the formula that's working for them now, and they're smart to keep with it.

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If MTV shouldn't care about people who wish the channel had more music, then why should they keep the name, as the brand was built based on music?

I just don't see why, if, as many have claimed, MTV is doing better than ever because they no longer have music, why they'd even want to keep the name. They could easily take on another name and be bigger than ever. Otherwise they seem to want it both ways. It's tough to say, well, the channel is so much better and stronger now without music, and then say, we need to keep that M, because otherwise people will be confused. Will the latest Jersey Shore punchfest impress viewers any less with a different name?

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Bc its their name. It represents their history, their accomplishments, their success. 30 years is quite a big deal and that all happened as MTV. I can see why they would NOT want to change it. MTV is bigger than that and there is no reason to change it.

Will it impress viewers more? Its not like they would get a huge bump in popularity, ratings, etc... if they changed their name

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