I think it was AMC. It was ABC's top soap for most of the 70s and 1977-1978 was a season before its peak above all soaps.

You are correct. All My Children and Family Feud were the two daytime programs most responsible for ABC's ascendency in 1978. In fact, Family Feud was the #1 daytime program overall for a good bit of 1978, even topping the soaps. Although GH and OLTL were improving this year, it was 1979 before GH began to make gains significant enough to displace AMC.

Daytime TV gives ratings for the two weeks that ended on June 20. 1971.

1. ATWT 40%

2. EON 37%

3. Doctors 35%

4. DAYS 33%

5. AW 32%

6. GH 32%

7. GL 32%

8. Search 35%

9. LIAMST 30%

10. SS 27%

Variety April 17th 1974

NBC-TV's "Celebrity Sweepstakes," debuting on the daytime sked during the week of April 1-5, ranked second for the week with a 7 rating and 28 share. CBS' "Search for Tomorrow" led during the 12: 30 p.m. time period with a 7.5 and 30 share, with ABC's "Split Second" logging a 6.2 and 24 share.

Variety October 9th 1974

"As The World Turns" and "Match Game ' 74" ranked one-two with ratings of 11.4 and 10.8, respectively, followed in the top five by ABC's "All My Children" (9.4), NBC's "Days of Our Lives" (9.2) and NBC's "The Doctors" (9.1).

Variety October 9th 1974

"As The World Turns" and "Match Game ' 74" ranked one-two with ratings of 11.4 and 10.8, respectively, followed in the top five by ABC's "All My Children" (9.4), NBC's "Days of Our Lives" (9.2) and NBC's "The Doctors" (9.1).

Charles Nelson Reilly reigns at number one. "How's that for a topper?"

VarietyFeb 16th 1972

Hollywood Squares led the national Nielsendaytime ratings for the last two weeks, topping out the growing surge of game shows during the past six months towards usurping the long-held domination of soapoperas as the cornerstone of daytime. "Squares" led the week of Jan. 17-21 with an 11.4 and 42 share

Variety Oct 11th 1972

A notably weak half hour for CBS is with the "Family Affair" sitcom reruns, giving the web its lowest audience levels ever at 4 p.m. with a 4.3 rating to NBC's 7.1 for the soap opera "Somerset," and ABC a 6.0 for "Love American Style."

For the final week of 1979 and the week cancellation was announced, Love of Life was at the bottom of the ratings with a 3.9/12 share.

For the final week of 1979 and the week cancellation was announced, Love of Life was at the bottom of the ratings with a 3.9/12 share.

What led to the downfall of LOL?

Many believe it was the move of the show from 11:30 a.m. to the 4:00 p.m. timeslot.

What led to the downfall of LOL?

Reading this thread, it would have been difficult to forecast that OLTL would become such a rating powerhouse in the late 70's to late 80's.

From the February 1979 issue of Daytime TV - ratings were usually about 3 months behind, so I estimate these to be from November 1978. Or, if anyone knows for sure when the cast changes that are shown were effective, that also helps to figure out when the ratings were from.

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Edited June 25, 201411 yr by Dale

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From the February 1978 issue of Daytime TV - ratings would be from November 1977

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