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March 7-11, 2011


Toups

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Numbers are based on Live+Same Day ratings

Ratings for the week March 7-11, 2011

Note: There was a national pre-empted on Friday March 11 that ended at 1:26pm EST.

Total Viewers

1. Y&R 4,825,000 (+361,000/-261,000)

2. B&B 2,811,000 (-19,000/-448,000)

3. GH 2,687,000 (-101,000/+136,000)

4. DAYS 2,488,000 (-158,000/-446,000)

5. OLTL 2,355,000 (-36,000/-71,000)

6. AMC 2,318,000 (+69,000/-242,000)

Households

1. Y&R 3.5/12 (+.2/-.2)

2. B&B 2.0/7 (-.1/-.3) <---- ties low

2. GH 2.0/6 (-.1/+.1)

4. DAYS 1.8/6 (-.1/-.3)

4. AMC 1.8/6 (same/-.1)

4. OLTL 1.8/6 (same/same)

Women 18-49 Viewers

1. Y&R 1,004,000 (+92,000/-230,000)

2. GH 759,000 (-52,000/-122,000)

3. DAYS 688,000 (-6,000/-138,000)

4. OLTL 563,000 (+20,000/-178,000)

5. B&B 562,000 (-10,000/-152,000)

6. AMC 463,000 (-6,000/-239,000) <---- new low *

* AMC previous low: 469,000 (Feb 28 - Mar 4, 2011)

Women 18-49 Rating

1. Y&R 1.5/10 (+.1/-.4)

2. GH 1.1/7 (-.1/-.2)

3. DAYS 1.0/7 (-.1/-.3)

4. OLTL 0.9/6 (+.1/-.2)

4. B&B 0.9/5 (same/-.2)

6. AMC 0.7/4 (same/-.4) <---- ties low (2nd straigth week)

Girls 12-17 Viewers

1. Y&R 35,000 (+5,000/+7,000)

2. OLTL 29,000 (+10,000/+8,000)

3. GH 28,000 (+9,000/-2,000)

3. B&B 28,000 (+5,000/+5,000)

5. DAYS 27,000 (-10,000/+11,000)

6. AMC 9,000 (same/-9,000)

Women 18-34 Rating

1. GH 0.8/5 (same/-.1)

1. Y&R 0.8/5 (same/-.3)

3. DAYS 0.6/4 (same/-.3)

3. OLTL 0.6/4 (+.1/-.2)

5. B&B 0.4/3 (-.1/-.3) <---- ties low

5. AMC 0.4/3 (same/-.4) <---- ties low (4th straight week)

Men 18+ Viewers

1. Y&R 1,089,000 (+60,000/-91,000)

2. B&B 620,000 (+39,000/-95,000)

3. DAYS 578,000 (-61,000/-4,000)

4. GH 481,000 (-23,000/+21,000)

5. AMC 465,000 (+39,000/+1,000)

6. OLTL 430,000 (+1,000/+28,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 1.8/2,294,000

Tuesday: 1.7/2,272,000

Wednesday: 1.8/2,371,000

Thursday: 1.8/2,304,000

Friday: 1.8/2,372,000 (36 mins aired)

B&B

Monday: 2.1/2,875,000

Tuesday: 2.1/2,855,000

Wednesday: 2.0/2,716,000

Thursday: 2.1/2,886,000

Friday: 1.8/2,722,000

DAYS

Monday: 1.9/2,670,000

Tuesday: 1.9/2,566,000

Wednesday: 1.8/2,566,000

Thursday: 1.8/2,362,000

Friday: 1.6/2,140,000 (36 mins aired)

GH

Monday: 2.1/2,793,000

Tuesday: 2.0/2,758,000

Wednesday: 1.9/2,613,000

Thursday: 2.0/2,630,000

Friday: 2.0/2,638,000

OLTL

Monday: 1.8/2,397,000

Tuesday: 1.7/2,201,000

Wednesday: 1.8/2,446,000

Thursday: 1.8/2,325,000

Friday: 1.8/2,404,000

Y&R

Monday: 3.5/4,840,000

Tuesday: 3.6/4,990,000

Wednesday: 3.4/4,728,000

Thursday: 3.4/4,741,000

Friday: (4 mins aired on East Coast - no ratings)

----------------------

For the SEASON September 20, 2010 through March 13, 2011

Households

1. Y&R 3.7

2. B&B 2.3

3. GH 2.1

4. DAYS 2.0

5. OLTL 1.9

5. AMC 1.9

Women 18-49 Rating

1. Y&R 1.7

2. GH 1.4

3. DAYS 1.2

4. B&B 1.0

4. OLTL 1.0

6. AMC 0.9

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Here are the morning news programs for last week

Total Viewers/ HH's numbers

NBC 5,940,000 4.3/15

ABC 5,220,000 3.8/13

CBS 2,790,000 2.0/ 7

GMA is closing in on the today show.. GMA is up while the Today show is down a bit.

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Yeah CBS is...it's morning show is up slighty this week. I dont think it will ever challange NBC or ABC. That's always been the weakest link for CBS...their morning show. Everything else CBS is #1.

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