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Brad Bell strikes me as someone who has run out of steam after 30 years on the job. WJB had a sustainable specific vision. But Brad Bell goes to show you that a long term specific vision doesn't always remain great.  

I do wonder if WJB we're still alive, wether the show would have still suffered the same major writing decline as all soaps have.

CBS Daytime remaining #1 -- only God knows how-- has blinded the exces and possibly the cast into believing they're still delivering good product. Nostalgia and loyalty alone are keeping all these soaps alive. 

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As I recall (and I'm certain someone will correct me if I am wrong), the history was that Bradley was a writer's intern at Y&R when he pitched the story of Lauren's stalker Shaun, who wound up burying her alive.  The summer story proved to be a ratings success, even though it was out of character for Y&R at the time.  Which is why when they developed B&B, they gave more responsibility to Bradley so that he could allow it to have its own style.

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I am fairly certain he passed from Alzheimers. From what I have read, symptoms most likely began around 94/95. Maybe he had minor things happen prior, but generally I think 85% of people pass within ten years of symptoms beginning. 

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