October 25-29, 2010

[Toups]

If you're going to copy/paste, please link. Thank you.

Numbers are based on Live+Same Day ratings

Ratings for the week October 25-29, 2010

Total Viewers

1. Y&R 4,878,000 (+16,000/-124,000)

2. B&B 3,108,000 (-79,000/-169,000)

3. DAYS 2,424,000 (-107,000/-535,000)

4. OLTL 2,345,000 (-9,000/-175,000)

5. GH 2,282,000 (-98,000/-446,000) <- new low (Previous low: 2,325,000 for July 6-10, 2009)

6. AMC 2,270,000 (-39,000/-452,000)

HH

1. Y&R 3.4/12 (same/-.2) <- ties low rating (2nd straight week)

2. B&B 2.2/8 (-.1/-.2)

3. OLTL 1.8/6 (+.1/-.1)

3. DAYS 1.8/6 (-.1/-.4)

5. AMC 1.7/6 (same/-.4) <- ties low rating (2nd straight week)

5. GH 1.7/5 (-.1/-.4) <- ties low rating (Last time: June 14-18, 2010)

Women 18-49 Viewers

1. Y&R 1,036,000 (+25,000/-71,000)

2. GH 687,000 (-55,000/-232,000) <- new low (Previous low: 729,000 for June 14-18, 2010)

3. DAYS 670,000 (+18,000/-229,000)

4. B&B 650,000 (+18,000/-34,000)

5. OLTL 629,000 (+4,000/-98,000)

6. AMC 528,000 (-23,000/-210,000)

Women 18-49 Rating

1. Y&R 1.6/10 (+.1/-.1)

2. DAYS 1.0/7 (same/-.4)

2. B&B 1.0/7 (same/same)

2. GH 1.0/7 (-.1/-.4) <- new low

2. OLTL 1.0/6 (+.1/-.1)

6. AMC 0.8/5 (same/-.3) <- ties low rating (2nd straight week)

Girls 12-17 Viewers

1. Y&R 45,000 (same/+25,000)

2. GH 34,000 (+10,000/-9,000)

3. B&B 32,000 (-4,000/+13,000)

4. OLTL 28,000 (+9,000/+5,000)

5. DAYS 23,000 (-20,000/-7,000)

6. AMC 12,000 (+4,000/-1,000)

Women 18-34 Rating

1. Y&R 0.8/6 (same/-.4) <- ties low rating (2nd straight week)

2. DAYS 0.7/5 (same/-.3)

3. GH 0.6/4 (same/-.4) <- ties low rating (2nd straight week)

3. OLTL 0.6/4 (+.1/-.2)

5. B&B 0.5/4 (same/-.1)

5. AMC 0.5/4 (same/-.4) <- ties low rating (2nd straight week)

Men 18+ Viewers

1. Y&R 1,234,000 (+75,000/-29,000)

2. B&B 690,000 (+18,000/-47,000)

3. DAYS 547,000 (-53,000/-64,000)

4. AMC 429,000 (-34,000/-75,000)

5. GH 408,000 (-53,000/-75,000)

6. OLTL 406,000 (-33,000/-33,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 1.9/2,437,000

Tuesday: 1.7/2,342,000

Wednesday: 1.4/1,786,000 (repeat - did not count)

Thursday: 1.7/2,178,000

Friday: 1.6/2,122,000

B&B

Monday: 2.3/3,240,000

Tuesday: 2.3/3,094,000

Wednesday: 2.4/3,386,000

Thursday: 2.0/2,908,000

Friday: 2.1/2,912,000

DAYS

Monday: 1.8/2,371,000

Tuesday: 1.8/2,472,000

Wednesday: 1.8/2,522,000

Thursday: 1.7/2,323,000

Friday: 1.8/2,431,000

GH

Monday: 1.8/2,397,000

Tuesday: 1.8/2,478,000

Wednesday: 1.2/1,494,000 (repeat - did not count)

Thursday: 1.7/2,225,000

Friday: 1.5/2,027,000

OLTL

Monday: 1.9/2,451,000/

Tuesday: 1.9/2,600,000

Wednesday: 1.2/1,499,000 (repeat - did not count)

Thursday: 1.7/2,158,000

Friday: 1.6/2,127,000

Y&R

Monday: 3.7/5,221,000

Tuesday: 3.3/4,589,000

Wednesday: 3.5/5,081,000

Thursday: 3.4/4,899,000

Friday: 3.3/4,600,000

----------------------

For the SEASON September 20, 2010 through October 31, 2010

HH

1. Y&R 3.6

2. B&B 2.3

3. GH 1.9

3. DAYS 1.9

5. AMC 1.8

5. OLTL 1.8

Women 18-49 Rating

1. Y&R 1.7

2. GH 1.3

3. DAYS 1.1

3. OLTL 1.1

5. B&B 1.0

6. AMC 0.9

[Kimmiemae]

I hope OLTL bounces back, and Days continue the upward trend.. Both shows are good right now.

[skiman12082004]

I am sure I sound like a broken record but I want AMC to go up. The ratings the show has been getting lately are so undeserved IMO. I am happy Susan Lucci is back and I have generally been enjoying the entire show. So I have my fingers crossed that the 18-49 demo is a 1.0 or higher.

[Darcy]

Info on OLTL rating demos

http://tvbythenumbers.com/2010/11/04/the-talk-up-20-in-women-18-34-over-premiere-week/70849

via press release:

“THE TALK” POSTS GAINS WITH YOUNG WOMEN

“The Talk” Up +20% in Women 18-34 Over Premiere Week

“The Talk” Also Improves the Year Ago Time Period by +20% in Women 18-34

“The Talk” Matches “One Life to Live” in Women 18-34 for the Second Consecutive Week

THE TALK, CBS’s new daytime talk show, increased by +20% among women 18-34 over premiere week and the year ago time period, according to Nielsen live plus same day ratings for the week ending Oct. 29.

THE TALK delivered a 1.5/05 with 2.08m viewers, 1.0/06 in women 25-54, 0.8/05 in women 18-49 and 0.6/04 in women 18-34. Compared to its premiere week, THE TALK was up +20% in women 18-34 (from 0.5/04) and even in both women 25-54 and women 18-49.

Compared to “As the World Turns” during the same week last year, THE TALK was up +20% in women 18-34 (from 0.5/03). THE TALK also tied the veteran time period winner “One Life to Live” in women 18-3 for the second consecutive week.

[Saving ATWT]

Fearless Predictions

Y&R 3.5

B&B 2.3

GH 1.9

OLTL 1.9

Days 1.9

AMC 1.8

The Talk 1.7 (0.8)

[TeamEric]

Unless I read that CBS press release wrong The Talk scored a 1.5 ratings in households

[AS THE WORLD TURNS]

That was his prediction and probably didn't see The Talk's ratings. He did get the 0.8 right for 18-49 rating.

[soapfan71]

his prediction and probably didn't see The Talk's ratings. He did get the 0.8 right for 18-49 rating.

Toups or anyone else!!~

can anyone get a hold of the ratings for "THE VIEW", I cannot find them anywhere and would like to see their

ratings VS. "The Talk" and the other soaps . Any info is appreciated!!!

[TeamEric]

So THE TALK fell to 1.5? Last week they were 1.6.

"Nationally, THE TALK delivered a 1.6/06 with 2.14m viewers, 1.0/07 in women 25-54, 0.8/05 in women 18-49 and 0.5/04 in women 18-34. Notable for a freshman series in its first week, THE TALK tied veteran time period winner “One Life to Live” among women 18-34."

Be interesting to see how OLTL stacked up against them last week.

[EricMontreal22]

I don't quite get the OLTL/Talk competition (and why doesn't DAYS play into it?) I can't see The Talk really bleeding viewers from OLTL one way or the other--or people who tried The Talk for a week, maybe watched ATWT or who knows what, and nowhave switched to OLTL. Am I crazy?

[Llantano Incorporated]

I would love to see GH tank again.

Would love to see Days up there again.

And I don't even want to know how OLTL did- If they got another 0.9 in the 18-49- not good.

[JimTolkien]

I get it. CBS' strategy here is not what people think it is. I see everyone comparing them to The View and while they are both talk shows (and I am sure at some point CBS wants The Talk to be as popular)they operate at different times. It's clear that for now they are competing against OLTL....you know the "VETERAN TIME PERIOD WINNER" in that slot. And also trying to either beat or stay in range of ATWT demos, preferably to beat.

And they are trying to do it from all angles, one bit at a time - sure they want to do better but they probably realise that they do have their work cut out for them as well.

[Soapsuds]

The Talk falls in both HHs and Total Viewers...and CBS tries to spin it in a good way. with its crappy 18-34 category. Of course it will continue to run since it is cheap but the ratings will continue to drop.

[DRW50]

If that's what they're doing it's a dumb strategy, IMO. Wow, they tied a declining show which many people have never heard of, and they barely have higher demos than a soap they replaced.

It just seems kind of silly to me, and small time. I doubt anyone in the industry cares if they tied OLTL, and being so proud of demos only about 20% above ATWT when it was at some of its lowest ratings, after over 5 decades on the air, this when The Talk is still early and still has some buzz -- odd to brag about.

[JimTolkien]

If you only had a clue as to how much MONEY they are saving i.e. no licensing fees (COST CUTS are a big deal now)....and how great that looks to investors & analysts who were so happy with their earnings call today. While we the fans are very sentimental about our shows and want them to stay on for as long as they can, for the company in these times, it is all about the bottom line and how investors can reap the benefit, not to mention their own employees. Plus the upside to all this is that this show is "pure profit" for the company not any one else. No intelligent CFO or advisor is not going to point out my last sentence to LM but he already knows it and that's why his blase comments about ATWT going off the air did not come as a surprise.

If Y&R and B&B can't produce a product that CBS will continued to be enamored with and still consider them "special soaps", we have a problem.