October 18-22, 2010

[Toups]

If you're going to copy/paste, please link. Thank you.

Numbers are based on Live+Same Day ratings

Ratings for the week October 18-22, 2010

Total Viewers

1. Y&R 4,862,000 (-169,000/-192,000)

2. B&B 3,187,000 (-28,000/-54,000)

3. DAYS 2,531,000 (+118,000/-471,000)

4. GH 2,380,000 (-144,000/-185,000)

5. OLTL 2,354,000 (-97,000/-138,000)

6. AMC 2,309,000 (-101,000/-361,000)

HH

1. Y&R 3.4/12 (-.1/-.3) <- ties low rating (Last time: July 26-30, 2010)

2. B&B 2.3/8 (same/-.1)

3. DAYS 1.9/6 (+.1/-.3)

4. GH 1.8/6 (-.1/-.1)

5. AMC 1.7/6 (-.1/-.3) <- ties low rating (Last time: September 20-24, 2010)

5. OLTL 1.7/6 (-.1/-.2)

Women 18-49 Viewers

1. Y&R 1,011,000 (-42,000/-129,000)

2. GH 742,000 (-89,000/-101,000)

3. DAYS 652,000 (-31,000/-215,000)

4. B&B 632,000 (-18,000/-75,000)

5. OLTL 625,000 (-61,000/-85,000)

6. AMC 551,000 (-66,000/-184,000)

Women 18-49 Rating

1. Y&R 1.5/10 (-.1/-.2) <- ties low rating (Last time: October 4-8, 2010)

2. GH 1.1/7 (-.2/-.2) <- ties low rating (Last time: June 28 - July 2, 2010)

3. DAYS 1.0/7 (same/-.3)

3. B&B 1.0/6 (same/-.1)

5. OLTL 0.9/6 (-.1/-.2) <- ties low rating (Last time: July 12-16, 2010)

6. AMC 0.8/6 (-.1/-.3) <- ties low rating (Last time: June 21-25, 2010)

Girls 12-17 Viewers

1. Y&R 45,000 (+13,000/+7,000)

2. DAYS 43,000 (+7,000/+16,000)

3. B&B 36,000 (+3,000/+18,000)

4. GH 24,000 (+15,000/-19,000)

5. OLTL 19,000 (+7,000/-25,000)

6. AMC 8,000 (same/-17,000)

Women 18-34 Rating

1. Y&R 0.8/6 (-.1/-.4) <- ties low rating (Last time: October 4-8, 2010)

2. DAYS 0.7/5 (same/-.3)

3. GH 0.6/4 (-.2/-.3) <- new low

4. AMC 0.5/3 (-.1/-.4) <- ties low rating (Last time: October 4-8, 2010)

4. B&B 0.5/3 (same/-.2)

4. OLTL 0.5/3 (-.1/-.3) <- ties low rating (Last time: September 27 - October 1, 2010)

Men 18+ Viewers

1. Y&R 1,159,000 (-9,000/-52,000)

2. B&B 672,000 (-15,000/-29,000)

3. DAYS 600,000 (+116,000/-5,000)

4. AMC 463,000 (+34,000/-82,000)

5. GH 461,000 (+14,000/-21,000)

6. OLTL 439,000 (+17,000/-28,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 1.9/2,559,000

Tuesday: 1.7/2,269,000

Wednesday: 1.7/2,277,000

Thursday: 1.8/2,372,000

Friday: 1.6/2,068,000

B&B

Monday: 2.4/3,380,000

Tuesday: 2.3/3,211,000

Wednesday: 2.3/3,145,000

Thursday: 2.2/3,023,000

Friday: 2.2/3,175,000

DAYS

Monday: 1.9/2,536,000

Tuesday: 1.9/2,531,000

Wednesday: 1.8/2,606,000

Thursday: 1.8/2,544,000

Friday: 1.8/2,441,000

GH

Monday: 1.9/2,540,000

Tuesday: 1.6/2,200,000

Wednesday: 1.8/2,439,000

Thursday: 1.8/2,503,000

Friday: 1.7/2,220,000

OLTL

Monday: 1.9/2,544,000

Tuesday: 1.7/2,284,000

Wednesday: 1.6/2,220,000

Thursday: 1.8/2,483,000

Friday: 1.6/2,237,000

Y&R

Monday: 3.6/5,047,000

Tuesday: 3.5/4,992,000

Wednesday: 3.7/5,018,000

Thursday: 3.3/4,671,000

Friday: 3.2/4,581,000

The Talk

HH: 1.6

W18-49: 0.8

Monday: 1.7/2,228,000

Tuesday: 1.6/2,218,000

Wednesday: 1.7/2,161,000

Thursday: 1.5/2,021,000

Friday: 1.5/2,085,000

----------------------

For the SEASON September 20, 2010 through October 24, 2010

HH

1. Y&R 3.6

2. B&B 2.3

3. GH 1.9

3. DAYS 1.9

5. AMC 1.8

5. OLTL 1.8

Women 18-49 Rating

1. Y&R 1.7

2. GH 1.4

3. DAYS 1.1

3. OLTL 1.1

5. B&B 1.0

6. AMC 0.9

[DAYS]

Any hints toups?

[Kimmiemae]

I hope both Days & OLTL goes up. OLTL was on fire last week. I'm enjoying the show so much.

[soapfan71]

Hey Toups!

Can you post "The Talk" daily nielsen ratings for a comparrison to ATWT ratings and how far they fell if at all after

the strong Monday Premiere? and can you post "the view" ratings to see how "the talk" steps up against them. I hear there the view had ratings

that week with 3.8 million on mon and I was wondering how there hh ratings stacked up against the soaps?!!!

Any info would be greatly appreciated!!!

Thank You!!

[Saving ATWT]

Fearless Predictions

Y&R 3.5

B&B 2.3

GH 2.1

OLTL 1.9

Days 1.9

AMC 1.8

Demo (18-49)

Y&R 1.6

GH 1.3

OLTL 1.1

Days 1.0

B&B 1.0

AMC .9

Was thinking about how freaky it is that CBS shows almost never move. Even ATWT would get stuck on a number with only small gains and losses. All of the soaps are sort of stuck but aren't frozen in time like CBS over the last few months.

BTW, does anyone know the total ratings for ABC soaps--Live+SoapNet+Online Viewing? GH must rasnk a lot higher than 2.0 when everything gets added up.

[soapfan71]

My Predictions:

Y&R 3.5

B&B 2.3

GH 1.9

AMC 1.8

Days 1.8

OLTL 1.7

[jams1234]

Here's the press release from CBS for The Talk's premiere week ratings.

“THE TALK” DELIVERS IMPRESSIVE GROWTH TO CBS OWNED STATIONS AMONG WOMEN 25-54

The Premiere Week of CBS’s New Daytime Talk Show Up +60% in Women 25-54

On CBS Owned Stations and +50% Across Local People Metered Markets From Same Time Period Last Year

New York, Los Angeles, Dallas and San Francisco Among Stations Seeing Big Increases

“The Talk” Wins Its Time Period in Philadelphia, Miami and

Baltimore Among Women 25-54

Nationally, “The Talk” Opens to 2.14 Million Viewers in Premiere Week

The premiere week of CBS’s new daytime talk show, THE TALK, posted impressive growth among women 25-54 on the CBS Owned Stations and across all local people metered markets versus the same time period a year ago, according to Nielsen live plus same day metered market ratings for the week ending Oct. 22.

On the 14 CBS Owned Stations, THE TALK improved among women 25-54 by +60% (0.8 from 0.5) and by +50% in the local people metered markets (0.9 from 0.6).

Among the CBS stations seeing the biggest year-to-year increases in women 25-54 were WCBS, New York; KCBS, Los Angeles; KTVT, Dallas; KPIX, San Francisco and KCNC Denver.

THE TALK placed first in its time period among women 25-54 in eight metered markets including CBS owned stations inPhiladelphia, Miami and Baltimore.

Nationally, THE TALK delivered a 1.6/06 with 2.14m viewers, 1.0/07 in women 25-54, 0.8/05 in women 18-49 and 0.5/04 in women 18-34. Notable for a freshman series in its first week, THE TALK tied veteran time period winner “One Life to Live” among women 18-34.

[fanOLTL]

Predictions:

1.YR 3.5/1.6

2.BB 2.2/1.0

3.GH 1.9/1.2

3.OLTL 1.9/1.1

5.AMC 1.8/0.9

5.DAYS 1.8/1.0

[soapfan71]

If "The Talk" did only muster a 1.6 for premiere that week, I don't think that's really much to talk about!!

[bellcurve]

It's always the right time to have The Talk.

[DRW50]

I wonder why they're bragging about 25-54 ratings. Isn't that out of their target demo?

[Bella20]

That's some major spin in that CBS press release, they even topped ABC's spin masters with that. I don't think ABC has ever buried what a show has done nationally and only focused on 14 stations. They even mentioned the often ignored (ignored for a good reason) 18-34 demo.

They are trying to bury what the show did in the key demo, and what it did in HH.

[jams1234]

yeah the CBS press release is spinning so hard I'm still dizzy.

[quartermainefan]

every demo is desired by someone though. If you are #1 in 25-54 then companies who want to reach that demo will come to your show.

[Saving ATWT]

Pretty sure 25-54 is standard to news/talk shows and know that Fox News always goes by that demo. The Talk is actually weaker than ATWT in 18-49 which is a bad sign considering the show's theme is so mommy and not grandma. The spin is too much and they're talking OLTL up as if the show is a ratings giant. Also, being number 1 in Philly and Baltmore is pretty gloomy from a sales angle considering they are two of the poorest cities. "We do great in poor cities" isn't something to brag about. Cities with high income and low unemployment like San Fran and NY are the real prize.