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May 18-22, 2009


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Numbers are based on Live+Same Day ratings

Ratings for the week May 18-22, 2009

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 4,874,000 (-121,000/+228,000)

2. B&B 3,369,000 (+81,000/-198,000)

3. OLTL 2,560,000 (+65,000/-176,000)

4. GH 2,550,000 (-8,000/-230,000)

5. DAYS 2,527,000 (-178,000/-310,000)

6. AMC 2,518,000 (-37,000/+22,000)

7. ATWT 2,394,000 (-77,000/-278,000) <------- new low

8. GL 1,951,000 (-93,000/-294,000)

HH

1. Y&R 3.5/13 (-.1/+.1)

2. B&B 2.5/9 (same/-.2)

3. GH 2.0/7 (+.1/-.2)

4. DAYS 1.9/7 (-.1/-.2)

4. AMC 1.9/7 (-.1/-.1)

4. OLTL 1.9/7 (same/-.3)

7. ATWT 1.8/7 (-.1/-.2)

8. GL 1.5/5 (same/-.2)

Women 18-49 Viewers

1. Y&R 1,085,000 (-39,000/+8,000)

2. GH 905,000 (-10,000/-81,000)

3. OLTL 848,000 (-10,000/-118,000)

4. DAYS 802,000 (-42,000/-145,000)

5. AMC 793,000 (-42,000/-4,000)

6. B&B 691,000 (-56,000/-152,000)

7. ATWT 530,000 (-47,000/-169,000)

8. GL 434,000 (-58,000/-168,000)

Women 18-49 Rating

1. Y&R 1.6/12 (-.1/same)

2. GH 1.4/9 (same/-.1)

3. OLTL 1.3/9 (same/-.2)

4. AMC 1.2/8 (-.1/same)

4. DAYS 1.2/8 (-.1/-.2)

6. B&B 1.0/7 (-.1/-.3) <----------- ties low rating

7. ATWT 0.8/5 (-.1/-.3) <---------- ties low rating

8. GL 0.7/4 (same/-.2) <----------- ties low rating

Girls 12-17 Viewers

1. GH 49,000 (-4,000/+18,000)

2. DAYS 42,000 (+12,000/+8,000)

3. OLTL 27,000 (+4,000/-13,000)

4. Y&R 18,000 (-2,000/-5,000)

5. ATWT 17,000 (+1,000/-2,000)

5. B&B 17,000 (+2,000/+1,000)

7. GL 15,000 (-2,000/-5,000)

8. AMC 8,000 (same/-19,000)

Women 18-34 Rating

1. Y&R 1.1/8 (same/+.1)

2. DAYS 1.0/7 (same/same)

2. GH 1.0/7 (same/same)

4. AMC 0.9/6 (-.1/+.2)

4. OLTL 0.9/6 (-.1/same)

6. B&B 0.6/4 (-.1/-.1)

7. ATWT 0.5/3 (-.2/-.1)

8. GL 0.4/3 (-.1/same)

Men 18+ Viewers

1. Y&R 1,104,000 (-25,000/-26,000)

2. B&B 718,000 (-1,000/-37,000)

3. ATWT 488,000 (-18,000/-55,000)

4. DAYS 470,000 (-75,000/-108,000)

5. AMC 461,000 (-4,000/+20,000)

6. OLTL 411,000 (+8,000/-29,000)

7. GL 396,000 (-24,000/-68,000)

8. GH 386,000 (+10,000/-92,000)

--------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 2.0/2,572,000

Tuesday: 1.9/2,620,000

Wednesday: 2.0/2,575,000

Thursday: 1.9/2,496,000

Friday: 1.8/2,326,000

ATWT

Monday: 2.0/2,615,000

Tuesday: 1.9/2,442,000

Wednesday: 1.9/2,387,000

Thursday: 1.8/2,265,000

Friday: 1.6/2,263,000

B&B

Monday: 2.7/3,744,000

Tuesday: 2.6/3,328,000

Wednesday: 2.3/3,107,000

Thursday: 2.4/3,229,000

Friday: 2.4/3,437,000

DAYS

Monday: 2.0/2,723,000

Tuesday: 1.9/2,465,000

Wednesday: 1.8/2,407,000

Thursday: 1.9/2,567,000

Friday: 1.9/2,475,000

GH

Monday: 2.0/2,592,000

Tuesday: 1.9/2,494,000

Wednesday: 2.0/2,588,000

Thursday: 2.0/2,566,000

Friday: 1.9/2,510,000

GL

Monday: 1.6/2,134,000

Tuesday: 1.6/2,028,000

Wednesday: 1.5/1,946,000

Thursday: 1.4/1,751,000

Friday: 1.4/1,895,000

OLTL

Monday: 1.9/2,395,000

Tuesday: 1.9/2,555,000

Wednesday: 2.0/2,582,000

Thursday: 2.0/2,670,000

Friday: 2.0/2,599,000

Y&R

Monday: 3.8/5,485,000

Tuesday: 3.6/4,897,000

Wednesday: 3.4/4,520,000

Thursday: 3.4/4,527,000

Friday: 3.5/4,943,000

----------------------

For the SEASON September 22, 2008 through May 24, 2009

HH

1. Y&R 3.8

2. B&B 2.6

3. DAYS 2.2

3. GH 2.2

5. AMC 2.0

5. ATWT 2.0

5. OLTL 2.0

8. GL 1.6

Women 18-49 Rating

1. Y&R 1.8

2. DAYS 1.5

2. GH 1.5

4. OLTL 1.3

5. B&B 1.2

5. AMC 1.2

7. ATWT 1.0

8. GL 0.9

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ABC Daytime

* ABC ranked as Daytime's No. 1 network in Women 18-49 for the third week running (1.3 rating/853,000).

* In Women 18-49, ABC positioned all shows among Daytime's Top 5 for the second straight week: "General Hospital" (No. 2 - 1.4 rating/905,000), "The View" (No. 3T - 1.3 rating/865,000), "One Life to Live" (No. 3T - 1.3 rating/848,000) and "All My Children" (No. 5T - 1.2 rating/793,000).

* In Women 18-34, all ABC programs landed among Daytime's Top 5: "General Hospital" (No. 2 - 1.0 rating/342,000), "One Life to Live" (No. 4T - 0.9 rating/321,000) and "The View" (No. 4T - 0.9 rating/319,000) and "All My Children" (No. 4T - 0.9 rating/304,000).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks - Week of May 18, 2009:

Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)

No. 1 CBS 3.36 million No. 1 ABC 1.3/853,000

No. 2 ABC 2.84 million No. 1 NBC 1.2/802,000

No. 3 NBC 2.53 million No. 3 CBS 1.0/680,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program Net Rtg/000s

The Young & the Restless CBS 1.7/1.09 million

General Hospital ABC 1.4/905,000

The View ABC 1.3/865,000

One Life to Live ABC 1.3/848,000

Days of Our Lives NBC 1.3/802,000

All My Children ABC 1.3/793,000

TOTAL VIEWERS

DOOL 2.53 (-180,000*)

WOMEN 18-49

1.(1) Y&R 1.7/1.09 million (SAME/-30,000*)

2.(2) GH 1.4/905,000 (SAME/-10,000)

3.(3) OLTL 1.3/848,000 (SAME/-10,000)

4.(3) DOOL 1.2/802,000 (-.1/-42,000)

4.(3) AMC 1.2/793,000 (-.1/-42,000)

WOMEN 18-34

2.(2) GH 1.0 rating/342,000 (SAME/+4,000)

4.(2) OLTL 0.9 rating/321,000 (-.1/-14,000)

4.(2) AMC 0.9 rating/304,000 (-.1/-25,000)

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* In Women 18-49, ABC positioned all shows among Daytime's Top 5 for the second straight week: "General Hospital" (No. 2 - 1.4 rating/905,000), "The View" (No. 3T - 1.3 rating/865,000), "One Life to Live" (No. 3T - 1.3 rating/848,000) and "All My Children" (No. 5T - 1.2 rating/793,000).

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program Net Rtg/000s

The Young & the Restless CBS 1.7/1.09 million

General Hospital ABC 1.4/905,000

The View ABC 1.3/865,000

One Life to Live ABC 1.3/848,000

Days of Our Lives NBC 1.3/802,000

All My Children ABC 1.3/793,000

So, I'm confused. There was a tie for position 3 and a tie for position 5. So AMC is really at the bottom of the demo, tied with some other show (what would that be? B&B? ATWT?)

The only shows equal-to or below AMC in the demo are B&B, ATWT, and they dead GL. And yet this still is a basis for celebrating "top five"?

Also, isn't this a COLOSSAL FAILURE, for AMC to be so low, when this was the week of the big shooting (right? or do I have my dates wrong??)

Do advertisers really buy this misleading spin?

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Also, isn't this a COLOSSAL FAILURE, for AMC to be so low, when this was the week of the big shooting (right? or do I have my dates wrong??)

Dates are completely correct. Both "Adam" and Tad got shot that week (on Monday). I'm surprised. I know the hits for the spoilers went up big-time and that has usually translated to a nice bounce when you see the ratings. Maybe the HH will show somewhat different, I doubt it though.

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So, I'm confused. There was a tie for position 3 and a tie for position 5. So AMC is really at the bottom of the demo, tied with some other show (what would that be? B&B? ATWT?)

The only shows equal-to or below AMC in the demo are B&B, ATWT, and they dead GL. And yet this still is a basis for celebrating "top five"?

Also, isn't this a COLOSSAL FAILURE, for AMC to be so low, when this was the week of the big shooting (right? or do I have my dates wrong??)

Do advertisers really buy this misleading spin?

AMC is 5th out of 8th in the demos, IMO that definitely doesn't seem good, and I doubt advertisers would be happy with these kinds of demos.

I think Pratt has screwed his audience once too many times for them to completely trust him to do anything right.

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To tell you the honest truth I think death and return from the dead have been so overdone on so many shows lately that they just don't generate that big of ratings anymore.

People don't invest in them anymore because it is only a matter of time before the next writer comes along and undoes it. So why care.

That is one of the big reasons I have been more critical of Y&R lately with some of the decisions they have made.

I was really on a positive note for daytime for awhile. But lately with some of the decisions made I am more skeptical and more down on them then I have been in a long time.

It is hard to push for fans to change the way they view when the powers that be behind the soaps don't care enough to try to be different and quit making the same stupid mistakes over and over.

AMC is 5th out of 8th in the demos, IMO that definitely doesn't seem good, and I doubt advertisers would be happy with these kinds of demos.

I think Pratt has screwed his audience once too many times for them to completely trust him to do anything right.

Sorry but Pratt isn't the only one who has screwed the audience. The screwing began with McTavish, continued with B&E and now Pratt is just picking up not for sloppy seconds but for sloppy thirds.

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To tell you the honest truth I think death and return from the dead have been so overdone on so many shows lately that they just don't generate that big of ratings anymore.

People don't invest in them anymore because it is only a matter of time before the next writer comes along and undoes it. So why care.

Precisely. Death has become so meaningless on soaps that it usually does nothing for the ratings these days. It also doesn't help that most of these whodunit stories are slapped together for shock-value and rarely have a coherent plan or lay-out a compelling narrative that the viewers can follow and have a reasonable chance at guessing the killer based on an actual motive rather the writers pulling the killer's identity out of their hats five minutes before the denouement was filmed.

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So, I'm confused. There was a tie for position 3 and a tie for position 5. So AMC is really at the bottom of the demo, tied with some other show (what would that be? B&B? ATWT?)

AMC was tied for 5th with DAYS, both at 1.2. They have it right in the top blurbs of the release but it looks like someone forgot to change the numbers for the listing at the very bottom

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To tell you the honest truth I think death and return from the dead have been so overdone on so many shows lately that they just don't generate that big of ratings anymore.

People don't invest in them anymore because it is only a matter of time before the next writer comes along and undoes it. So why care.

Precisely. Death has become so meaningless on soaps that it usually does nothing for the ratings these days. It also doesn't help that most of these whodunit stories are slapped together for shock-value and rarely have a coherent plan or lay-out a compelling narrative that the viewers can follow and have a reasonable chance at guessing the killer based on an actual motive rather the writers pulling the killer's identity out of their hats five minutes before the denouement was filmed.

You both hit the nail on the head. I honestly think there needs to be a 'death moratorium', reserving it for SPECIAL purposes.

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