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August 11-15, 2008


Toups

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This Weeks Ratings Report is brought to you by: Rock the Soap Cruise and Josh Griffith Fired?

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Numbers are based on Live+Same Day ratings

Ratings for the week August 11-15, 2008

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 5,054,000 (+1,000/-469,000)

2. B&B 3,471,000 (-110,000/-135,000)

3. DAYS 3,109,000 (+629,000/+514,000)

4. GH 2,871,000 (+203,000/-228,000)

5. OLTL 2,548,000 (+28,000/-364,000)

6. ATWT 2,536,000 (-91,000/-302,000)

7. AMC 2,374,000 (-91,000/-437,000)

8. GL 2,234,000 (-69,000/-407,000)

HH

1. Y&R 3.6/12 (-.1/-.5)

2. B&B 2.5/8 (-.1/-.2)

3. DAYS 2.4/8 (+.5/+.4)

4. GH 2.2/7 (+.1/-.2)

5. OLTL 1.9/6 (same/-.4) <------- ties low rating

6. ATWT 1.8/6 (-.1/-.3)

6. AMC 1.8/6 (-.1/-.4) <--------- new low rating

8. GL 1.6/5 (same/-.4)

Women 18-49 Viewers

1. Y&R 1,101,000 (+36,000/-45,000)

2. GH 928,000 (+124,000/-98,000)

3. DAYS 827,000 (+169,000/-81,000)

4. OLTL 773,000 (-17,000/-145,000)

5. AMC 729,000 (-22,000/-68,000)

6. B&B 722,000 (-14,000/-20,000)

7. ATWT 617,000 (-21,000/-34,000)

8. GL 577,000 (-13,000/-154,000)

Women 18-49 Rating

1. Y&R 1.7/11 (+.1/same)

2. GH 1.4/9 (+.2/-.2)

3. DAYS 1.3/8 (+.3/-.1)

4. OLTL 1.2/7 (same/-.2)

5. AMC 1.1/7 (same/-.1)

5. B&B 1.1/7 (same/same)

7. ATWT 0.9/6 (-.1/-.1)

7. GL 0.9/5 (same/-.2) <-------- ties low rating

Girls 12-17 Viewers

1. OLTL 72,000 (+21,000/+33,000)

2. DAYS 70,000 (+25,000/+4,000)

2. AMC 70,000 (+19,000/+26,000)

4. Y&R 67,000 (+35,000/-34,000)

5. B&B 64,000 (+48,000/+9,000)

6. ATWT 53,000 (+36,000/+2,000)

7. GH 48,000 (+18,000/-4,000)

8. GL 46,000 (+26,000/-3,000)

Women 18-34 Rating

1. DAYS 1.1/7 (+.4/-.3)

2. GH 1.0/6 (+.3/-.1)

3. Y&R 0.9/6 (same/-.2)

4. OLTL 0.8/5 (same/-.2)

5. AMC 0.7/4 (same/-.2)

6. ATWT 0.5/3 (same/-.2)

6. B&B 0.5/3 (-.1/-.3)

8. GL 0.4/2 (same/-.4)

Men 18+ Viewers

1. Y&R 1,242,000 (+12,000/-109,000)

2. DAYS 801,000 (+313,000/+335,000)

3. B&B 795,000 (-13,000/-40,000)

4. GH 527,000 (+29,000/-83,000)

5. ATWT 522,000 (-16,000/-75,000)

6. GL 462,000 (same/-64,000)

7. OLTL 453,000 (-10,000/-91,000)

8. AMC 439,000 (-72,000/-130,000)

----------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 1.9/2,565,000

Tuesday: 1.9/2,447,000

Wednesday: 1.8/2,341,000

Thursday: 1.8/2,310,000

Friday: 1.8/2,209,000

ATWT

Monday: 1.9/2,552,000

Tuesday: 2.0/2,749,000

Wednesday: 1.8/2,536,000

Thursday: 1.8/2,455,000

Friday: 1.7/2,387,000

B&B

Monday: 2.7/3,712,000

Tuesday: 2.6/3,760,000

Wednesday: 2.4/3,427,000

Thursday: 2.4/3,240,000

Friday: 2.3/3,214,000

DAYS

Monday: 2.4/3,143,000

Tuesday: 2.4/3,097,000

Wednesday: 2.4/3,162,000

Thursday: 2.4/3,199,000

Friday: 2.4/2,944,000

GH

Monday: 2.2/3,037,000

Tuesday: 2.1/2,866,000

Wednesday: 2.2/2,795,000

Thursday: 2.3/3,027,000

Friday: 2.0/2,629,000

GL

Monday: 1.6/2,355,000

Tuesday: 1.7/2,455,000

Wednesday: 1.5/2,135,000

Thursday: 1.5/2,196,000

Friday: 1.5/2,030,000

OLTL

Monday: 2.1/2,727,000

Tuesday: 1.9/2,450,000

Wednesday: 1.9/2,487,000

Thursday: 2.0/2,741,000

Friday: 1.9/2,333,000

Y&R

Monday: 3.7/5,082,000

Tuesday: 3.9/5,381,000

Wednesday: 3.5/4,996,000

Thursday: 3.6/4,909,000

Friday: 3.5/4,903,000

----------------------

For the SEASON September 24, 2007 through August 17, 2008

HH

1. Y&R 4.0

2. B&B 2.8

3. GH 2.4

4. ATWT 2.2

5. OLTL 2.1

5. AMC 2.1

5. DAYS 2.1

8. GL 1.8

Women 18-49 Rating

1. Y&R 1.9

2. GH 1.6

3. DAYS 1.4

3. OLTL 1.4

5. B&B 1.3

5. AMC 1.3

7. ATWT 1.2

8. GL 1.1

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Folks, this is a make or break week for DAYS, which needs to capitalize off of the Olympics' ratings. For the first time in a long time this week can determine a soap's future and that is going to be the future for DAYS on NBC.

All DOOL fans hold your breathe before looking at the ratings later today or tomorrow. Talk about scary!

DOOL should have at least upper 2's, 3 or 4 million viewers or better. The Olympics in the daytime averaged a 6.2 one of those days last week from 12:15-12:30pm. That means DOOL was expected to get 5 million out of the possible 10 million viewers that day.

My weekly ratings analysis will be made when I get the chance after the ratings are released.

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This should be an interesting week. I cant wait to see the numbers come in. Did ATWT little gimmick work?? Did Days go down or go up because of the Olympics? Did all of daytime go down because of the Olympics?? So many questions and no answers yet. :)

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