I am seeing this name at the end of Guiding Light now, don't know about ATWT. Did P&G sell their soaps to this company?

I was going to post this very topic two days ago when it began. I have no idea who telenext media is. ATWT also has the logo now. It's not P&G anymore.

I don't watch the CBS soaps, but I looked it up and came across this little blurb in a Boston Globe article from April 27th of this year.....

Networks certainly have a reason to make their programs look and feel more like a reality TV show. Research shows that audiences found the programs' look outdated, said Brian T. Cahill, senior vice president and managing director of TeleNext Media Inc., which manages "Guiding Light" and "As The World Turns" for Procter & Gamble's P&G Productions, owner of the shows.

Link to full article: http://www.boston.com/business/articles/20...7/soaps/?page=2

I don't watch the CBS soaps, but I looked it up and came across this little blurb in a Boston Globe article from April 27th of this year.....

Networks certainly have a reason to make their programs look and feel more like a reality TV show. Research shows that audiences found the programs' look outdated, said Brian T. Cahill, senior vice president and managing director of TeleNext Media Inc., which manages "Guiding Light" and "As The World Turns" for Procter & Gamble's P&G Productions, owner of the shows.

Link to full article: http://www.boston.com/business/articles/20...7/soaps/?page=2

Wasn't P&G's soap/TV arm for a time called "Televest"? It seems like "TeleNext" is an iteration on that. I'm not able to find more info on either name.

The PGP board is now the telenext media board, so it looks like P&G are pretty much trying to get away from being associated with soaps or something

The PGP board is now the telenext media board, so it looks like P&G are pretty much trying to get away from being associated with soaps or something

Why not sell the shows to CBS if they want out? grrrrrrrrrrrrr

seems just like a management co. hopefully thats what it is because they sure do need it.

The PGP board is now the telenext media board, so it looks like P&G are pretty much trying to get away from being associated with soaps or something

Producing, especially a daily show is no P&G core business: dismantling the production unit via outsorcing seems to be the first step of either shutting the whole shop down or more likely selling it...

Maybe Sony will acquire Telenext? Don't see CBS suddenly going after them.

I was wondering about this as well. I don't really know if this is a good thing or a bad thing.

Yeah, TeleNext IS TeleVest, just a new name.

And it's existed for years, back before Ed Trach. It's just the name of the P&G Productions subsidiary that employs the P.R. people, the H.R. people, payroll, etc. It's who MADD used to work for. The employees of the show are paid under TeleVest/Next

Edited July 10, 200817 yr by brimike