March 5-9, 2007

[Toups]

If you're going to copy/paste, please credit.

Numbers are based on Live+Same Day ratings

Ratings for the week March 5-9, 2007

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 5,410,000 (-378,000/+228,000)

2. B&B 3,752,000 (-249,000/-356,000)

3. GH 3,606,000 (-121,000/+209,000)

4. AMC 3,171,000 (-196,000/-172,000)

5. OLTL 3,039,000 (-172,000/-83,000)

6. ATWT 2,978,000 (-165,000/-100,000) <-------- new low

7. DAYS 2,840,000 (-89,000/-377,000) <--------- new low

8. GL 2,648,000 (-246,000/-89,000)

9. PSNS 1,784,000 (-61,000/-249,000)

HH

1. Y&R 4.2/15 (-.2/+.1)

2. B&B 3.0/10 (-.1/-.2)

3. GH 2.8/9 (-.1/same)

4. AMC 2.5/9 (-.1/-.2)

5. OLTL 2.4/8 (-.1/-.2)

6. ATWT 2.3/8 (-.1/-.2) <---------------------- ties low rating

7. DAYS 2.1/7 (-.2/-.4) <---------------------- new low rating

7. GL 2.1/7 (-.1/-.1) <------------------------ ties low rating

9. PSNS 1.4/5 (same/-.2) <--------------------- ties low rating

Women 18-49 Viewers

1. GH 1,289,000 (-88,000/-10,000)

2. Y&R 1,260,000 (-81,000/-201,000)

3. OLTL 1,040,000 (-79,000/-199,000)

4. AMC 1,024,000 (-70,000/-246,000)

5. DAYS 895,000 (-35,000/-270,000)

6. B&B 806,000 (-69,000/-317,000)

7. GL 793,000 (+13,000/-12,000)

8. ATWT 752,000 (-23,000/-151,000)

9. PSNS 671,000 (-32,000/-126,000)

Women 18-49 Rating

1. GH 2.0/12 (-.1/same)

2. Y&R 1.9/13 (-.1/-.3)

3. OLTL 1.6/10 (-.1/-.3)

3. AMC 1.6/10 (-.1/-.3)

5. DAYS 1.4/9 (same/-.4) <--------------------- ties low rating

6. B&B 1.2/8 (-.1/-.5) <----------------------- ties low rating

6. GL 1.2/8 (same/same)

8. ATWT 1.1/7 (-.1/-.3) <---------------------- ties low rating

9. PSNS 1.0/7 (-.1/-.2)

Girls 12-17 Viewers

1. Y&R 51,000 (+20,000/+45,000)

2. GH 50,000 (-8,000/+3,000)

3. DAYS 27,000 (-2,000/-31,000)

4. ATWT 21,000 (-3,000/+8,000)

5. PSNS 17,000 (-7,000/-42,000)

6. OLTL 14,000 (-8,000/-9,000)

7. GL 12,000 (-3,000/-5,000)

8. B&B 10,000 (-23,000/+2,000)

9. AMC 6,000 (-8,000/-28,000)

Women 18-34 Rating

1. GH 1.6/10 (-.1/+.2)

2. Y&R 1.5/10 (same/-.2)

3. AMC 1.2/8 (same/-.2)

3. OLTL 1.2/8 (-.1/-.2)

5. DAYS 1.1/8 (-.1/-.6)

6. PSNS 1.0/7 (-.2/-.3)

7. GL 0.8/5 (-.1/-.2)

8. ATWT 0.7/5 (-.1/-.5)

8. B&B 0.7/5 (-.1/-.7)

Men 18+ Viewers

1. Y&R 1,353,000 (-124,000/+215,000)

2. B&B 886,000 (-40,000/+11,000)

3. AMC 666,000 (+25,000/+92,000)

4. DAYS 660,000 (+58,000/-13,000)

5. GH 645,000 (-1,000/+160,000)

6. ATWT 644,000 (-47,000/+15,000)

7. OLTL 593,000 (+15,000/+155,000)

8. GL 584,000 (-41,000/+20,000)

9. PSNS 463,000 (+11,000/+46,000)

-------------------------------------

Day-To-Day HH Ratings - HH/Total Viewers

AMC

Monday: 2.6/3,304,000

Tuesday: 2.5/3,119,000

Wednesday: 2.6/3,256,000

Thursday: 2.4/3,026,000

Friday: 2.4/3,150,000

ATWT

Monday: 2.4/2,889,000

Tuesday: 2.4/3,122,000

Wednesday: 2.4/3,033,000

Thursday: 2.2/2,947,000

Friday: 2.2/2,899,000

B&B

Monday: 3.1/3,825,000

Tuesday: 3.0/3,942,000

Wednesday: 3.1/3,845,000

Thursday: 2.8/3,667,000

Friday: 2.7/3,482,000

DAYS

Monday: 2.2/2,828,000

Tuesday: 2.2/2,973,000

Wednesday: 2.3/3,032,000

Thursday: 2.1/2,915,000

Friday: 1.9/2,452,000

GH

Monday: 2.8/3,650,000

Tuesday: 2.7/3,461,000

Wednesday: 2.8/3,538,000

Thursday: 2.9/3,736,000

Friday: 2.8/3,646,000

GL

Monday: 2.2/2,783,000

Tuesday: 2.4/3,030,000

Wednesday: 2.2/2,663,000

Thursday: 1.8/2,288,000

Friday: 2.0/2,474,000

OLTL

Monday: 2.5/3,314,000

Tuesday: 2.3/2,987,000

Wednesday: 2.5/3,091,000

Thursday: 2.3/2,913,000

Friday: 2.2/2,891,000

PSNS

Monday: 1.4/1,747,000

Tuesday: 1.4/1,915,000

Wednesday: 1.4/1,759,000

Thursday: 1.4/1,777,000

Friday: 1.3/1,721,000

Y&R

Monday: 4.5/5,785,000

Tuesday: 4.2/5,527,000

Wednesday: 4.3/5,480,000

Thursday: 3.9/5,248,000

Friday: 3.9/5,010,000

----------------------

For the SEASON September 18, 2006 through March 11, 2007

Total Viewers

1. Y&R 5,687,000

2. B&B 4,130,000

3. GH 3,508,000

4. DAYS 3,232,000

5. ATWT 3,230,000

6. AMC 3,142,000

7. OLTL 3,101,000

8. GL 2,916,000

9. PSNS 1,971,000

HH

1. Y&R 4.3

2. B&B 3.2

3. GH 2.8

4. DAYS 2.5

4. ATWT 2.5

4. AMC 2.5

4. OLTL 2.5

8. GL 2.3

9. PSNS 1.5

Women 18-49 Viewers

1. Y&R 1,328,000

2. GH 1,277,000

3. DAYS 1,141,000

4. OLTL 1,086,000

5. AMC 1,014,000

6. B&B 913,000

7. PSNS 837,000

8. ATWT 793,000

9. GL 777,000

Women 18-49 Rating

1. Y&R 2.1

2. GH 2.0

3. DAYS 1.8

4. OLTL 1.7

5. AMC 1.6

6. B&B 1.4

7. PSNS 1.3

8. ATWT 1.2

8. GL 1.2

[Lskreet]

Final Standings

1.(1) Y&R 4.2 (-.2)

2.(2) B&B 3.0 (-.1)

3.(3) GH 2.8 (-.1)

4.(4) AMC 2.5 (-.1)

5.(5) OLTL 2.4 (-.1)

6.(6) ATWT 2.3 (-.1)

7.(7) DOOL 2.1 (-.2)

7.(8) GL 2.1 (-.1)

9.(9) PSNS 1.4 (SAME)

ABC

AMC

Monday 2.6

Tuesday 2.5

Wednesday 2.6

Thursday 2.4

Friday 2.4

GH

Monday 2.8

Tuesday 2.7

Wednesday 2.8

Thursday 2.9

Friday 2.8

OLTL

Monday 2.5

Tuesday 2.3

Wednesday 2.5

Thursday 2.3

Friday 2.2

CBS

ATWT

Monday 2.4

Tuesday 2.4

Wednesday 2.4

Thursday 2.2

Friday 2.2

B&B

Monday 3.1

Tuesday 3.0

Wednesday 3.1

Thursday 2.8

Friday 2.7

GL

Monday 2.2

Tuesday 2.4

Wednesday 2.2

Thursday 1.8

Friday 2.0

Y&R

Monday 4.5

Tuesday 4.2

Wednesday 4.3

Thursday 4.2

Friday 4.3

NBC

DOOL

Monday 2.2

Tuesday 2.2

Wednesday 2.3

Thursday 2.1

Friday 1.9

Passions

Monday 1.4

Tuesday 1.4

Wednesday 1.4

Thursday 1.4

Friday 1.3

Daytime Insights

ABC ranked 1st for the week in women 18-49 rating (1.7), followed by CBS (1.3) and NBC (1.2). ABC

was 1st among women 18-34 (1.3), while NBC (1.1) was 2nd and CBS (0.9) was 3rd. ABC was 1st in

women 25-54 (2.0), followed by CBS (1.6) and NBC (1.3).

Compared to the prior twenty-four weeks of the season, NBC was down -0.3 in women 18-49 and women

25-54, while women 18-34 was off -0.5. This was NBC's lowest weekly delivery in the history of

people meters among women 18-34 and matched last week's all-time low in women 18-49. In women

25-54, NBC daytime matched last week's result, which had been the daypart's lowest delivery in the

demo since the week of 8/29/05 (also a 1.3). DAYS drew its lowest weekly ratings ever in women

18-34 (1.1) and women 25-54 (1.5), while women 18-49 (1.4) matched last week's all-time low.

PASSIONS drew its lowest weekly delivery in the history of people meters in women 18-34 (1.0).

Passions posted its lowest women 18-49 (1.0) result since the week of 12/6/99 (also a 1.0), while

women 25-54 (1.0) matched last week's result, which had been the show's lowest since the week of

9/5/05 (also a 1.0).

CBS was down -0.1 in women 18-49 and women 25-54 vs. its season-to-date averages, while women 18-34

was flat. The network posted its lowest women 25-54 (1.6) rating since 12/18/06 (also a 1.6). AS

THE WORLD TURNS drew its lowest weekly averages in women 18-49 (1.1), and women 25-54 (1.3) since

1/8/07 (also a 1.1 and 1.3, respectively). BOLD & THE BEAUTIFUL drew its lowest weekly women 25-54

rating (1.5) since 12/18/06 (also a 1.5). PRICE I and PRICE II both drew their lowest women 25-54

ratings since the week of 12/18/06 (also a 1.3 and 1.5, respectively). YOUNG & THE RESTLESS

delivered a 2.3 women 25-54 rating, the show's lowest since the week of 12/18/06 (also a 2.3).

ABC was flat in women 18-49 and women 18-34 vs. the prior twenty-four weeks, while women 25-54 was

off -0.1. This was the network's lowest women 25-54 rating (2.0) since the week of 1/1/07(also a

2.0). ONE LIFE TO LIVE drew its lowest weekly ratings in women 18-49 (1.6) and women 25-54 (1.9)

since the week of 1/1/07 (also a 1.9 in W25-54). THE VIEW's 2.0 women 25-54 rating was its lowest

since the week of 1/1/07.

In women 18-49, DAYS OF OUR LIVES (1.4) ranked #6 this week, while PASSIONS (1.0) ranked #12. Among

women 18-34, DAYS (1.1) ranked 6th, while PASSIONS (1.0) was 7th (tied with PRICE II). For women

25-54, DAYS (1.5) ranked #6 (tied with BOLD & BEAUTIFUL and PRICE II) and PASSIONS (1.0) ranked #12.

For the season to date, Most Current time-shifted data, DAYS is the #1 Daytime program in women

18-34, while PASSIONS is #3.

The most time-shifted Daytime program of the week was YOUNG & THE RESTLESS, which received a 0.15

lift from Live to Live + Same Day in women 18-49 rating. GENERAL HOSPITAL (+0.11) and DAYS (+0.08)

also received significant time-shifting. The remaining Daytime serials received a Live to Live +

Same Day lift of between +0.01 to +0.06. THE VIEW was up +0.11 from Live to Live + Same Day in

women 18-49, while PRICE II increased +0.01 and PRICE I was not time-shifted.

For the season to date, Most Current data, in women 18-49, NBC (1.5), CBS (1.4), and ABC (1.7) were

all down -0.1 versus the comparable period last year. In women 18-34, NBC (1.6) and CBS (1.0) were

down -0.2, while ABC (1.3) was up +0.1. For women 25-54, NBC (1.6) and ABC (2.1) were both flat,

while CBS (1.7) was off -0.1. Among the NBC programs, DAYS OF OUR LIVES and PASSIONS were both down

-0.1.

DVR sample as of 3/12/07: 1165 homes (14.4% of sample)

[Y&RWorldTurner]

WOAH! GL and Days are tied, I'm just shocked!

Oh, and what another [!@#$%^&*] depressing week for soaps.

[Ponz]

OUCH!!!!

[nassaunew]

Whoa, DOOL dropped badly, but at least Passions was able to maintain its ratings. Actually, that's a bit shocking because PSNS normally drops when DOOL drops.

[Soapsuds]

OMG at 1.9 for Days? I was surprised Friday's ATWT didnt do better. I thought ATWT was going to go up at least .1. I guess the hack Jean needs the boot. The ratings aren't getting any better. I wonder if GL will overtake Days next week for #7? GO GL!!!

[winterguy125]

The reason why CBS was so low on Thursday and Friday is because of Basketball in alot of the country, so that explains the lower ratings, there were tons of preemption's. What in the world is going on at DAYS, looks like it is falling apart fast over there with the great Hogan.

[Soapsuds]

That's what I was thinking about ATWT. But notice how all of daytime dropped from Wed. Thursday's and Friday's show are lower for all soaps except Y&R.

[winterguy125]

I think the basketball was on After Y&R that is why it did not suffer, as for the other networks being low on those days I think it also has to do with the basketball, people choose to watch it over the soaps.

[Soapsuds]

Hogan is focusing on new characters and not writing for the vets. Sound familiar winterguy? When was Eileen's first airdate? Wasn't it on Friday?

[Lucid]

those are some god awful numbers for DOOL.

[Soapsuds]

It must have been in select markets because it wasnt pre-empted here. But I did hear the CBS soaps were pre-empted in some areas.

[winterguy125]

Yep sounds familiar to me, it's the same thing he did at ATWT and it did not work there either, yes Eillen's first day was Friday.

[Ponz]

DAYS is boring but it's not as bad as these ratings suggest. I thought Friday's ep. was actually the best of the week, LOL.

[Soapsuds]

Next week's ratings will be interesting to see. AMC does not have a strong hold on the #4 spot. Only the top 3 are solid. I am curious to see where all the soaps land next week.