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October 14-18, 2013: Great Week For All Soaps


Toups

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Do you even look at the ratings?

These are the numbers just for last week:

October 7-11, 2013

Total Viewers

1. Y&R 4,524,000 (-228,000/-125,000)

Households

1. Y&R 3.3/11 (-.1/-.2)

Women 18-49 Viewers

2. Y&R 726,000 (-84,000/-120,000)

Women 18-49 Rating

1. Y&R 1.1/8 (-.2/-.2) <—– ties low

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Thanks, Toups. Looks to me FV/RC finally managed to post some real demo gains along with their viewership spikes. In comparison, January actually averaged more viewers than October (so far) but averaged 79,000 less 18-49 viewers.

Over the last 11 weeks, except for 1 week, GH has gained viewers each week for a net +380,000. GH also posted a net gain of +164,000 18-49 viewers during that same period.

Here's the monthly averages for GH in 2013:

Jan 2013 2,834,200 653,600
Feb 2013 2,777,500 631,250
Mar 2013 2,612,750 611,500
Apr 2013 2,668,200 637,800 - 50th anniv/Nurses Ball
May 2013 2,550,750 617,750
Jun 2013 2,500,000 555,750
Jul 2013 2,455,600 588,800
Aug 2013 2,573,500 616,500 - 11 week surge in viewership begins 8/5
Sep 2013 2,776,500 703,250
Oct 2013 2,781,667 732,667* - Robin return story kicks off

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Historically, it seems that Jan/Feb are higher months for soaps for a couple of reasons: 1) lots of holidays - end of NY's, MLK, President's Day, etc.; 2) colder weather keeps people in. For GH to be approaching those levels in October is excellent.

I'm just glad all soaps are doing well. I'm really wondering if the paring down of shows actually has worked out for best. For example, historically there were three soaps on at 2/1 (ATWT, DAYS and OLTL), now there are two (depending on market). Y&R P.2 & B&B no longer have AMC in most of country.

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