ARTICLE: ‘The Bold And The Beautiful’ Ranked No. 1 Among Soaps In Women 18-49 & ‘The Young And The Restless’ Marked New Season High – RATINGS

During the week of July 27-31, 2026, CBS’ scripted lineup posted strong week-to-week gains in the key demos, led by “The Bold and the Beautiful,” which surged in both Women 18-49 and Women 25-54, placing third overall in the former with its second-best performance of the season and ranking No. 1 among soaps. The half-hour soap topped perennial leader “The Young and the Restless” among soaps in Women 18-49, with the long-running hour-long drama marking a new season high in the demo and its best performance in nine weeks among Women 25-54.

The Bold and the Beautiful Ratings

“The Bold and the Beautiful” was up +0.10 week-to-week among Women 18-49 (0.30 rating vs. 0.20 rating) and Women 25-54 (0.37 rating vs. 0.27 rating), marking the largest week-to-week gain across daytime broadcast. Ranking third for the week among Women 18-49, behind only repeats of “The Price is Right,” the drama series is weeks away from potentially clinching its first-ever season-long win among soaps in the key demo, as noted in our season-to-date report published last month.

The series marked its second-best performance of the season among Women 18-49 (0.30 rating) and its best performance overall in 23 weeks (since the week of February 16-20, 2026).

Compared to the same week last year, the half-hour soap was up +0.04 among Women 18-49 (0.30 rating vs. 0.26 rating) and up +246,000 viewers (2.850 million vs. 2.604 million). Meanwhile, compared to the same week in 2024, which included Summer Olympic Games coverage on NBC, the drama series was up +349,000 viewers (2.850 million vs. 2.501 million), up +0.09 among Women 18-49 (0.30 rating vs. 0.21 rating) and up +0.01 among Women 25-54 (0.37 rating vs. 0.36 rating). The soap was virtually on par with its performance during the same week in 2023 among Women 18-49 (0.30 rating vs. 0.31 rating), while up +81,000 viewers (2.850 million vs. 2.769 million).

The Young and the Restless Ratings

Despite placing second among soaps in Women 18-49, behind “The Bold and the Beautiful,” “The Young and the Restless” marked a new season in the key sales demographic with a 0.29 rating. Demographically, the long-running drama series saw the second-largest week-to-week gain across daytime broadcast, up +0.09 among Women 18-49 (0.29 rating vs. 0.20 rating) and Women 25-54 (0.41 rating vs. 0.32 rating), placing fourth overall in the former and third in the latter. This was the show’s best performance among Women 25-54 in nine weeks (since the week of May 25-29, 2026).

With 3.217 million viewers tuned in, the series averaged more than three million viewers for the 27th consecutive week (since the week of January 26-30, 2026) and was up +46,000 year-over-year (3.217 million vs. 3.171 million).

Compared to the same week in 2024, the series was up +421,000 viewers (3.217 million vs. 2.796 million), up +0.06 among Women 18-49 (0.29 rating vs. 0.23 rating) and virtually on par with its performance among Women 25-54 (0.41 rating vs. 0.42 rating). Further, compared to the same week in 2023, the drama was virtually on par with its performance among Women 18-49 (0.29 rating vs. 0.31 rating) and was up +110,000 viewers (3.217 million vs. 3.107 million).

Beyond the Gates Ratings

After a few sluggish weeks, “Beyond the Gates” marked its best performance in five weeks and tied its second-best performance of the season among Women 18-49 (0.20 rating) and its best in three weeks among Women 25-54 (0.26 rating). Up +0.05 week-to-week among Women 18-49 (0.20 rating vs. 0.15 rating) and Women 25-54 (0.26 rating vs. 0.21 rating), the drama gained +29,000 viewers (1.649 million) and saw a year-over-year gain of +0.01 among Women 18-49 (0.20 rating vs. 0.19 rating).

Compared to the same week last year, the soap opera was up +134,000 viewers (1.649 million vs. 1.515 million), marking its 21st consecutive week (since the week of March 9-13, 2026) of year-over-year gains.

General Hospital Ratings

Excluding “TODAY 3rd Hour” and “TODAY with Jenna & Sheinelle,” “General Hospital” was the only daytime broadcast show to see a year-over-year decline among Total Viewers, down 128,000 (1.931 million vs. 2.059 million). That said, the long-running soap opera did mark a week-to-week gain of +78,000 viewers (1.931 million vs. 1.853 million), the largest across daytime broadcast. Additionally, the series was up +0.01 week-to-week among Women 18-49 (0.18 rating vs. 0.17 rating), while flat among Women 25-54 (0.25 rating). The drama was on par with its performance during the same week in 2024 among Women 18-49 (0.18 rating), while up +96,000 viewers (1.931 million vs. 1.835 million).

On Hulu, six episodes of “General Hospital” ranked among the top five shows on the streaming service’s Top 15 Today TV chart during the week of July 26 – August 1, 2026, according to tracking data via The TV Ratings Guide. The soap placed second on Tuesday, July 28; Wednesday, July 29; and Thursday, July 30, with episodes that dropped after their initial ABC broadcast. The series ranked third on Friday, July 31, and fourth on Saturday, August 1. Meanwhile, it ranked fifth on Monday, July 26, and tenth on Tuesday, July 27.

Wrap-Up

What follows is a breakdown of how the daytime broadcast shows performed during the week of July 27-31, 2026, in Women 18-49 rating, Women 25-54 rating, Households and Total Viewers, including week-to-week and year-over-year comparisons.

Note*: Starting with the 2025-2026 television season, Nielsen ratings are based on the Live+Same Day Big Data + Panel model, with figures during the comparable week in 2025 based on the former Live+Same Day Panel-only model (2024-2025 season).

This Week vs. 2025 comparisons for “TODAY with Jenna & Sheinelle” are based on the prior performances of its predecessor, “TODAY with Jenna & Friends.”

Households and Total Viewers were unavailable at press time for “TODAY 3rd Hour” and “TODAY with Jenna & Sheinelle.”

Week #45 – July 27-31, 2026 Rankers

Women 18-49 Rating

Rank / Show / Network	This Week	This Week	2025*
1. Price 2 (CBS) – R	0.39	0.39	0.47
2. Price 1 (CBS) – R	0.32	0.36	0.37
3. The Bold and the Beautiful (CBS)	0.30	0.20	0.26
4. The Young and the Restless (CBS)	0.29	0.20	0.31
5. TODAY with Jenna & Sheinelle (NBC)	0.25	0.19	0.17
6. TODAY 3rd Hour (NBC)	0.24	0.25	0.24
7. Beyond the Gates (CBS)	0.20	0.15	0.19
8. General Hospital (ABC)	0.18	0.17	0.21
9. View-ABC (ABC) – R	0.16	N/A	0.18
10. NBC News Daily (NBC)	0.16	0.17	0.14
11. GMA3 (ABC)	0.11	0.15	0.17
NR. Let’s Make Deal 2 (CBS) – R	NR	NR	NR
NR. Let’s Make Deal 1 (CBS) – R	NR	NR	NR

Women 18-49 Rating (Rounded)

Rank / Show / Network	This Week	This Week	2025*
1. Price 2 (CBS) – R	0.4	0.4	0.5
2. Price 1 (CBS) – R	0.3	0.4	0.4
— The Bold and the Beautiful (CBS)	0.3	0.2	0.3
— The Young and the Restless (CBS)	0.3	0.2	0.3
— TODAY with Jenna & Sheinelle (NBC)	0.3	0.2	0.2
6. TODAY 3rd Hour (NBC)	0.2	0.3	0.2
— Beyond the Gates (CBS)	0.2	0.2	0.2
— General Hospital (ABC)	0.2	0.2	0.2
— View-ABC (ABC) – R	0.2	N/A	0.2
— NBC News Daily (NBC)	0.2	0.2	0.1
11. GMA3 (ABC)	0.1	0.2	0.2
NR. Let’s Make Deal 2 (CBS) – R	NR	NR	NR
NR. Let’s Make Deal 1 (CBS) – R	NR	NR	NR

Women 25-54 Rating

Rank / Show / Network	This Week	This Week	2025*
1. Price 2 (CBS) – R	0.52	0.54	0.62
2. Price 1 (CBS) – R	0.46	0.49	0.51
3. The Young and the Restless (CBS)	0.41	0.32	0.47
4. TODAY 3rd Hour (NBC)	0.38	0.39	0.41
5. The Bold and the Beautiful (CBS)	0.37	0.27	0.40
6. TODAY with Jenna & Sheinelle (NBC)	0.32	0.29	0.30
7. Beyond the Gates (CBS)	0.26	0.21	0.31
8. General Hospital (ABC)	0.25	0.25	0.36
9. View-ABC (ABC) – R	0.23	N/A	0.25
10. NBC News Daily (NBC)	0.22	0.23	0.21
11. GMA3 (ABC)	0.18	0.21	0.21
NR. Let’s Make Deal 2 (CBS) – R	NR	NR	NR
NR. Let’s Make Deal 1 (CBS) – R	NR	NR	NR

Women 25-54 Rating (Rounded)

Rank / Show / Network	This Week	This Week	2025*
1. Price 2 (CBS) – R	0.5	0.5	0.6
— Price 1 (CBS) – R	0.5	0.5	0.5
3. The Young and the Restless (CBS)	0.4	0.3	0.5
— TODAY 3rd Hour (NBC)	0.4	0.4	0.4
— The Bold and the Beautiful (CBS)	0.4	0.3	0.4
6. TODAY with Jenna & Sheinelle (NBC)	0.3	0.3	0.3
— Beyond the Gates (CBS)	0.3	0.2	0.3
— General Hospital (ABC)	0.3	0.3	0.4
9. View-ABC (ABC) – R	0.2	N/A	0.3
— NBC News Daily (NBC)	0.2	0.2	0.2
— GMA3 (ABC)	0.2	0.2	0.2
NR. Let’s Make Deal 2 (CBS) – R	NR	NR	NR
NR. Let’s Make Deal 1 (CBS) – R	NR	NR	NR

Households

Rank / Show / Network	This Week	This Week	2025*
1. Price 2 (CBS) – R	2.7	2.6	2.4
2. Price 1 (CBS) – R	2.3	2.3	2.1
3. The Young and the Restless (CBS)	2.1	2.1	2.0
4. The Bold and the Beautiful (CBS)	1.8	1.8	1.7
5. Let’s Make Deal 2 (CBS) – R	1.6	1.6	1.4
6. Let’s Make Deal 1 (CBS) – R	1.3	1.4	1.2
— General Hospital (ABC)	1.3	1.2	1.2
8. View-ABC (ABC) – R	1.1	N/A	0.9
— Beyond the Gates (CBS)	1.1	1.1	1.0
10. NBC News Daily (NBC)	1.0	1.0	0.7
11. GMA3 (ABC)	0.8	0.9	0.7
N/A. TODAY 3rd Hour (NBC)	N/A	N/A	N/A
N/A. TODAY with Jenna & Sheinelle (NBC)	N/A	N/A	N/A

Total Viewers (In Millions)

Rank / Show / Network	This Week	This Week	2025*
1. Price 2 (CBS) – R	4,398	4,485	4,025
2. Price 1 (CBS) – R	3,823	3,834	3,477
3. The Young and the Restless (CBS)	3,217	3,232	3,171
4. The Bold and the Beautiful (CBS)	2,850	2,883	2,604
5. Let’s Make Deal 2 (CBS) – R	2,717	2,669	2,266
6. Let’s Make Deal 1 (CBS) – R	2,204	2,249	1,893
7. General Hospital (ABC)	1,931	1,853	2,059
8. Beyond the Gates (CBS)	1,649	1,620	1,515
9. View-ABC (ABC) – R	1,589	N/A	1,470
10. NBC News Daily (NBC)	1,527	1,584	1,208
11. GMA3 (ABC)	1,280	1,438	1,179
N/A. TODAY 3rd Hour (NBC)	N/A	N/A	N/A
N/A. TODAY with Jenna & Sheinelle (NBC)	N/A	N/A	N/A

LEGEND

P = Premiere	R = Repeat	S = Special
NR = Not Rated / Not Ranked	N/A = Not Available	* denotes further information

About Nielsen Ratings

Rating: Estimated percentage of U.S. TV viewers (demographics, households, etc.) tuned in to a specific television program during an average minute.

Methods: As of September 22, 2025, the numbers above are calculated using Live+Same Day Big Data + Panel viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m.

Shift: Beginning August 31, 2020, national ratings include Out-of-Home (OOH) viewing. Previously, ratings did not include OOH viewing. Averages are based on regular telecasts.

Preemptions/Schedule Changes

• “Let’s Make a Deal” aired amended repeats all week and during the same week last year, with the program officially retitled to “Let’s Make Deal 2” for its second half-hour and “Let’s Make Deal 1” for its first half-hour, and, as a result, its reported Households and Total Viewers do not factor into the game show’s weekly or season averages. The available data is for information purposes only.
• “The Price is Right” aired amended repeats all week and during the same week last year, with the program officially retitled to “Price 2” for its second half-hour and “Price 1” for its first half-hour, and, as a result, its reported performance among Women 18-49, Women 25-54, Households and Total Viewers do not factor into the game show’s weekly or season averages. The available data is for information purposes only.
• “The View” aired amended repeats all week and during the same week last year, with the program officially retitled to “View-ABC,” and, as a result, its reported performance among Women 18-49, Women 25-54, Households and Total Viewers does not factor into the talk show’s weekly or season averages. The available data is provided for information purposes only.

Note: The post ‘The Bold And The Beautiful’ Ranked No. 1 Among Soaps In Women 18-49 & ‘The Young And The Restless’ Marked New Season High – RATINGS first appeared on Soap Opera Network.

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