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ARTICLE: ‘NBC News Daily’ & ‘TODAY 3rd Hour’ Spike Amid Nancy Guthrie Coverage – RATINGS

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The Young and the Restless, The Bold and the Beautiful, General Hospital, TODAY 3rd Hour, TODAY with Jenna & Sheinelle, NBC News Daily, Ratings

Need To Know

  • Every daytime broadcast program showed year-to-year gains among Total Viewers.

  • “General Hospital” averaged more than two million viewers for the fifth time in six weeks, marking its longest streak since at least March 2024.

  • “NBC News Daily” and “TODAY 3rd Hour” marked new season highs among Total Viewers and posted the largest year-over-year gains across daytime broadcast.

Excluding 2023 (figures were not available at press time), most daytime broadcast shows attracted more viewers during the week of February 2-6, 2026, than during the comparable week in 2025, 2024, and 2022, and in some cases, 2021.

Among the scripted dramas, "The Young and the Restless" (3.369 million) saw the smallest week-to-week decline among Total Viewers (-47,000), and attracted its second-largest audience of the season, behind only the previous week (3.369 million vs. 3.416 million). Compared to the same week last year, the long-running soap opera was up +219,000. The series was flat week to week among Women 25-54 (0.41 rating).

"Beyond the Gates" (1.738 million) attracted its second-largest audience of the season, behind only the previous week (1.738 million vs. 1.859 million), and its third-largest audience ever. The soap opera, which will celebrate its first anniversary later this month, was up +6,000 viewers from the year-ago average performance of two half-hour repeat episodes of "The Price is Right" (1.738 million vs. 1.732 million). Demographically, the drama series tied for last place among Women 18-49 (0.13 rating) and ranked last among Women 25-54 (0.21 rating), tying its season and series low in the latter demo.

"The Bold and the Beautiful" (2.945 million) also held up well among Total Viewers compared to one week earlier, down just 48,000, and attracted its second-largest audience of the season, behind only the previous week (2.945 million vs. 2.993 million). Compared to the same week last year, the half-hour soap opera was up +271,000 viewers. In Women 18-49 (0.24 rating), the series was No. 1 among soaps, flat with its week-ago and year-ago performances, and +0.02 ahead of "The Young and the Restless."

For the fifth time in six weeks, “General Hospital” (2.185 million) averaged more than two million viewers, marking the show’s longest streak above that threshold since at least March 2024. The long-running soap opera attracted its second-largest audience of the season, behind only the previous week (2.185 million vs. 2.286 million). Compared to the same week last year, the series was up +265,000 viewers (2.185 million vs. 1.920 million). Among Women 18-49 (0.18 rating), the series was flat week to week.

“NBC News Daily” (1.579 million) marked a new season high among Total Viewers and saw a week-to-week gain of +25,000. The news program was up +28% compared to the same week last year (+349,000), while attracting its largest overall audience since the week of January 6-10, 2025. The program also marked season highs in Women 18-49 (0.17 rating) and Women 25-54 (0.25 rating), up +0.03 and +0.01 week-to-week and year-over-year, respectively.

Outside of “NBC News Daily,” “TODAY 3rd Hour” (2.376 million) was the only other daytime broadcast program to see week-to-week gains, up +20,000, and, compared to the same week last year, marked the largest gain across daytime broadcast among Total Viewers, up +459,000. Also performing well was “TODAY with Jenna & Sheinelle” (1.603 million), which, after four weeks, tied the season high performance of its predecessor, “TODAY with Jenna & Friends,” among Women 18-49 (0.26 rating).

Wrap-Up

What follows is a breakdown of how the daytime broadcast shows performed during the week of February 2-6, 2026, among Women 18-49 rating, Women 25-54 rating, Households and Total Viewers, including week-to-week and year-over-year comparisons (where available).

Note*: Starting with the 2025-2026 television season, Nielsen ratings are based on the Live+Same Day Big Data + Panel model, with figures under the 2025 column based on the former Live+Same Day Panel-only model (2024-2025 season).

This Week vs. 2025 comparisons for “TODAY with Jenna & Sheinelle” and “GMA3” are based on the prior performances of their predecessors, “TODAY with Jenna & Friends” and “GMA3: What You Need to Know,” respectively. CBS aired repeats of “The Price is Right” following the conclusion of “The Talk.” “Beyond the Gates” premiered during the week of February 24-28, 2025.

Week of February 2-6, 2026 Rankers

Women 18-49 Rating

Rank / Show / Network

This Week

Last Week

2025*

1. The Price is Right 2 (CBS)

0.37

0.39

0.44

2. The Price is Right 1 (CBS)

0.34

0.36

0.37

3. TODAY 3rd Hour (NBC)

0.31

0.27

0.24

4. TODAY with Jenna & Sheinelle (NBC)

0.26

0.22

0.19*

5. The View (ABC)

0.25

0.30

0.20

6. Let’s Make a Deal 2 (CBS)

0.24

0.26

0.30

— The Bold and the Beautiful (CBS)

0.24

0.24

0.24

8. Let’s Make a Deal 1 (CBS)

0.23

0.22

0.26

9. The Young and the Restless (CBS)

0.22

0.26

0.26

10. General Hospital (ABC)

0.18

0.18

0.19

11. NBC News Daily (NBC)

0.17

0.14

0.16

12. GMA3 (ABC)

0.13

0.17

0.14*

— Beyond the Gates (CBS)

0.13

0.16

N/A*

Source

Women 18-49 Rating (Rounded)

Rank / Show / Network

This Week

Last Week

2025*

1. The Price is Right 2 (CBS)

0.4

0.4

0.4

2. The Price is Right 1 (CBS)

0.3

0.4

0.4

— TODAY 3rd Hour (NBC)

0.3

0.3

0.2

— TODAY with Jenna & Sheinelle (NBC)

0.3

0.2

0.2*

— The View (ABC)

0.3

0.3

0.2

6. Let’s Make a Deal 2 (CBS)

0.2

0.3

0.3

— The Bold and the Beautiful (CBS)

0.2

0.2

0.2

— Let’s Make a Deal 1 (CBS)

0.2

0.2

0.3

— The Young and the Restless (CBS)

0.2

0.3

0.3

— General Hospital (ABC)

0.2

0.2

0.2

— NBC News Daily (NBC)

0.2

0.1

0.2

12. GMA3 (ABC)

0.1

0.2

0.1*

— Beyond the Gates (CBS)

0.1

0.2

N/A*

Source

Women 25-54 Rating

Rank / Show / Network

This Week

Last Week

2025*

1. The Price is Right 2 (CBS)

0.57

0.58

0.63

2. The Price is Right 1 (CBS)

0.52

0.55

0.53

3. TODAY 3rd Hour (NBC)

0.45

0.44

0.40

4. The Young and the Restless (CBS)

0.41

0.41

0.49

5. The View (ABC)

0.37

0.44

0.35

6. Let’s Make a Deal 2 (CBS)

0.36

0.37

0.37

7. TODAY with Jenna & Sheinelle (NBC)

0.34

0.35

0.32*

8. The Bold and the Beautiful (CBS)

0.33

0.37

0.40

9. Let’s Make a Deal 1 (CBS)

0.31

0.32

0.33

10. NBC News Daily (NBC)

0.25

0.22

0.24

11. General Hospital (ABC)

0.23

0.27

0.30

12. GMA3 (ABC)

0.22

0.23

0.21*

13. Beyond the Gates (CBS)

0.21

0.26

N/A*

Source

Women 25-54 Rating (Rounded)

Rank / Show / Network

This Week

Last Week

2025*

1. The Price is Right 2 (CBS)

0.6

0.6

0.6

2. The Price is Right 1 (CBS)

0.5

0.6

0.5

— TODAY 3rd Hour (NBC)

0.5

0.4

0.4

4. The Young and the Restless (CBS)

0.4

0.4

0.5

— The View (ABC)

0.4

0.4

0.4

— Let’s Make a Deal 2 (CBS)

0.4

0.4

0.4

7. TODAY with Jenna & Sheinelle (NBC)

0.3

0.4

0.3*

— The Bold and the Beautiful (CBS)

0.3

0.4

0.4

— Let’s Make a Deal 1 (CBS)

0.3

0.3

0.3

— NBC News Daily (NBC)

0.3

0.2

0.2

11. General Hospital (ABC)

0.2

0.3

0.3

— GMA3 (ABC)

0.2

0.2

0.2*

— Beyond the Gates (CBS)

0.2

0.3

N/A*

Source

Households

Rank / Show / Network

This Week

Last Week

2025*

1. The Price is Right 2 (CBS)

2.9

3.1

2.7

2. The Price is Right 1 (CBS)

2.6

2.7

2.3

3. The Young and the Restless (CBS)

2.2

2.3

2.1

4. The Bold and the Beautiful (CBS)

2.0

2.0

1.8

5. The View (ABC)

1.9

2.0

1.7

6. Let’s Make a Deal 2 (CBS)

1.8

1.8

1.6

7. TODAY 3rd Hour (NBC)

1.6

1.6

1.3

8. Let’s Make a Deal 1 (CBS)

1.5

1.5

1.4

9. General Hospital (ABC)

1.4

1.5

1.3

10. Beyond the Gates (CBS)

1.2

1.2

1.1*

11. NBC News Daily (NBC)

1.1

1.0

0.8

— TODAY with Jenna & Sheinelle (NBC)

1.1

1.1

0.9*

13. GMA3 (ABC)

1.0

1.1

0.9*

Source

Total Viewers (In Millions)

Rank / Show / Network

This Week

Last Week

2025*

1. The Price is Right 2 (CBS)

4,750

4,950

4,458

2. The Price is Right 1 (CBS)

4,191

4,384

3,848

3. The Young and the Restless (CBS)

3,369

3,416

3,150

4. The Bold and the Beautiful (CBS)

2,945

2,993

2,674

5. Let’s Make a Deal 2 (CBS)

2,861

2,978

2,539

6. The View (ABC)

2,796

2,988

2,565

7. Let’s Make a Deal 1 (CBS)

2,448

2,465

2,217

8. TODAY 3rd Hour (NBC)

2,376

2,356

1,917

9. General Hospital (ABC)

2,185

2,286

1,920

10. Beyond the Gates (CBS)

1,738

1,859

1,732*

11. TODAY with Jenna & Sheinelle (NBC)

1,603

1,622

1,429*

12. GMA3 (ABC)

1,601

1,762

1,429*

13. NBC News Daily (NBC)

1,579

1,554

1,230

Source

The numbers above are calculated using Live+Same Day Big Data + Panel viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m., and are courtesy of Nielsen. Ratings are the percentage of U.S. TV viewers who tuned in to a specific program.

Beginning August 31, 2020, national ratings include Out-of-Home (OOH) viewing. Previously, ratings did not include OOH viewing. Averages are based on regular telecasts.

LEGEND

P = Premiere

R = Repeat

S = Special

NR = Not Rated / Not Ranked

N/A = Not Available

* denotes further information

Summary (Preemptions/Schedule Changes)

  • “The Bold and the Beautiful” was preempted on Thursday, February 5, per Nielsen. As a result, the soap opera’s weekly average is based on four days (Monday-Wednesday, Friday).

  • “GMA3” was retitled “GMA3-ABC” on Thursday, February 5, due to breaking ABC News coverage. As a result, the news program’s weekly average is based on four days (Monday-Wednesday, Friday).

  • “NBC News Daily” was retitled “NBC News Daily-ND” on Tuesday, February 3, and Thursday, February 5, due to ongoing NBC News coverage of the disappearance of Nancy Guthrie. It was also preempted on Friday, February 6, due to NBC Sports coverage of the 2026 Winter Olympics (Milano Cortina). The news program’s weekly average is based on two days (Monday and Wednesday).

  • “TODAY 3rd Hour” was retitled “TODAY SHOW II-ALT” on Monday, February 2 and Friday, February 6, the latter of which was due to NBC Sports coverage of the 2026 Winter Olympics (Milano Cortina). As a result, the news program’s weekly average is based on three days (Tuesday-Thursday).

  • “TODAY with Jenna & Sheinelle” was retitled “TDY Jenna & Sheinelle-JS” on Friday, February 6, due to NBC Sports coverage of the 2026 Winter Olympics (Milano Cortina). As a result, the news program’s weekly average is based on four days (Monday-Thursday).



Note: The post ‘NBC News Daily’ & ‘TODAY 3rd Hour’ Spike Amid Nancy Guthrie Coverage – RATINGS first appeared on Soap Opera Network.

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Primetime comparison:

Rank

Show Name

P/R

Net

DOW

Start Time

Date

P2+

1

SUPER BOWL GAME

 

NBC

Sun

06:40 PM

02/08/2026

121632

2

SUPER BOWL POST-GAME

 

NBC

Sun

10:29 PM

02/08/2026

61297

3

W OLYM PRIME

 

NBC

Sun

10:46 PM

02/08/2026

20021

4

W OLYM O/C

 

NBC

Fri

08:00 PM

02/06/2026

13262

5

W OLYM PRIME

 

NBC

Sat

08:00 PM

02/07/2026

11148

6

HIGH POTENTIAL

ABC

Tue

09:00 PM

02/03/2026

5906

7

CHICAGO MED

 

NBC

Wed

08:00 PM

02/04/2026

5754

8

CHICAGO FIRE

 

NBC

Wed

09:00 PM

02/04/2026

5563

9

WILL TRENT

ABC

Tue

08:00 PM

02/03/2026

5545

10

AMERICAN IDOL-SUN

ABC

Mon

08:00 PM

02/02/2026

5473

11

CHICAGO PD

 

NBC

Wed

10:00 PM

02/04/2026

4566

12

SHIFTING GEARS

ABC

Wed

08:00 PM

02/04/2026

4325

13

SUPER BOWL GT COMCRL

CBS

Mon

08:00 PM

02/02/2026

4080

14

PRICE IS RIGHT NIGHT-WED

CBS

Wed

08:00 PM

02/04/2026

3948

15

TURPINS: A NEW HOUSE

ABC

Tue

10:01 PM

02/03/2026

3929

16

MILAN OLYMPICS PREVIEW SP

 

NBC

Thu

08:00 PM

02/05/2026

3814

17

NFL HONORS

 

NBC

Thu

09:00 PM

02/05/2026

3733

18

GEORGIE & MANDYS FIRST-ENC

R

CBS

Thu

08:00 PM

02/05/2026

3448

19

BEST MEDICINE

FOX

Tue

08:00 PM

02/03/2026

3293

20

MUPPET SHOW, THE

ABC

Wed

09:02 PM

02/04/2026

3071

21

FBI-ENC

R

CBS

Mon

09:00 PM

02/02/2026

3029

22

9-1-1

R

ABC

Thu

08:00 PM

02/05/2026

2962

23

ROOKIE

ABC

Mon

10:00 PM

02/02/2026

2891

24

ABBOTT ELEMENTARY

ABC

Wed

08:30 PM

02/04/2026

2826

25

20/20-FRI-ABC

R

ABC

Fri

09:00 PM

02/06/2026

2774

26

DOC

FOX

Tue

09:00 PM

02/03/2026

2703

27

NBA ON NBC PRE-GAME

 

NBC

Tue

08:00 PM

02/03/2026

2673

28

SHERIFF COUNTRY ENC

R

CBS

Fri

08:00 PM

02/06/2026

2612

29

FBI SP

R

CBS

Mon

10:00 PM

02/02/2026

2608

30

HARLAN COBENS FINAL TWIST

CBS

Tue

08:00 PM

02/03/2026

2600

31

ST. DENIS MEDICAL

 

NBC

Mon

08:00 PM

02/02/2026

2566

32

9-1-1 SP

R

ABC

Thu

09:00 PM

02/05/2026

2496

33

CELEBRITY WHEEL FORTUNE ENC

R

ABC

Fri

08:00 PM

02/06/2026

2489

34

NBA PRIMETIME ON ABC

ABC

Sat

08:30 PM

02/07/2026

2473

35

GHOSTS-ENC

R

CBS

Thu

08:31 PM

02/05/2026

2392

36

HOLLYWOOD SQUARES (CBS)

CBS

Wed

09:00 PM

02/04/2026

2309

37

MATLOCK-ENC

R

CBS

Thu

09:01 PM

02/05/2026

2125

38

NCIS-ENCORE

R

CBS

Tue

09:00 PM

02/03/2026

2056

39

BOSTON BLUE SP

R

CBS

Fri

09:00 PM

02/06/2026

2040

40

9-1-1 SP

R

ABC

Thu

10:00 PM

02/05/2026

1999

41

NBA ON NBC COAST-TO-COAST

 

NBC

Tue

08:07 PM

02/03/2026

1968

42

48 HOURS

CBS

Sat

10:00 PM

02/07/2026

1949

43

FOX COLLEGE HOOPS

FOX

Sat

08:00 PM

02/07/2026

1945

44

CBS SATURDAY ENCORE-1

R

CBS

Sat

08:00 PM

02/07/2026

1919

45

MASKED SINGER, THE

FOX

Wed

09:00 PM

02/04/2026

1851

46

NEXT LEVEL CHEF

FOX

Thu

08:00 PM

02/05/2026

1811

47

MEMORY OF A KILLER

FOX

Mon

09:00 PM

02/02/2026

1784

48

BOSTON BLUE ENC

R

CBS

Fri

10:00 PM

02/06/2026

1771

49

ELSBETH-ENC

R

CBS

Thu

10:00 PM

02/05/2026

1738

50

NCIS: ORIGINS-ENC

R

CBS

Tue

10:00 PM

02/03/2026

1716

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The bigger drops for soaps were in the demographics.

Households and total viewers fared better.

BTG last in both demographics. Yikes!

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