ARTICLE: ‘CBS Mornings’ Tops ‘Good Morning America’ and ‘TODAY’ Among Total Viewers

[Errol]

Marking the first time in the show’s history, “CBS Mornings” topped both “Good Morning America” on ABC and “TODAY” on NBC on the same day among Total Viewers on Monday, February 12, Nielsen data shows. Additionally, this is only the second time in CBS history that a morning news program finished #1 in viewers.

Featuring Gayle King, Tony Dokoupil and Vlad Duthiers in New York, and Nate Burleson from Las Vegas, the site of Super Bowl LVIII, the broadcast averaged 2.90 million viewers, with 654,000 of those viewers among Adults 25-54, the key sales demographic for news programming. This was the show’s largest audience among Total Viewers and Adults 25-54 since the February 4, 2022 broadcast.

Overall, “CBS Mornings” beat “TODAY” by +49,000 (2.86 million) and “Good Morning America” by +7,000 in viewers (2.9 million). In Adults 25-54, the CBS program beat “Good Morning America” by +103,000 (551,000), marking the sixth time the morning show topped ABC’s morning show this season. 

The win was the latest ratings milestone for “CBS Mornings,” which has beaten “Good Morning America” among Men 25-54 for three weeks this season.

“CBS Mornings” has cut the gap in viewers with “Good Morning America” to the smallest margin since the 2017-2018 season and the tightest margin ever among Adults 25-54.

“What Gayle King, Tony Dokoupil, Nate Burleson, Vlad Duthiers and the entire ‘CBS Mornings’ team do every single weekday is create a show that makes the audience think, question, laugh and feel,” said Shawna Thomas, executive producer of “CBS Mornings,” in a statement. “We have seen the chemistry of the on-air talent and our approach to the news work, and the entire team knew that Monday was an opportunity for even more people to experience what we have to offer. The team came correct, and we will keep doing that Monday, Tuesday, Wednesday, Thursday and Friday at 7:00 a.m. on CBS.”

Launched September 7, 2021, “CBS Mornings” delivers two hours of original reporting, breaking news, top-level newsmaker interviews and artful storytelling from the show’s new, state-of-the-art studio inside the Paramount Global  world headquarters in the heart of Times Square.

“CBS Mornings” airs from 7:00 a.m. to 9:00 a.m. ET/PT on CBS.

Note: The post ‘CBS Mornings’ Tops ‘Good Morning America’ and ‘TODAY’ Among Total Viewers appeared first on the Soap Opera Network website.

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[Soapsuds]

A lot of people left the channel on CBS after the night before.

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I've never watched CBS for morning show. Its GMA for me and on occasion Today show.

[soapfan770]

Sounds like the “Curse of Captain Kangaroo” was finally broken

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But good for Gayle & Co. as I know they’ve been working hard for a win for years now. 

[DramatistDreamer]

No doubt, they got that Superbowl bounce but I actually prefer CBS Morning’s more newsy-flavored format to GMA’s and Today Show, primarily because I’m more of a news junkie.

[Khan]

I prefer "CBS Mornings" to the others as well.  GMA and "Today" just try too hard to be "sunny" entertainment.

[titan1978]

I agree! I don’t want all that chit chat surrounding news about genocides and major political news.