Jump to content

ALL: Are You Ready for the Minute-Long Soap?


Recommended Posts

  • Members

Over the last few years, I have seen ads for these very short form dramas, but I thought they were some sort of spinoff of Korean dramas. It will be interesting to see whether this takes off in the U.S. and whether brands sign on for advertising, which we all know has been critical to most soaps that air on broadcast television.

What are your thoughts about this?

Minute-Long Soap Operas Are Here. Is America Ready?

 

Link to comment
Share on other sites

  • Replies 17
  • Created
  • Last Reply

Top Posters In This Topic

  • Members

It's not a bad idea, although it's nothing new. Over in the UK they had a soap parody that ran for years to tell washing detergent, featuring many former UK soap actors. Having one that is meant to be taken seriously is newer, although Soapnet did this briefly.

 

Link to comment
Share on other sites

  • Members

We've had similar on-going commercials here that essentially have a running storyline.

 

With that said - if they're going to invest in something I'd rather have the 10-15 minute format back. Something that you can watch on your coffee break, essentially.

Link to comment
Share on other sites

  • Members

So in a way, the term "soap opera" eventually went full circle. Just in case this is unfamiliar to someone reading this, the "soap" part of the term was originally coined because early U.S. soaps, especially those on the radio, were often sponsored by the makers of cleaning products for the home (https://www.soapcentral.com/soapcentral/news/2005/0509-historyofsoaps_01.php and more other sources than I care to count). And now I find out (many thanks, DRW50!) that there was a soap opera parody to advertise laundry detergent in the UK. (For UK viewers' sake, hopefully it wasn't aired during actual soaps.

Please register in order to view this content

)

 

 

Link to comment
Share on other sites

  • Members

Yes, and it seems like such a no-brainer to do. The issue is that Quibi seemed to think they could also cut these things into full movies / 45 minute episodes, which of course meant that they couldn't utilise the strength of the 10-15 minute format. Like @All My Shadows said about the recently resurfaced 1957 Secret Storm episode - it showed off the strength of the format and it breezed quickly by without dragging, while at the same time being easy to watch for a first time viewer. 

But if you're writing these things with the intention of later pasting them together as a full movie or episode, you just end up with parts. And who the hell is interested in watching 15 minutes of a movie each day for a week? It's awkward.

Edited by te.
Link to comment
Share on other sites

  • Members

If one counts old '80s commercials, a micro soap (i.e. about 30 seconds to a minute long) has already happened!

Taster's Choice coffee had commercials/"episodes" with this couple surrounding coffee.

Ditto Country Crock and another couple (although all we saw of them was their hands as they buttered stuff in between their drama!).

Yes, I'm old.

Link to comment
Share on other sites

  • Webmaster

I actually watched that wretched "A Secret Billionaire Heiress."

For one, it was horribly acted and written, but at the same time I was highly engaged and enraged by the lead male and what he was doing to his "secret heiress" wife. Demanding she give her blood at the drop of a hat for his lover. DISGUSTED! I wanted to murder him. I also wanted to see them fall in love in the end. HAHA.

So, I think it did its job.

Also, there's this Korean actress who stars in all of these paid commercial-type movies where she is always hawking some type of makeup/health kit. Movies are so stupid but I can't help but laugh when she brings out that red kit...

And again, I can't help but want to see the lead male and her fall in love. Plus, when he defends her against the other office workers, I see butterflies. LMFAO!

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Unfortunately, your content contains terms that we do not allow. Please edit your content to remove the highlighted words below.
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Recently Browsing   0 members

    • No registered users viewing this page.



  • Recent Posts

    • The timing is strange, though. How far in advance would they normally be on location? The Achille Lauro hijacking was on October 7, 1985. Nancy had arrived in Egypt in the storyline by October 18. But the character of Hawk, Chris' Native American friend from Arizona, had already appeared onscreen by September and brought a letter telling Chris to be in Egypt by October 25th.  Why did they already have the link to Arizona before the reason to cancel the shoot in Egypt?  The dust and the jar it came in were from Egypt though. Nancy bought it there and sent it to Mac as a gift before she came back to the states and followed Chris to Arizona.
    • Actually that is not what happened. Nor is the timing right for it to have been. We learned from a WOST interview with Pete Lemay  in 2006, which can be found on YT, that it was Fred Silverman's idea to do the 90 minute show. I don't know how much you know about him but he had these amazing successes as head of daytime at both ABC & at CBS. Then he came to NBC where basically everything he touched turned NOT TO GOLD but to shite. Some of the most expensive shows ever produced up to that time were huge flops. Although even he, like a broken clock, could be right on occasion. However, as we know, he was not right about the 90 minute show. As a matter of fact, afterward,  NBC programmers, who worked FOR him, were asked why they did it & they were quoted as saying it was because they couldn't think of anything else to try. It was a stupid idea from a man who had reached the point where he was throwing anything at the wall to see if it would stick.
    • Tamara Tunie at Baltimore event May 10, 2025 https://www.lewismuseum.org/event/a-lewis-table-talk-with-tamara-tunie/ https://www.instagram.com/p/DJH0ZQayihs/ Reginald F. Lewis Museum of Maryland African American History & Culture, Baltimore lewismuseum

      Please register in order to view this content

      Clear your calendar for the Lewis Museum's post gala celebration! On Saturday, May 10 at 2pm, we're bringing the elegance, wisdom, and brilliance of Tamara Tunie to The Lewis! From her powerful performances throughout her career, to her bold new project “Beyond the Gates,” this is your chance to hear it all—up close and personal. Hosted by the always fabulous media personality LaDawn Black, this conversation will be real, inspiring, and unforgettable. Kick off your Mother's Day weekend and come on down to The Lewis. Come ready to be moved, motivated, and in great company! Saturday, May 10 2:00-4:00pm Reginald F. Lewis Museum Register today by visiting the link in our bio! #thereginaldflewismuseum #lewismuseum #thelewis #beyondthegates #tamaratunie #lawandordersvu                            
    • I stopped watching Another World in 1990. Simply, lost interest in the show.  I had watched the show from 1973 to 1990. The 90 minute show started the decline of AW.  NBC panicked with expanding AW due to the GH hoopla. As mentioned above, 1982 was a trainwreck for AW.  The introduction of the Shea family, the movie storyline involving Jamie, and Steve Frame favoring Rachel over Alice. The writers went into that direction due to the forgettable performance of Linda Borgeson. 
    • Please register in order to view this content

       
    • Ive seen that theory thrown out but the one thing against it is that Leslie and her family lived in Chicago. She only came back to DC last year after her husband died. Unless they say Alan made a trip to DC and died while away, she wouldnt know about that. However I do think the angle of her finding out that Martin was involved could work as that gives her leverage against Bill too for covering it up. She'd want to get revenge on him by threatening to have him disbarred
    • What a good write-up @Errol! Nice seeing the nod to Duplaix's lead.
    • The Egypt location shoot was cancelled because of the Achille Lauro cruise ship hijacking 
    • https://www.msn.com/en-us/news/us/composer-leonard-bernstein-s-children-request-his-music-be-played-in-the-kennedy-center-in-rebuke-to-trump
    • And, to me it is a little bit hilarious that AW fans all over continue to refer to it as Egyptian Dust Recently elsewhere I've been running polls. When did you stop watching AW or What storyline caused you to stop watching AW. You may be interested to know that sticking it out till the bitter end is winning by a landslide. Next highest vote getter is - no surprise - Frankie's murder. So that covers like 60% & next 20%. Then the votes drop way down to 10% and well below but a wide array of reasons are given, including but not limited to  Justine Lumina Rachel having twins at her age, how ridiculous Mac's death the 90 minute show firing JC, George R & Dwyer Hmm, I know there are a few more, in the 1%-3% range but I cannot think of what they are. Sorry, my bad. Should have made notes but I didn't know I would be posting about it. LOL!!  
×
×
  • Create New...

Important Information

By using this site, you agree to our Terms of Use and Privacy Policy