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June 8-12, 2015: GH/Y&R/B&B Up in Women 18-49 Demo

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Ratings for the week June 8-12, 2015

 

Total Viewers
1. Y&R 4,902,000 (+115,000/+484,000)
2. B&B 3,779,000 (-51,000/+242,000)
3. GH 2,840,000 (+140,000/-114,000)
4. DAYS 2,321,000 (-19,000/-51,000)

Households
1. Y&R 3.45/12 (-.03/+.2)
2. B&B 2.67/9 (-.1/+.05)
3. GH 2.12/7 (+.05/-.08)
4. DAYS 1.71/6 (-.03/-.05)

Women 18-49 Viewers
1. Y&R 775,000 (+22,000/+118,000)
2. B&B 646,000 (+22,000/+43,000)
3. GH 517,000 (+20,000/-142,000)
4. DAYS 432,000 (-70,000/-114,000)

Women 18-49 Rating
1. Y&R 1.21/9 (+.03/+.18)
2. B&B 1.01/7 (+.04/+.07)
3. GH 0.81/6 (+.03/-.22) <—— ties low (8th straight week) *
4. DAYS 0.68/5 (-.11/-.17)

* Rounded down to 0.8

Women 18-34 Viewers
1. Y&R 186,000 (-2,000/+19,000)
2. B&B 160,000 (+2,000/-12,000)
3. GH 152,000 (+22,000/-56,000)
4. DAYS 122,000 (-12,000/-12,000)

Women 18-34 Rating
1. Y&R 0.55 (-.01/+.05)
2. B&B 0.47 (same/-.04)
3. GH 0.45 (+.07/-.17)
4. DAYS 0.36 (-.04/-.04)

Women 25-54 Viewers
1. Y&R 1,083,000 (+46,000/+35,000)
2. B&B 895,000 (+23,000/+53,000)
3. GH 710,000 (+62,000/-176,000)
4. DAYS 549,000 (-68,000/-190,000)

Women 25-54 Rating
1. Y&R 1.78 (+.07/+.06)
2. B&B 1.47 (+.03/+.09)
3. GH 1.17 (+.1/-.28)
4. DAYS 0.9 (-.12/-.31)

Day-To-Day Ratings – HH/Total Viewers

B&B
Monday: 2.77/3,906,000
Tuesday: 2.73/3,777,000
Wednesday: 2.64/3,669,000
Thursday: 2.59/3,710,000
Friday: 2.64/3,830,000

DAYS
Monday: 1.72/2,380,000
Tuesday: 1.76/2,321,000
Wednesday: 1.58/2,135,000
Thursday: 1.79/2,407,000
Friday: 1.68/2,362,000

GH
Monday: 2.21/2,987,000
Tuesday: 2.10/2,789,000
Wednesday: 2.16/2,826,000
Thursday: 2.05/2,770,000
Friday: 2.08/2,831,000

Y&R
Monday: 3.56/5,002,000
Tuesday: 3.49/4,916,000
Wednesday: 3.33/4,718,000
Thursday: 3.50/4,959,000
Friday: 3.37/4,913,000

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At least the soaps are being fairly consistent. That is something to be proud of. However, GH and DAYS need to reevaluate what they are doing. I know DAYS is in transition but we have weeks before we see anything different.

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Or the headline could've read "DAYS Down in Women 18-49" :) Seriously, I'm very impressed with Y&R and the year-over-year gains. It's been four months now, so.... Anyway, does anyone have a list of "The NEW NEW NEW... Plan to SAVE DAYS!!!!" Gosh I missed those SOD covers! Seriously, this latest reboot will bomb for one simple reason: five month advance filming. The writers have to GUESS what viewers want (and they are usually wrong). Other shows, particularly B&B are able to ditch bad s/l in quick order (see Brooke the drunk) or expand when they've got lightning in a bottle (Ridge/Caroline, etc.) It's something that can't be overcome and will continue to hamper the show. I get, but it's just hard to watch when bad stories go on and on and on and potential good ones get wrapped.

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