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JANUARY 1952: LOTS OF ADDITIONAL INFO FOR RATINGS FANS!
 
Here's some fun additional info: The sponsors of each show, plus the local markets each show was aired in (and special time slots for markets that did not air the soaps in the network time slot). Even though it's 1952, so much more info is available for these early years!
 
1/14/52-1/25/52 Sponsors, Local Stations/Markets, Special Local Time Slots:
 
Fair Meadows USA (Sponsor: Johns-Manville Corp.) (33): Ames, Atlanta, Baltimore, Birmingham, Bloomington, Boston, Chicago, Cincinnati, Cleveland, Columbus, Davenport, Dayton, Erie, Grand Rapids, Huntsville, Jacksonville, Johnstown, Kansas City, Lansing, Los Angeles (aired 7-7:30PM), Louisville, Minneapolis-St. Paul (aired 2-230PM), Nashville, New York, Norfolk (not aired Week 1), Omaha, Philadelphia, Richmond, Syracuse, Toledo, Utica, Washington DC, Wilmington.
 
First Hundred Years (Sponsor: Procter & Gamble Co.) (59): Albuquerque (aired 6:15-6:30PM), Ames, Atlanta, Baltimore, Binghamton, Birmingham, Bloomington, Boston, Buffalo (aired 12:45-1PM and Thursday Week 1 aired 1:30-1:45PM), Charleston, Chicago, Cincinnati, Cleveland, Columbus, Dallas-Fort Worth, Davenport, Dayton, Detroit, Erie, Grand Rapids, Greensboro, Houston (aired 1:45-2PM), Huntsville, Indianapolis, Jacksonville, Johnstown, Kalamazoo, Kansas City (aired 12-12:15PM), Lancaster, Lansing, Los Angeles (aired 5:30-5:45PM), Louisville, Memphis (aired 1:15-1:30PM), Miami (aired 1:15-1:30PM), Minneapolis-St. Paul, New Haven, New Orleans (aired 1:45-2PM and Thursday Week 1 aired 3:15-3:30PM), New York, Norfolk (aired 10:45-11AM; did not air Week 1), Oklahoma City (aired 6-6:15PM), Omaha, Philadelphia, Phoenix (aired 6:15-6:30PM), Pittsburgh (aired 2-2:15PM), Providence, Richmond, Rochester, Salt Lake (aired 4:45-5PM), San Antonio (aired 3:45-4PM), San Diego (aired 3:45-4PM), San Francisco (aired 7:15-7:30PM), Schenectady (aired 10:45-11AM), Seattle (aired 3-3:15PM), St. Louis (aired 10:45-11AM), Syracuse, Toledo, Tulsa, Utica, Washington DC.
 
Hawkins Falls (Sponsor: Lever Brothers Co.)  (31): Atlanta, Baltimore, Birmingham, Boston, Buffalo, Chicago, Cincinnati, Cleveland, Columbus, Davenport, Dayton, Detroit, Huntsville, Johnstown, Lancaster, Lansing, Memphis, Minneapolis-St. Paul, Nashville, New York, Norfolk, Philadelphia, Providence, Richmond, Rochester, St. Louis, Syracuse, Toledo, Utica, Washington DC, Wilmington.
 
Love of Life (Sponsor: American Home Products) (39): Atlanta, Baltimore, Binghamton, Boston, Buffalo, Charleston, Chicago, Cincinnati, Cleveland, Columbus, Davenport, Dayton, Detroit, Erie, Grand Rapids, Greensboro, Huntsville, Jacksonville (aired 11:15-11:30AM), Johnstown, Kalamazoo, Kansas City, Lancaster, Lansing (not aired Thursdays), Louisville, Memphis, Minneapolis-St. Paul, New York, Norfolk, Omaha, Philadelphia, Pittsburgh, Richmond, Rochester, Schenectady, St. Louis, Syracuse, Toledo, Utica, Washington DC.
 
Search for Tomorrow (Sponsor: Procter & Gamble Co.) (59): Albuquerque (aired 5:30-5:45PM), Ames (aired 2-2:15PM), Atlanta, Baltimore, Binghamton, Birmingham, Bloomington, Boston, Buffalo, Charleston, Chicago, Cincinnati, Cleveland, Columbus, Dallas-Fort Worth, Davenport, Dayton, Detroit, Erie, Grand Rapids, Greensboro, Houston, Huntsville, Indianapolis, Jacksonville (aired 12:30-12:45PM; not aired Monday Week 1), Johnstown, Kalamazoo, Kansas City, Lancaster (aired 12:45-1PM), Lansing, Los Angeles (aired 6-6:15PM), Memphis, Miami (aired 12:15-12:30PM), Minneapolis-St. Paul, Nashville, New Haven, New Orleans (aired 1:30-1:45PM), New York, Norfolk, Oklahoma City, Omaha, Philadelphia, Phoenix (aired 4-4:15PM), Pittsburgh, Providence (aired 11-11:15AM), Richmond, Rochester, Salt Lake (aired 3-3:15PM), San Antonio (aired 2:45-3PM), San Diego (aired 2:30-2:45PM), San Francisco (aired 7:45-8PM), Schenectady, Seattle (aired 6-6:15PM), St. Louis, Syracuse, Toledo, Tulsa (aired 5-5:15PM), Utica, Washington DC.
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That's so interesting to see the soaps airing in the evening. I wonder how long those markets kept that up?

If they rated well you would think that the stations would want to keep them there. But maybe there were other factors involved.

  • 2 weeks later...
  • Member

While we await 1972, more early 1950's stuff to enjoy!

JANUARY 1951 & FEBRUARY 1951 RATINGS:

Only one soap on the air!
 
d1c67eaee32cd67fe19366e8856cc7b38016194c

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