Ratings from the 80's

[Soapsuds]

@JAS0N47

A personal thanks for posting the unseen ratings from the 80s.

It's great to look back at them.

The current soaps left are terrible and there's not much to post about them.

I do if you can believe get tired of commenting on how hot a guy is or posting a pic but there really isnt anything else to post about where current soaps are concerned.

It's nice to have something to enjoy and talk/post about on the board again.

Edited August 23, 2023 by Soapsuds

[kalbir]

@YRfan23 In the promo for Dina's death, it was mentioned Dina arrived May 27, 1983 so I took that date as Marla Adams debut.

Capitol not full clearance either so that maybe played a part. I believe we'll see near the end of Capitol's run that their clearance dropped.

[JAS0N47]

Glad you are enjoying! Rest of 1980's coming, then slowly but surely, going backwards from 1977 and before. This will be my last week or so of not being too busy, so a reminder, if anyone has a random 1978-1989 game show or Saturday morning cartoon that they want me to look up, let me know in the next week and I will try to post those ratings for you!

Just a few percentage points really, hovered in low 90's at the end.  194 affiliates (93 percentage clearance) in its final week:

3/16/87-3/20/87    Capitol    CBS    5.6    20    194    93

Edited August 23, 2023 by JAS0N47

[kalbir]

@JAS0N47 Thank you for the Capitol clearance info. 

CBS half hour clearance history from this thread:

Search for Tomorrow final week March 22-26, 1982 97%

Capitol first week March 29-April 2, 1982 97%

Capitol final week March 16-20, 1987 93%

B&B first week March 23-27, 1987 94%

Edited August 24, 2023 by kalbir

[Broderick]

I had done the same thing for Calendar Year 1980  (1/4/1980 - 12/26/1980 - 52 week period), but I was too lazy to do the shares.  

1.   GH -- 10.4 -- 46 weeks at #1

2.  AMC -- 9.4 -- 6 weeks at #1

3.  OLTL -- 9.0 -- 0 weeks at #1

4.  GL -- 8.1 -- 0 weeks at #1

5.  Y&R -- 8.0 -- 0 weeks at #1

6.  ATWT -- 7.8 -- 0 weeks at #1

[JAS0N47]

Remember if you do those, Nielsen only counts the 48 weeks. The 4 "fast national" weeks don't count, and are only preliminary data, not the final #s, which may change a little. 

[beebs]

I've been doing season averages + summer weeks, starting from the official start of season dates, largely to see if there's any differences from the "official" numbers, and it's been an interesting journey:

1978-79

1. Y&R	9.0
2. AMC	8.9
3. GH	8.8
4. OLTL	8.1
5. GL	8.0
6. ATWT	7.9
6. SFT	7.9
8. AW	7.0
9. RH	6.8
10. DAYS	6.7
11. DOC	6.1
12. EON	5.6
13. LOL	4.8

1979-80

1. GH	10.1
2. AMC	9.3
3. OLTL	8.9
4. Y&R	8.5
5. GL	8.0
6. ATWT	7.7
7. SFT	7.0
8. RH	6.8
9. AW	6.4
10. DAYS	6.2
11. DOC	5.5
12. EON	5.1
13. TX	4.6
14. LOL	3.5

1980-81

1. GH	11.4
2. AMC	9.1
2. OLTL	9.1
4. GL	7.8
5. Y&R	7.6
6. ATWT	7.5
7. RH	6.8
8. SFT	6.2
9. DAYS	5.6
10. EON	5.0
11. AW	5.0
12. TX	4.4
13. DOC	3.7

1981-82

1. GH	10.6
2. AMC	9.3
3. OLTL	8.8
4. GL	7.6
5. Y&R	7.4
6. ATWT	7.1
7. SFT (CBS)	6.8
8. RH	6.7
9. DAYS	5.7
10. CAP	5.4
11. EON	4.7
12. AW	4.5
13. TX	3.2
14. SFT (NBC)	3.0
15. DOC	2.8

* - if SFT's NBC and CBS runs are combined, season averages to 4.9

It's interesting to me that DAYS didn't drop THAT drastically, in numerical terms, between 1978 and 1981, but the competition so deteriorated around them, that their small gains in 1982 cause them to place regularly at #7 by mid-83.

oh interesting. Surely not too drastically though. I'd imagine it wouldn't severely impact yearly averages.

[watson71]

During this time, AW has gotten rid of Paul Rauch as EP and replaced him with GL’s Allen Potter.  He will stay at AW until the end of 1984.  While he never moved AW out of 8-9 place in the ratings, he did produce a much better AW than what we have previously seen the past few years from Rauch.  Potter was AW’s first producer when the show premiered in 1964.

[will81]

Of course, thanks for the reminder.

I figured since the ratings that are recognised are usually seasonal, this was more for fun or just curiosity and a rough guide rather than anything official. I assume those 4 weeks wouldn't have changed things too much.

I also realised I put this in the 80's thread and not the 70's thread, my bad

Edited August 24, 2023 by will81

[GLATWT88]

I did notice that clearance was quite high for Capitol, but I do wonder what ATWT viewers were switching to at that time. Not that all ATWT viewers were also watching GL, but I assume there were many CBS households that watched the lineup through just as there were ABC households. 

I similarly made the inference that placing a new half hour soap between established soaps (in particular hour long ones) would likely hinder networks from preempting - which seems like the case for Capitol and BB.

[tybuki]

@JAS0N47 OK then, I have 2 for Saturdays. The Saturday Morning lineup for 9/17/83, as well the averages for "I'm Telling" on NBC in 1987-88.

[JAS0N47]

FROM THE VAULT: WEEKLY DAYTIME NIELSEN RATINGS (FAST NATIONALS): WEEK OF 6/20/83-6/24/83:

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FROM THE VAULT: WEEKLY DAYTIME NIELSEN RATINGS: WEEKS OF 6/27/83-7/1/83 & 7/4/83-7/8/83:

 

 

I'm Telling season ratings as of 1/2/88:

16 telecasts; 2.7 rating; 9 share; 2,350,000 viewers

 

1/2/88 episode data:

107 affiliates; 57 percent coverage; 2.5 rating; 8 share; 2,220,000 viewers

[kalbir]

July 6, 1983 Y&R Nikki learns Victor is alive. That scene was chosen by Melody Thomas Scott as her most memorable moment for the 50th anniversary clip compilation.

[Soapsuds]

Pam Long HW GL is paying off. The Four Musketeers, Quint and Nola wedding got them back in top 5. 

ATWT holding steady at #5 at 7.8 with a bump to #4.

YR surging!! Great numbers!!

 

[GLATWT88]

Very interesting to see OLTL slip into the 7s especially when AMC and GH are performing in the 9s/10s.

Guiding Light will show a ratings improvement compared to the past several months. It was honestly slipping after such a good run with Marland.