Jump to content

Hallmark Dropping Martha Stewart


Recommended Posts

  • Members

First Oprah Winfrey, now Martha Stewart. The domestic diva's daytime talk program, "The Martha Stewart Show," will end this spring, according to a story in today's New York Post, because of low ratings on the Hallmark Channel, where it has been airing for two seasons after leaving syndication in 2010. Viewership for the show was never all that strong, but it declined after the move to cable. Still, Hallmark rebranded its daytime with a number of Stewart-backed shows, pushing its identity toward lifestyle, food and home at a time when recession-battered viewers were nesting and looking for comfort. Neither Hallmark nor Martha Stewart Living confirmed the Post's assertion that "Martha" has been canceled, saying that the show would be running through September. The Post claims "Martha" will go into repeats after airing a series finale in April. Stewart would be the latest in a series of high-profile daytime exits. Winfrey left the air last May, and Regis Philbin recently ended his run on "Live! With Regis and Kelly."

10o4j6d.jpg

Link to comment
Share on other sites

  • Replies 5
  • Created
  • Last Reply
  • Members

I've always felt a little sorry for Martha Stewart, and genuinely enjoyed her syndicated talk show. The few times I saw her Hallmark show it wasn't the same - too hollow and strangely sycophantic.

As for the Golden Girls, I only liked the first few seasons.

Link to comment
Share on other sites

  • Members

I don't think it ever should have been on Hallmark Channel. They have a very specific type of audience, IMO, and Martha was better suited for Lifetime, or WEtv, or they should have just stayed in syndication. It wasn't doing horribly.

Link to comment
Share on other sites

  • Members

Felt sorry for her??? The woman is said to be a true horror show and a nightmare to her employees. And while she did get railroaded a little, she did partake of insider trading. Every share she sold because she knew the stock would tank the next day means there was some unwitting dupe buying that share who wound up taking a bath.

Link to comment
Share on other sites

Archived

This topic is now archived and is closed to further replies.

  • Recently Browsing   0 members

    • No registered users viewing this page.



×
×
  • Create New...

Important Information

By using this site, you agree to our Terms of Use and Privacy Policy