Ratings from the 70's

[Contessa Donatella]

Just look at that! With glee I draw your attention to ANOTHER WORLD! 8.1 and 8.2 & soaps were so good then that only put them in 6th place. I wonder if anyone at that time had any idea how good a time it was.

 

[JAS0N47]

FROM THE VAULT: WEEKLY DAYTIME NIELSEN RATINGS: WEEKS OF 6/10/74-6/14/74 & 6/17/74-6/21/74:

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FAST WEEKLY WEEK OF 6/24/74-6/28/74 NOT AVAILABLE

(Note: Per newspaper listings, there were no scheduled preemptions and all daytime shows were scheduled to air every day this week).

Edited January 6 by JAS0N47

[will81]

But also the number of tv households was lower. I did some crude calculations and honestly apart from the GH juggernaut in the late 70's. Viewership really didn't change that much until the late 90's. 

No massive changes anyway, the numbers were fairly consistent when you factor in the tv household numbers. 

[will81]

Though Y&R had already hit #10 a couple times, this is by far its best showing at #8 and a 7.8 rating.

I wonder if Leslie being in the psych ward a few weeks prior might have gotten the show some attention and it just took a while for people to start tuning in. Or maybe the events of this week were promoted well enough to get curious viewers to give the show a try.

I wish we had promos from each week to see what was being pushed to promote the show. I know the soap magazines buzzed about the show at that time too.  

I guess also maybe younger people on summer holidays around this time???

Then again the ratings back then often were all over the place, so I guess we'll see how the show goes over the next few weeks.

Edited January 7 by will81

[JAS0N47]

FROM THE VAULT: WEEKLY DAYTIME NIELSEN RATINGS: WEEKS OF 7/1/74-7/5/74 & 7/8/74-7/12/74:

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[Maxim]

Strong times for Another World! Thank you for posting these! I've been checking them out every chance I got. 

[Contessa Donatella]

OIC, thanks for additional information. Even though there were fewer TV sets than there would be later, still this was a time when people were more enamored of the product.

BTW, I have a very good online friend, who is a statistician & years ago he proved that all shows, daytime and primetime, would suffer the ultimate decline in ratings & what he predicted in fact came true.

I kept saying, but what if soaps reinvent themselves like they did before. We know, of course, that did not happen, sadly. 

[JAS0N47]

FROM THE VAULT: WEEKLY DAYTIME NIELSEN RATINGS: WEEKS OF 7/15/74-7/19/74 & 7/22/74-7/26/74:

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Thanks.  Glad you are enjoying them!!  Wish we could get them a little faster, but we have been averaging 3 or more years worth of them each year, so hopefully 1971, 1972 and 1973 will be coming later this year!  And we will finally have a good look at most (not all) of the Watergate preemptions. And down the road, even though it didn't affect Days since they had just enough episodes to last the 2-week actor's strike, I am looking forward to seeing the 1967 info, where we will find out exactly what replaced most of the daytime shows for 1 or 2 weeks during the SAG strike.

Edited January 7 by JAS0N47

[Maxim]

I am! And don't worry. I like this pace and I like looking forward to seeing them. No hurry. Thank you a million. 

[JoeCool]

All My Children hitting number 1! I think this might be the first time. Perhaps it happened in 1973. We shall see. Great numbers for AMC in July 1974.

[will81]

Y&R hits the top 5. Nice. I assume this is a summer boost due to school being out as I know it drops out of the top 5 again in winter 1975. 

[JAS0N47]

Working on the spot check Saturday Morning 1974 charts now. Any guesses as to who the top section of the ratings winners will be in February 1974?? Here are the options:

Bugs Bunny Show    ABC
Yogi's Gang    ABC
Super Friends    ABC
Lassie's Rescue Rangers    ABC
Goober and the Ghost Chasers    ABC
Help! It's the Hair Bear Bunch    CBS
Sabrina, the Teenage Witch    CBS
Scooby-Doo Movies    CBS
My Favorite Martians    CBS
Jeannie    CBS
Lidsville    NBC
Addams Family    NBC
Emergency + 4    NBC
Inch High, Private Eye    NBC
Sigmund and the Sea Monsters    NBC
Pink Panther    NBC
Brady Kids    ABC
Mission: Magic    ABC
Saturday Superstar Movie    ABC
American Bandstand '74    ABC
Speed Buggy    CBS
Josie and the Pussycats    CBS
Pebbles & Bamm Bamm    CBS
Fat Albert and the Cosby Kids    CBS
CBS Children's Film Festival    CBS
Star Trek    NBC
Butch Cassidy and the Sundance Kids    NBC
Jetsons    NBC
Go!    NBC

[Paul Raven]

Not sure how much you know about that strike.It was AFTRA which affected taped shows only so soaps,game shows, variety shows. But some continued on air-I guess like Days, they had enough episodes in the can.

As it turned out,it seems the strike only affected the week of April 3-7 amd the following Mon April 10.

The shows prempted were

NBC

Reach for The Stars 10 am replaced by  NBC Morning Playhouse (rpts of Loretta Young Show w/o Loretta)

The Doctors 2.30 replaced by rpts from the early anthology episodes

Another World 3.00 replaced by rpts of Loretta Young show.

CBS

Love of Life 12pm  replaced by rpts of I Love Lucy

Search for Tomorrow/Guiding Light 12.30 -1.00 replaced by rpts of Jack Benny

As The World Turns 1.30 replaced by rpts of Candid Camera

Edge of Night/Secret Storm 3.30 - 4.30 replaced by Afternoon Playhouse (rpts of drama anthology episodes)

ABC

Supermarket Sweep 10.30 rpt episodes

The Dating Game/Everybody's Talking 11.00- 12.00 replaced by rpts of Trailmaster

General Hospital 3pm replaced by rpts of Father Knows Best

Of the soaps only Days and Dark Shadows continued.

[te.]

Yes, I've noted the same thing before when @JAS0N47 posted the full charts with viewers. They don't actually look that drastically different to the numbers in the late 90s. I'd assume time-shifting viewers became bigger and most of all, there's just more media to consume that a daily soap gets lower priority (I don't think it's a coincidence that people getting more access to things like internet seem to affect the linear viewing downfall). 

[JAS0N47]

Oh, yes, I called it the wrong union. I meant to say AFTRA (used to calling it SAG-AFTRA nowadays). Days was just about to run out of episodes if the strike had lasted one more day. They taped Episode # 365 late in the afternoon of 4/11/67 and it went on the air on the East Coast around 16 hours later on 4/12/67. If the strike had lasted one more day, then Days would have had to be replaced on the NBC schedule.

FROM THE VAULT: WEEKLY DAYTIME NIELSEN RATINGS: WEEKS OF 7/29/74-8/2/74 & 8/5/74-8/9/74:

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Edited January 8 by JAS0N47