Ratings from the 70's

[Paul Raven]

Jan 24 - 28 1972

1. Hollywood Squares NBC 11.5

2. General Hospital 11.5

3. As The World Turns 11.4

4. Newlywed Game 11.1

5. Days of Our Lives 10.3

6. Jeopardy 9.0

7. Sale of The Century 9.8

8. The Doctors 9.7

9. Edge of Night 9.7

10.  Another World 9.5

11. Let's Make A Deal 9.5

12. Dating Game 9.5

That was the highest rating ever for Hollywood Squares and second week in a row as #1,Also highest ratings ever for Jeopardy, Sale of the Century and best rating for Concentration in 10 years and Three on A Match in 4 years.

 

[Paul Raven]

2 weeks ending April 19 1970

CBS 8.1/35

NBC 6.9/31

ABC 5.1/20

10am NBC It Takes Two 32 share CBS Lucy 29

10.30 NBC Concentration 40 share CBS Beverly Hillbillies 31

11.00 NBC Sale of the Century 38 share CBS Andy Griffith 32

11.30 Hollywood Squares 39 share  CBS Love of Life 33

12pm NBC Jeopardy 40 share CBS Where The Heart Is 29

12.30 CBS Search for Tomorrow 43 share  NBC Who,What, Where 28

1.30 -3.00 CBS wins each time period - As The World Turns, Love Ia A Many Splendored Thing, Guiding Light

3.00 Another World 33 share CBS Secret Storm 29

3.30 CBS Edge of Night 37 share NBC Bright Promise 20 

4.00 CBS Gomer Pyle 33 share  NBC Somerset 20

 

[will81]

How much do you think the NYC ratings would have affected Somerset? I ask because in NY WNBC moved the show from 4pm to 1pm in the summer of 1975 after WCBS moved The Mike Douglas Show from 4:30pm to 4pm and shortened it to an hour all to accomdate Dinah Shore's syndicated show (That I assume was not doing well enough in its original 9am slot) It was now up against Ryan's Hope and the game show Musical Chairs

[Paul Raven]

I'm sure that by 75, Somerset was losing affiliates all over the country, not only moving the show away from 4pm but also not showing it all.

New York is the top market so that would definitely affect the ratings.

I recall that when NY moved Guiding Light to the mornings it had an immediate effect on the numbers.

[will81]

Thanks for that

[Paul Raven]

Nov 1970

10-10.30

CBS Lucy 31 share

NBC Dinah Shore 26 share

* In August Dinah had a 22 share and Lucy a 46. Kids back at school accounting for the change

10.30- 11.00

NBC Concentration 36 share

CBS Beverly Hillbillies 36 share

* August Concentration 28 share, Hillbillies 51 share

11.00 - 11.30

CBS Family Affair 44 share

NBC Sale of the Century 36 share

11.30-12.00

NBC Hollywood Squares 39 share

CBS Love of Life 36 share

ABC That Girl 21 share

12.00 - 12.30

NBC Jeopardy 35 share

CBS Where The Heart Is 28  share

ABC Bewitched 21 share

1.30 - 3.00

As The World Turns 44 share

Love Is A Many Splendored Thing 33 share

The Guiding Light 33 share

3.00 - 3.30

NBC Another World Bay City 32 share

ABC General Hospital 32 share

CBS Secret Storm 25 share

3.30 - 4.00

CBS Edge of Night 33 share

NBC Bright Promise 23 share

ABC One Life To Live 22 share

4.00 - 4.30

CBS Gomer Pyle 30 share

NBC Another World - Somerset 22 share

ABC Dark Shadows 18 share

[Pine Charles]

Where’s 12:30-1:00; 1:00-1:30??

Edited August 19, 2021 by Pine Charles

[Paul Raven]

Not included in that report unfortunately.

[Paul Raven]

ABC replaced  A World Apart with reruns of Love American Style beginning June 28th 1971.

It won its timeslot

ABC Love American Style 8.4/31 12th

CBS Search for Tomorrow 8.0/31 16th

NBC Who, What, Where Game 6.5/25 26th

AWA had been running 3rd in its slot, hence the cancellation.

That pushed ABC from a 7.7/29 to 8.9/31 in daytime ratings just 0.4 behind CBS.

So ABC decided to move LAS to 4pm and Password to 12.30 hoping that Password would be competitive at that time and LAS would improve the 4pm rating, thus pushing ABC to #1.

Did it happen??

[Paul Raven]

Week ending Dec 5 1971

ABC 7.7

NBC 7.7

CBS 7.6

1. General Hospital 10.2

2.Edge of Night 10.1

3. As The World Turns 9.9

ATWT deposed from #1 and CBS in 3rd.

Irna Phillips was brought back after 2 years. I imagine she was offered a ton of cash to return.

Edge having a major boost.

 

[Paul Raven]

Mid 74

CBS had been on a concerted push to improve their daytime numbers as they had been running neck and neck with ABC and NBC.

They had dropped sitcoms in the mornings,3 soaps and introduced gameshow blocks in morning and afternoon slots.

In addition there were 'long and painstaking negotiations and confabs with P&G execs about sprucing up basic storylines.'

There were concerns that the early block of soaps (LOL, Y&R and SFT) were losing the momentum from the successful a.m. gameshow block

The results

April 22 - June 2

CBS 7.1

NBC 6.6

ABC 6.5

Search went from 12th (7.4) to 7th (8.3)

Y&R 17th(7.2/29) closer to NBC's Jackpot (7.4/30)

Love of Life up to a 28 share.

[Paul Raven]

For the 4 weeks ending August 2 1974 ABC had returned to top of daytime ratings.

ABC 8.4

CBS 7.9

NBC 6.4

All My Children lead as the top rated serial 9.5/34

[watson71]

It was probably a lot of scattered preemptions during this time as President Nixon would resign office during the next week on August 8, 1974.  

[Paul Raven]

May 75

CBS 7.4/32

NBC 6.9/30

ABC 5.3/21

June 75

CBS 7.5/31

NBC 7.5/31

ABC 6.3/24

First two of July 75

NBC 7.7/31

ABC 7.4/28

CBS 6.9/28

ABC's move to second was the result of a new lineup.

Ryan's Hope debuted @1 moving AMC to 12.30 and Rhyme or Reason and You Don't Say debuted.

Although RH's 27 share was down from AMC 34 share in that time period the previous 2 weeks,AMC scored a 38 share at 12.30 up from a 24 share for the cancelled Split Second.

At 2.30 Rhyme or Reason had a 30 share compared to a 26 share for it's predecessor Showdown.

At 4pm You Don't Say scored a 19 share whereas previous occupant Money Maze had a 15 share.

The 3 way tussle during the 70's was exciting to see.

 

[will81]

Yeah I am pretty sure the impeachment hearings were during July 74. Not 100% on that. I counted 6 pre-emptions for Y&R between Jul 02 - Aug 01

Edited August 27, 2021 by will81