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July 12-16, 2010


Toups

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If you're going to copy/paste, please link. Thank you.

Numbers are based on Live+Same Day ratings

Ratings for the week July 12-16, 2010

Total Viewers

1. Y&R 4,956,000 (-126,000/+353,000)

2. B&B 3,195,000 (+48,000/+125,000)

3. AMC 2,485,000 (+37,000/+90,000)

4. GH 2,456,000 (-140,000/+54,000)

5. DAYS 2,395,000 (-209,000/-190,000)

6. ATWT 2,348,000 (+28,000/+139,000)

7. OLTL 2,264,000 (-199,000/-183,000)

HH

1. Y&R 3.4/11 (-.1/same) <- ties low rating (Last time: May 24-28, 2010)

2. B&B 2.2/7 (same/-.1)

3. DAYS 1.8/6 (same/same) <- ties low rating (Last time: July 5-9, 2010)

3. AMC 1.8/5 (same/same)

3. GH 1.8/5 (-.1/same)

6. OLTL 1.7/5 (-.1/-.1)

7. ATWT 1.6/5 (-.1/same) <- ties low rating (Last time: June 14-18, 2010)

Women 18-49 Viewers

1. Y&R 1,139,000 (+60,000/+113,000)

2. GH 768,000 (-84,000/-31,000)

3. B&B 724,000 (+65,000/+57,000)

4. OLTL 626,000 (-93,000/-101,000)

5. AMC 600,000 (-24,000/-87,000)

5. DAYS 600,000 (-64,000/-146,000) <- new low (Previous low: 625,000 for May 10-14, 2010)

7. ATWT 569,000 (+78,000/+19,000)

Women 18-49 Rating

1. Y&R 1.7/11 (+.1/+.2)

2. GH 1.2/7 (-.1/same)

3. B&B 1.1/7 (+.1/+.1)

4. DAYS 0.9/6 (-.1/-.2) <- ties low rating (Last time: May 10-14, 2010)

4. ATWT 0.9/6 (+.2/+.1)

4. AMC 0.9/6 (same/-.1)

4. OLTL 0.9/6 (-.2/-.2) <- ties low rating (Last time: June 28 - July 2, 2010)

Girls 12-17 Viewers

1. Y&R 65,000 (+5,000/+21,000)

2. OLTL 46,000 (-9,000/-16,000)

3. AMC 43,000 (+21,000/+13,000)

3. GH 43,000 (+7,000/-10,000)

5. B&B 35,000 (-2,000/+5,000)

6. DAYS 34,000 (-8,000/-28,000)

6. ATWT 34,000 (+7,000/+10,000)

Women 18-34 Rating

1. Y&R 1.0/7 (-.1/same)

2. GH 0.9/6 (same/-.1)

3. DAYS 0.8/5 (same/-.2)

4. B&B 0.7/5 (same/same)

5. ATWT 0.6/4 (+.2/same)

5. AMC 0.6/4 (same/-.2)

5. OLTL 0.6/4 (-.1/-.3) <- ties low rating (Last time: June 14-18, 2010)

Men 18+ Viewers

1. Y&R 1,045,000 (-58,000/+23,000)

2. B&B 599,000 (-31,000/-34,000)

3. DAYS 490,000 (+13,000/+33,000)

4. AMC 467,000 (+28,000/+5,000)

5. GH 428,000 (+8,000/+23,000)

6. OLTL 347,000 (-33,000/-80,000)

7. ATWT 344,000 (-48,000/-25,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 1.8/2,466,000

Tuesday: 1.9/2,537,000

Wednesday: 1.8/2,524,000

Thursday: 1.8/2,557,000

Friday: 1.8/2,342,000

ATWT

Monday: 1.8/2,623,000

Tuesday: 1.5/2,136,000

Wednesday: 1.8/2,495,000

Thursday: 1.6/2,436,000

Friday: 1.5/2,053,000

B&B

Monday: 2.4/3,477,000

Tuesday: 2.1/2,911,000

Wednesday: 2.4/3,408,000

Thursday: 2.2/3,251,000

Friday: 2.1/2,926,000

DAYS

Monday: 1.7/2,306,000

Tuesday: 1.7/2,317,000

Wednesday: 1.9/2,605,000

Thursday: 1.7/2,428,000

Friday: 1.7/2,319,000

GH

Monday: 1.8/2,456,000

Tuesday: 1.9/2,552,000

Wednesday: 1.7/2,433,000

Thursday: 1.8/2,385,000

Friday: 1.7/2,452,000

OLTL

Monday: 1.7/2,408,000

Tuesday: 1.6/2,227,000

Wednesday: 1.7/2,335,000

Thursday: 1.6/2,174,000

Friday: 1.7/2,179,000

Y&R

Monday: 3.6/5,210,000

Tuesday: 3.4/5,031,000

Wednesday: 3.4/5,057,000

Thursday: 3.5/5,023,000

Friday: 3.2/4,4461,000

----------------------

For the SEASON September 21, 2009 through July 18, 2010

HH

1. Y&R 3.8

2. B&B 2.4

3. DAYS 2.2

4. GH 2.1

5. AMC 2.0

6. OLTL 1.9

7. ATWT 1.8

Women 18-49 Rating

1. Y&R 1.9

2. GH 1.5

3. DAYS 1.4

4. AMC 1.1

4. B&B 1.1

4. OLTL 1.1

7. ATWT 0.9

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Tried to get back into "my" show, AMC, but I'm just finding it unwatchable. It's essentially just the same old, same old. When I watch, all I see are a lot of pretty generic faces I don't care about doing things I don't care about, or Angie in a storyline that is so overwrought, which goes against the show's grain. I had hopes with D&D, but they're just following the template set for the show by Frons and Carruthers, who are either clueless as to what the show is about or just don't give a damn. I know a lot of people are enjoying the show again, and I hope for its sake that the ratings at least stabilize, but I just can't find any storyline worth watching.

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Those are pretty brutal numbers for Days. They are clearing putting all of their eggs in the "September through March" basket once again, just like they did last year. With the exception of some good EJ/Nicole scenes last week, there really is little happening on the show right now. It's all just filler material for pay-offs that are months down the road. As long as Days gets only yearly renewals, I think we can expect to live with this pattern. Fire on all cylinders from September through March (when the renewal decision is made), and then dial everything back and frontburner "B" stories from April through August. It'll be interesting to see if it works again this year.

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