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April 5 - April 9, 2010


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Numbers are based on Live+Same Day ratings

Ratings for the week April 5-9, 2010

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 5,333,000 (+282,000/+118,000)

2. B&B 3,253,000 (+187,000/-97,000)

3. GH 2,768,000 (+94,000/+257,000)

4. DAYS 2,717,000 (+135,000/-51,000)

5. OLTL 2,480,000 (+78,000/+79,000)

6. AMC 2,426,000 (+3,000/-84,000)

7. ATWT 2,323,000 (+14,000/-139,000)

HH

1. Y&R 3.8/13 (+.2/+.1)

2. B&B 2.3/8 (+.1/-.1)

3. DAYS 2.0/7 (+.1/same)

3. GH 2.0/6 (same/+.1)

5. AMC 1.8/6 (same/-.1)

5. OLTL 1.8/6 (same/same)

7. ATWT 1.7/6 (same/-.1)

Women 18-49 Viewers

1. Y&R 1,209,000 (+79,000/+18,000)

2. GH 940,000 (+13,000/+106,000)

3. DAYS 758,000 (+33,000/-99,000)

4. OLTL 715,000 (+5,000/-21,000)

5. B&B 658,000 (+71,000/-52,000)

6. AMC 601,000 (-47,000/-140,000)

7. ATWT 540,000 (+33,000/-47,000)

Women 18-49 Rating

1. Y&R 1.8/12 (+.1/same)

2. GH 1.4/9 (same/+.1)

3. DAYS 1.1/8 (same/-.2)

3. OLTL 1.1/7 (same/same)

5. B&B 1.0/7 (+.1/-.1)

6. AMC 0.9/6 (-.1/-.2) <------ ties low rating (March 22-26, 2010)

7. ATWT 0.8/5 (same/-.1)

Girls 12-17 Viewers

1. GH 60,000 (+11,000/+11,000)

2. Y&R 52,000 (+15,000/+11,000)

3. OLTL 33,000 (-6,000/-17,000)

4. ATWT 31,000 (+19,000/+3,000)

4. B&B 31,000 (+8,000/+4,000)

6. DAYS 24,000 (+10,000/-13,000)

6. AMC 24,000 (-2,000/+4,000)

Women 18-34 Rating

1. Y&R 1.1/8 (same/same)

2. GH 0.9/6 (same/same)

2. DAYS 0.9/6 (same/-.1)

4. AMC 0.7/5 (+.1/-.2)

4. OLTL 0.7/5 (same/-.1)

6. B&B 0.6/4 (same/-.1)

7. ATWT 0.5/3 (+.1/-.1)

Men 18+ Viewers

1. Y&R 1,170,000 (+85,000/-74,000)

2. B&B 663,000 (+13,000/-103,000)

3. GH 544,000 (+69,000/+124,000)

4. DAYS 504,000 (+3,000/-44,000)

5. OLTL 461,000 (+43,000/+46,000)

6. AMC 449,000 (+12,000/-20,000)

7. ATWT 391,000 (-12,000/-124,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 1.9/2,506,000

Tuesday: 1.9/2,471,000

Wednesday: 1.9/2,445,000

Thursday: 1.8/2,393,000

Friday: 1.7/2,314,000

ATWT

Monday: 1.7/2,206,000

Tuesday: 1.7/2,401,000

Wednesday: 1.7/2,290,000

Thursday: 1.6/2,336,000

Friday: 1.7/2,383,000

B&B

Monday: 2.4/3,397,000

Tuesday: 2.3/3,322,000

Wednesday: 2.3/3,146,000

Thursday: 2.1/3,122,000

Friday: 2.3/3,279,000

DAYS

Monday: 1.9/2,693,000

Tuesday: 1.9/2,610,000

Wednesday: 2.0/2,795,000

Thursday: 2.0/2,794,000

Friday: 2.0/2,695,000

GH

Monday: 2.1/2,764,000

Tuesday: 2.2/3,035,000

Wednesday: 2.0/2,827,000

Thursday: 1.9/2,693,000

Friday: 1.9/2,520,000

OLTL

Monday: 2.0/2,592,000

Tuesday: 1.9/2,555,000

Wednesday: 1.9/2,469,000

Thursday: 1.8/2,450,000

Friday: 1.7/2,304,000

Y&R

Monday: 3.8/5,334,000

Tuesday: 3.8/5,534,000

Wednesday: 3.7/5,215,000

Thursday: 3.6/5,267,000

Friday: 3.8/5,314,000

----------------------

For the SEASON September 21, 2009 through April 11, 2010

HH

1. Y&R 3.8

2. B&B 2.4

3. DAYS 2.3

4. GH 2.1

4. AMC 2.1

6. OLTL 1.9

6. ATWT 1.9

Women 18-49 Rating

1. Y&R 1.9

2. DAYS 1.5

2. GH 1.5

4. AMC 1.1

4. B&B 1.1

4. OLTL 1.1

7. ATWT 1.0

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http://tvbythenumbers.com/2010/04/15/%e2%80%9cgeneral-hospital%e2%80%9d-hits-6-week-high-in-total-viewers-%e2%80%9cthe-view%e2%80%9d-posts-5-week-highs-in-women-18-34/48713

“General Hospital” Hits 6-Week High in Total Viewers; “The View” Posts 5-Week Highs in Women 18-34

Posted on 15 April 2010 by Bill Gorman

via press release:

ABC is Daytime’s No. 1 Network in Women 18-49

“General Hospital” Hits 6-Week Highs in Total Viewers and Women 18-49, as “The View” Posts 5-Week Highs in Women 18-34 and Women 18-49

This Week is “One Life to Live’s” Most-Watched Week in 6 Weeks in Total Viewers, and in 4 Weeks in Women 18-49

ABC Delivers 3 of Daytime’s Top 4 Programs in Women 18-49

ABC Daytime

ABC ranked as Daytime’s No. 1 network in target Women 18-49 (1.2 rating/780,000).

This week stood as “General Hospital’s” most-watched week in 6 weeks in Total Viewers (2.77 million) and Women 18-49 (940,000) – since week of 2/22/10.

Surging by double-digit percentages week-to-week, “The View” posted 5-week highs in Women 18-34 (310,000) and Women 18-49 (860,000) – since week of 3/1/10 – ranking No. 2 and No. 3, respectively, among all daytime programs.

“One Life to Live” enjoyed its most-watched week in 6 weeks in Total Viewers (2.48 million – since week of 2/22/10) and in 4 weeks in Women 18-49 (715,000 – since week of 3/8/10).

In Women 18-49, “General Hospital” (No. 2 – 1.4 rating/940,000), “The View” (No. 3 – 1.3 rating/860,000) and “All My Children” (No. 4T – 1.1 rating/715,000) ranked among Daytime’s Top 4 programs.

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks – Week of April 5, 2010:

Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)

No. 1 CBS 3.59 million No. 1 ABC 1.2/780,000

No. 2 ABC 2.83 million No. 2 NBC 1.1/758,000

No. 3 NBC 2.72 million No. 3 CBS 1.1/720,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program Net Rtg/000s

The Young & the Restless CBS 1.8/1.21 million

General Hospital ABC 1.4/940,000

The View ABC 1.3/860,000

Days of Our Lives NBC 1.1/758,000

Price is Right 1/2 CBS 1.1/730,000

One Life to Live ABC 1.1/715,000

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Predictions:

1. YR 3.7

2. BB 2.2

3. GH 2.1

4. DAYS 1.9

4. OLTL 1.9

6. AMC 1.8

7. ATWT 1.7

YR probably went up due to the ball/fall out from Adam's "death." GH and OLTL both had highest viewers in six weeks according to the press release so they should go up slightly. The rest of the shows are probably the same. Hoping DAYS didn't fall any lower.

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They have long way to go but after three weeks of terrible numbers DAYS finally stopped the fall. Now they really need to focus on the demos more. Hopefully, the new stuff with Hope, Chloe/Dan/Mel/Nathan/Phillip/Steph and Arianna/Brady/Nicol will bring the numbers back up.

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