Members Scotty Posted January 1, 2010 Members Share Posted January 1, 2010 <H2 class=seo-h2-subheadline>Link: http://www.prnewswire.com/news-releases/rentrak-reports-engagement-metrics-for-week-ending-december-20-2009-80223342.html -'Stickiness' Index Measures Viewer Involvement-</H2>PORTLAND, Ore., Dec. 28 /PRNewswire-FirstCall/ -- Rentrak Corporation (Nasdaq: RENT), a leader in multi-screen media measurement serving the entertainment and advertising industries, released the "Stickiness" Index for the week of December 14 through December 20, 2009. The "Stickiness" Index lists the top-25 "stickiest" 30-minute, 60-minute and 120-minute primetime programs based on proprietary information derived from Rentrak's TV Essentials service which tracks anonymous set-top-box viewing information. The "Stickiness" Index is based on the average percentage of the program viewed, divided by the average percentage viewed for all series of that duration during Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm). Programs with the most engaged viewers will have higher "stickiness" indexes. Link to comment Share on other sites More sharing options...
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