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January 12-16, 2009


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Numbers are based on Live+Same Day ratings

Ratings for the week January 12-16, 2009

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 5,423,000 (+93,000/-176,000)

2. B&B 3,735,000 (+31,000/-360,000)

3. DAYS 2,982,000 (+100,000/+19,000)

4. GH 2,867,000 (+111,000/-267,000)

5. ATWT 2,690,000 (-54,000/-417,000)

6. AMC 2,635,000 (-80,000/-92,000)

7. OLTL 2,603,000 (-51,000/-164,000)

8. GL 2,179,000 (+133,000/-307,000)

HH

1. Y&R 3.9/13 (+.1/-.2)

2. B&B 2.7/9 (same/-.2)

3. DAYS 2.1/7 (same/-.1)

3. GH 2.1/6 (same/-.4)

5. AMC 2.0/6 (same/-.2)

5. OLTL 2.0/6 (same/-.2)

5. ATWT 2.0/6 (same/-.3)

8. GL 1.6/5 (+.1/-.3)

Women 18-49 Viewers

1. Y&R 1,332,000 (+73,000/+125,000)

2. GH 990,000 (+41,000/-83,000)

3. DAYS 924,000 (+2,000/-92,000)

4. B&B 888,000 (+65,000/-36,000)

5. AMC 800,000 (-84,000/-112,000)

6. OLTL 798,000 (-48,000/-163,000)

7. ATWT 711,000 (-18,000/-135,000)

8. GL 600,000 (+25,000/-158,000)

Women 18-49 Rating

1. Y&R 2.0/12 (+.1/+.2)

2. GH 1.5/9 (+.1/-.1)

3. DAYS 1.4/8 (same/-.1)

4. B&B 1.3/8 (+.1/-.1)

5. AMC 1.2/7 (-.1/-.2)

5. OLTL 1.2/7 (-.1/-.3)

7. ATWT 1.1/6 (same/-.2)

8. GL 0.9/5 (same/-.3)

Girls 12-17 Viewers

1. DAYS 44,000 (+8,000/+17,000)

2. OLTL 34,000 (-3,000/+6,000)

3. Y&R 30,000 (-12,000/-12,000)

3. AMC 30,000 (-1,000/+12,000)

5. GH 26,000 (-2,000/-26,000)

6. ATWT 13,000 (-25,000/-13,000)

7. B&B 9,000 (-17,000/-27,000)

8. GL 4,000 (-17,000/-6,000)

Women 18-34 Rating

1. Y&R 1.5/9 (+.2/+.4)

2. DAYS 1.2/7 (+.1/same)

3. GH 1.1/6 (+.2/+.1)

4. B&B 0.9/5 (same/+.1)

4. AMC 0.9/5 (-.1/+.1)

6. OLTL 0.8/4 (+.1/same)

7. ATWT 0.7/4 (-.1/same)

8. GL 0.6/3 (+.1/same)

Men 18+ Viewers

1. Y&R 1,346,000 (same/-116,000)

2. B&B 894,000 (-17,000/-109,000)

3. DAYS 721,000 (+57,000/+89,000)

4. ATWT 588,000 (-31,000/-111,000)

5. AMC 544,000 (+5,000/+10,000)

6. GH 520,000 (+16,000/-85,000)

6. OLTL 520,000 (+17,000/-38,000)

8. GL 519,000 (+36,000/-23,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 2.0/2,807,000

Tuesday: 1.9/2,551,000

Wednesday: 2.1/2,706,000

Thursday: 1.9/2,471,000

Friday: 2.0/2,603,000

ATWT

Monday: 2.1/2,792,000

Tuesday: 2.1/2,676,000

Wednesday: 2.0/2,644,000

Thursday: 1.8/2,579,000

Friday: 1.9/2,742,000

B&B

Monday: 2.8/3,878,000

Tuesday: 2.7/3,754,000

Wednesday: 2.8/3,738,000

Thursday: 2.6/3,584,000

Friday: 2.6/3,671,000

DAYS

Monday: 2.2/3,110,000

Tuesday: 2.1/2,903,000

Wednesday: 2.2/3,043,000

Thursday: 1.9/2,689,000

Friday: 2.2/3,166,000

GH

Monday: 2.1/2,880,000

Tuesday: 2.2/3,012,000

Wednesday: 2.1/2,832,000

Thursday: 2.1/2,713,000

Friday: 2.2/2,864,000

GL

Monday: 1.6/2,215,000

Tuesday: 1.7/2,199,000

Wednesday: 1.7/2,125,000

Thursday: 1.5/2,158,000

Friday: 1.5/2,195,000

OLTL

Monday: 1.9/2,616,000

Tuesday: 2.0/2,579,000

Wednesday: 1.9/2,629,000

Thursday: 1.9/2,502,000

Friday: 2.0/2,626,000

Y&R

Monday: 4.1/5,637,000

Tuesday: 4.0/5,418,000

Wednesday: 3.9/5,276,000

Thursday: 3.8/5,386,000

Friday: 3.8/5,399,000

----------------------

For the SEASON September 22, 2008 through January 18, 2009

HH

1. Y&R 3.7

2. B&B 2.7

3. GH 2.3

4. DAYS 2.1

4. OLTL 2.1

6. ATWT 2.0

6. AMC 2.0

8. GL 1.5

Women 18-49 Rating

1. Y&R 1.8

2. GH 1.5

3. DAYS 1.4

4. B&B 1.3

4. AMC 1.3

4. OLTL 1.3

7. ATWT 1.1

8. GL 0.9

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I will be surprised if AMC doesn't go up. I can see viewers tuning in for the Josh gimmick.

ABC soaps are horrible right now. They should all go down.

I hope Days goes up. I am really enjoying Days. DH is writing emotional stories, and isn't using gimmick/shock value to get ratings.

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These next two weeks are going be very interesting, but the January 12-16, 2009 week had a lot of bad weather in most of the country so there were a lot of asses at home last week. Soaps usually do a great job of capitalizing off of that. I expect Y&R upward momentum to carry them to close to 5.5 million viewers and one of the days hitting close to 6 million viewers and building off that excellent 1.9 demo number.

The rest of the soaps are going to be hard to predict especially ABC's. DAYS is definitely going up with John and Marlena getting ready to leave.

I expect the usual jumps week to week, but the question is how high will they go?

Like I said before when Phillip returns GL is hitting a 1.8 or over and ABC Soaps are going to be in that 2.3 range pretty soon.

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