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December 1-5, 2008


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Numbers are based on Live+Same Day ratings

Ratings for the week December 1-5, 2008

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 5,016,000 (-93,000/-630,000)

2. B&B 3,597,000 (-225,000/-451,000)

3. GH 2,853,000 (-100,000/-115,000)

4. DAYS 2,736,000 (+5,000/+120,000)

5. ATWT 2,694,000 (-121,000/-434,000)

6. OLTL 2,618,000 (-142,000/-43,000)

7. AMC 2,541,000 (-217,000/-49,000)

8. GL 2,011,000 (-181,000/-569,000)

HH

1. Y&R 3.6/13 (same/-.4)

2. B&B 2.7/9 (+.1/-.2)

3. GH 2.2/7 (same/-.1)

4. OLTL 2.0/7 (-.1/-.1)

4. DAYS 2.0/7 (same/-.1)

4. ATWT 2.0/7 (+.1/-.3)

7. AMC 1.9/7 (-.1/-.1)

8. GL 1.5/5 (same/-.4)

Women 18-49 Viewers

1. Y&R 1,115,000 (+30,000/-76,000)

2. GH 939,000 (+48,000/same)

3. B&B 871,000 (+99,000/-86,000)

4. DAYS 830,000 (+30,000/-54,000)

5. OLTL 807,000 (+18,000/-58,000)

6. AMC 766,000 (-4,000/+46,000)

7. ATWT 737,000 (+84,000/-83,000)

8. GL 570,000 (+18,000/-159,000)

Women 18-49 Rating

1. Y&R 1.7/11 (+.1/-.1)

2. GH 1.4/8 (+.1/same)

3. B&B 1.3/8 (+.1/-.2)

3. DAYS 1.3/7 (+.1/same)

5. AMC 1.2/7 (same/+.1)

5. OLTL 1.2/7 (same/-.1)

7. ATWT 1.1/7 (+.1/-.1)

8. GL 0.9/5 (+.1/-.2)

Girls 12-17 Viewers

1. OLTL 34,000 (-13,000/+8,000)

2. DAYS 29,000 (-28,000/+15,000)

3. AMC 24,000 (-4,000/+13,000)

4. GH 23,000 (-21,000/-9,000)

5. Y&R 20,000 (-43,000/-37,000)

6. ATWT 13,000 (-44,000/-21,000)

7. B&B 10,000 (-53,000/-20,000)

8. GL 6,000 (-43,000/-34,000)

Women 18-34 Rating

1. Y&R 1.1/7 (+.1/+.3)

1. DAYS 1.1/6 (+.1/same)

1. GH 1.1/6 (+.1/+.2)

4. ATWT 0.9/5 (+.3/+.2)

4. AMC 0.9/5 (+.1/+.2)

4. B&B 0.9/5 (+.2/+.2)

7. OLTL 0.8/5 (same/+.1)

8. GL 0.6/3 (+.1/same)

Men 18+ Viewers

1. Y&R 1,253,000 (-40,000/-252,000)

2. B&B 749,000 (-167,000/-235,000)

3. DAYS 634,000 (+59,000/+37,000)

4. ATWT 543,000 (-94,000/-147,000)

5. AMC 497,000 (-75,000/-141,000)

6. GH 494,000 (-41,000/-124,000)

7. OLTL 447,000 (-25,000/-134,000)

8. GL 403,000 (-112,000/-141,000)

--------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 2.1/2,714,000

Tuesday: 2.0/2,696,000

Wednesday: 1.9/2,494,000

Thursday: 1.9/2,393,000

Friday: 1.8/2,409,000

ATWT

Monday: 2.0/2,756,000

Tuesday: 2.0/2,711,000

Wednesday: 2.1/2,787,000

Thursday: 2.0/2,684,000

Friday: 2.0/2,533,000

B&B

Monday: 2.6/3,593,000

Tuesday: 2.6/3,563,000

Wednesday: 2.6/3,523,000

Thursday: 2.6/3,602,000

Friday: 2.8/3,704,000

DAYS

Monday: 2.0/2,730,000

Tuesday: 2.1/2,806,000

Wednesday: 1.9/2,630,000

Thursday: 1.9/2,633,000

Friday: 2.1/2,880,000

GH

Monday: 2.3/3,035,000

Tuesday: 2.3/3,124,000

Wednesday: 2.2/2,756,000

Thursday: 2.0/2,584,000

Friday: 2.2/2,768,000

GL

Monday: 1.5/2,147,000

Tuesday: 1.5/2,091,000

Wednesday: 1.4/1,997,000

Thursday: 1.4/1,839,000

Friday: 1.5/2,024,000

OLTL

Monday: 2.0/2,602,000

Tuesday: 2.0/2,719,000

Wednesday: 2.0/2,620,000

Thursday: 1.9/2,463,000

Friday: 2.0/2,687,000

Y&R

Monday: 3.5/4,889,000

Tuesday: 3.8/5,227,000

Wednesday: 3.5/4,874,000

Thursday: 3.6/5,080,000

Friday: 3.7/5,010,000

----------------------

For the SEASON September 22, 2008 through December 7, 2008

HH

1. Y&R 3.6

2. B&B 2.6

3. GH 2.3

4. DAYS 2.1

4. OLTL 2.1

6. ATWT 2.0

6. AMC 2.0

8. GL 1.5

Women 18-49 Rating

1. Y&R 1.7

2. GH 1.5

3. DAYS 1.4

4. OLTL 1.3

5. B&B 1.2

5. AMC 1.2

7. ATWT 1.1

8. GL 0.9

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B&B has been so driven and emotional this week so I'm expecting a well deserved 2.8 or higher for the week of December 8-12. B&B continues to deliver at times the best writing and acting possible although OLTL has been the soap of the year hands down.

The red-headed stepchild has emerged out of AMC and GH's shadow and that's good for ABC b/c they need a strong middleman.

Believe when I say this, but if OLTL keeps up their good writing they'll be hitting a 2.4 or 2.5 on average at some point next year unless DTV has a huge effect on the soaps.

I'm enjoying DOOL on most days so it should be able to stabilize some.

GL is getting better, but the damn production format is hurting them big time just like AMC since 2006. If GL had the old format they would be getting ATWT type ratings.

I see the week of December 1-5, 2008 as a pretty big weak b/c the soaps need to be writing sweeps style year round now as they need to learn how to keep their audience in these weaker months like December.

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I am enjoing The Young and the Restless too much for the first time in years, i am hooked on Kay/Marge s/l and Ashley's return. Watching on a daily basis now.

All My Children is good fun, GH too, I watch these two when i have some extra time on my hands, not always. Wish i could have SoapNet

I am VERY dissapointed with ATWT (my fav. soap for the past 2 years), Martha (old Lily) is unreplaceable. I hardly watch now, too bad. Also the new replacements (Craig and the other guy, don't do it for me.

I haven't watched GL in more than a year, that soap is very depressing to me. I am not coming back.

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It is just gonna suck. I can feel it. I have not seen OLTL hold a gain like they have for the last 3 weeks. So I am just waiting for the drop back to the 1.9 or 2.0

I will be livid if OLTL falls as low as 1.9.

I am figuring AMC will get the 1.9 and OLTL will get the 2.0.

Or watch it will be one of those idiotic weeks where there is a 4 way tie.

Blah.

Y&R and OLTL are the only shows I am really pulling for at this point.

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I hope God makes it happen. LOL!

You're right about about quality not equaling ratings, but I feel the best ingredient to succeed in that area is to have consistently good writing. Sometimes it takes over a year for people to pick on good writing. As long as OLTL continues their great quality their going to see it in their ratings big time. OLTL has already shown growth off their shows year to year in the ratings so they have something to go with.

The big thing we all need to start looking at since its right around the corner two months from now is the DTV switch. About 5-10% of the country is still not ready for the switch so that's going to hurt soaps very hard as my guess is that's about at least close to a million viewers for each soap.

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In Canada we don't have to worry about that b/c that's an American law that forced people using attenas to switch over to digital as the networks are switching their signals from analog to digital. They have until February 17, 2009 to get a digital converter box, which replaces the attenas or they can use cable/satellite boxes or they will be receiving any channels or TV at all past that date.

I live in Canada myself, but the studio I go to receives American channels so I watch the soaps on CBS, ABC, and NBC or SoapNet instead of CTV, CBC, Global or other Canadian networks.

If those people don't get converters in time for February then soaps are going to be affected b/c a large amount of those viewers that don't have cable watch soaps during the day so its pretty scary right now once February rolls around.

For those of you that don't know, February sweeps has been moved to March b/c of the switch to DTV.

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