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June 16-20, 2008


Toups

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MONDAY, JUNE 16

1.(1) Y&R: Monday: 3.4/4,674,000 (+294,000)

2.(2) B&B: Monday: 2.7/3,599,000 (+157,000)

3.(3) GH: Monday: 2.2/2,909,000 (+95,000)

4.(4) OLTL: Monday: 2.2/2,736,000 (-6,000)

5.(5) AMC: Monday: 2.0/2,603,000 (+89,000)

6.(6) ATWT: Monday: 1.9/2,506,000 (+225,000)

7.(7) GL: Monday: 1.6/2,176,000 (+2,000)

8.(8) DAYS: Monday: 1.5/2,077,000 (-20,000) [DNC]

TUESDAY, JUNE 17

1.(1) Y&R: Tuesday: 3.3/4,777,000 (+103,000)

2.(2) B&B: Tuesday: 2.4/3,410,000 (-189,000)

3.(3) GH: Tuesday: 2.2/2,959,000 (+50,000)

4.(5) AMC: Tuesday: 2.0/2,668,000 (+65,000)

5.(4) OLTL: Tuesday: 2.0/2,658,000 (-78,000)

6.(8) DAYS: Tuesday: 2.0/2,547,000 (+470,000)

7.(6) ATWT: Tuesday: 1.8/2,400,000 (-106,000)

8.(7) GL: Tuesday: 1.6/2,225,000 (+49,000)

WEDNESDAY, JUNE 18

1.(1) Y&R: Wednesday: 3.5/4,920,000 (+143,000)

2.(2) B&B: Wednesday: 2.5/3,860,000 (+450,000)

3.(7) ATWT: Wednesday: 1.9/2,904,000 (+504,000)

4.(3) GH: Wednesday: 2.2/2,853,000 (-106,000)

5.(5) OLTL: Wednesday: 2.1/2,677,000 (+19,000)

6.(4) AMC: Wednesday: 2.0/2,661,000 (-7,000)

7.(6) DAYS: Wednesday: 1.9/2,605,000 (+58,000)

8.(8) GL: Wednesday: 1.6/2,397,000 (+172,000)

THURSDAY, JUNE 19

1.(1) Y&R: Thursday: 3.4/5,006,000 (+86,000)

2.(2) B&B: Thursday: 2.5/3,751,000 (-109,000)

3.(3) ATWT: Thursday: 1.9/2,894,000 (-10,000)

4.(5) OLTL: Thursday: 2.0/2,679,000 (+2,000)

5.(4) GH: Thursday: 2.0/2,634,000 (-219,000)

6.(8) GL: Thursday: 1.6/2,534,000 (+137,000)

7.(7) DAYS: Thursday: 1.8/2,477,000 (-128,000)

8.(6) AMC: Thursday: 1.8/2,419,000 (-242,000)

FRIDAY, JUNE 20

1.(1) Y&R: Friday: 3.5/4,876,000 (-130,000)

2.(2) B&B: Friday: 2.5/3,492,000 (-259,000)

3.(5) GH: Friday: 2.1/2,676,000 (+42,000)

4.(3) ATWT: Friday: 1.8/2,548,000 (-346,000)

5.(7) DAYS: Friday: 1.9/2,507,000 (+30,000)

6.(4) OLTL: Friday: 2.0/2,485,000 (-194,000)

7.(8) AMC: Friday: 1.9/2,412,000 (-7,000)

8.(6) GL: Friday: 1.5/2,109,000 (-425,000)

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I agree. It will be the whole ABC Daytime Division at once.

But here's where we diverge. I think P&G will also get out of the business in one big swoop (mostly really a whimper when we look back at how they defined the genre for decades) and GL and ATWT will go at the same time. I only hope ATWT isn't subjected to the same indignities as GL.

I suspect Y&R and B&B will be the last of the old soaps.

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B&B's safety net is that it does so well internationally, it can lower it's licensing fee to CBS (if necessary) and still make lots of money. However, I still see the ABC soaps lingering the longest, even if it's only for a year or two once the other shows have all gone. It'll be interesting to see what happens....arguably more interesting than what's transpired on most of the shows themselves lately, lol.

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What a bitchy thing to say, not including OLTL that's trying so hard right now. :P:D

I've often wondered if B&B, because of its international reputation (and revenues) could survive as a syndicated show.

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Men 18+ Viewers

1. Y&R 1,138,000 (-2,000/-136,000)

2. B&B 739,000 (-20,000/-118,000)

3. ATWT 572,000 (+62,000/-62,000)

4. DAYS 524,000 (+49,000/+46,000)

5. GH 474,000 (+16,000/-86,000)

6. AMC 464,000 (+71,000/-111,000)

7. OLTL 422,000 (+7,000/-141,000)

8. GL 506,000 (+33,000/-57,000)

Shouldn't GL be number 5 in this category?

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I think we will start seeing them fall off when networks figure out how to replace them. Soaps do seem to still make money, although not near what they once did. The Today show experiment doesn't seem to be working that well IMO. It really seems a lot like Regis with the name Today.

Once that happens, they will all start falling off all at once. I still think they will come up with some form of daily programming that tinkers with the soap model.

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I think you are mostly right. Remember when we soap viewers were threatened with something like "Big Brother" as our alternative? That was years ago and it still hasn't happenned.

They haven't found the cheaper, more profitable formula yet.

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