From: http://home.businesswire.com/portal/site/g...amp;newsLang=en

August 06, 2007 10:07 AM Eastern Daylight Time

``Who’s the Boss?'' Launch Boosts ION Television Ratings

Women and Adults Ages 25-54 Increase 41% and 33%

WEST PALM BEACH, Fla.--(BUSINESS WIRE)--Primetime airings of “Who’s The Boss?” have delivered significant ratings increases among key adult demographics on ION Television, the network announced today. In the first two weeks following the popular program’s July 9 debut, viewership in its 9-10 PM timeslot season-to-date increased 41 percent in women 25-54, and 33 percent in adults 25-54.

During the weeks of July 9 and 16, “Who’s The Boss?” delivered 175,000 household impressions for women 25-54, and 259,000 impressions for adults 25-54, the highest weekly impressions performance in the 9-10 PM hour season-to-date.

“’Who’s The Boss?’ fits seamlessly into our lighthearted weekday sitcom line-up and struck an instant chord with our audience,” said Brandon Burgess, CEO, ION Media Networks. “Following our recent launch of family movie weekends in partnership with RHI Entertainment, ION Television provides an attractive platform for consumers and advertisers interested in quality family entertainment.”

Benefiting from a solid “Who’s the Boss?” lead-in, “Wonder Years” enjoyed a six percent ratings increase in households and women 25-54 in its 10-11 PM timeslot during the weeks of July 9 and 16, representing a season-to-date increase of 22 percent.

ION Television’s primetime weekday evening rating increases follow the recent launch of ION’s new weekend programming partnership with RHI Entertainment, whereby RHI serves as ION’s exclusive television programming supplier on Friday, Saturday and Sunday nights. Since the start of the RHI and ION partnership, which began the weekend of June 29th with the digitally re-mastered, Emmy® award-winning miniseries “Lonesome Dove,” Saturday night household impressions on ION Television have experienced a 55 percent increase over season-to-date figures.

About ION Media Networks

ION Media Networks, Inc. (AMEX:ION) owns and operates the nation's largest broadcast television station group and ION Television, reaching over 93 million U.S. television households via its nationwide broadcast television, cable and satellite distribution systems. ION Television currently features popular TV series and movies from the award-winning libraries of Warner Bros., Sony Pictures Television and CBS Television, among others. ION Media has also partnered with RHI Entertainment, which owns over 4,000 hours of acclaimed television content, to provide weekend primetime programming consisting of exclusive original programming as well as quality library titles. Utilizing its digital multicasting capability, the company has launched several digital TV brands, including qubo, a television and multimedia network for children formed in partnership with several leading media and entertainment companies, and ION Life, a television and multimedia network dedicated to health and wellness for consumers and families. For more information, visit www.ionmedia.tv.

From: http://www.multichannel.com/article/CA6465881.html

Who's The Boss? Boots ION Television's Ratings

Series Acquisition Also Helps Lead-In The Wonder Years

By Linda Moss -- Multichannel News, 8/6/2007 1:09:00 PM

Primetime airings of Who’s the Boss? delivered ratings increases among key adult demographics on ION Television, according to the network.

In the first two weeks following the program’s July 9 debut, viewership in its 9 p.m. time slot season-to-date increased 41% in women 25-54 and 33% in adults 25-54.

During the weeks of July 9 and 16, Who’s the Boss? delivered 175,000 household impressions for women 25-54 and 259,000 for adults 25-54, the highest weekly impressions performance in the 9 p.m. slot season-to-date.

Benefiting from a solid Who’s the Boss? lead-in, The Wonder Years enjoyed a 6% ratings increase in households and women 25-54 in its 10 p.m. time slot during the weeks of July 9 and 16, representing a season-to-date increase of 22%.

ION’s primetime weekday-evening rating increases follow the recent launch of ION’s new weekend programming partnership with RHI Entertainment, whereby RHI serves as ION’s exclusive television programming supplier on Friday, Saturday and Sunday nights.

Too bad only Season 1 of Who's The Boss? has been released.

I flove this show. OMG. I hated how it ended though. I mean I got the who final scene with Tony and Angela, but dang. Great to see people are still crazy about it.

Love this show. Very happy to see it's doing well on Ion. It did terrible on Nick@Nite a year or two ago and was yanked almost instantly. Same thing happened to Designing Women (which is also now on Ion).

I've loved this show ever since I was a kid. I still remember the days when it came on back-to-back on TBS every weeknight. So glad to see it doing well. I have a pretty good feeling this means they'll air the entire run (unlike what happened with Alice).

I'm not too crazy about Who's the Boss?. I liked it when ION ran Green Acres for an hour every weeknight. They dropped it though earlier this year. I wish they would bring it back. I love that show.

For anyone who caught the 9:30 episode that aired on Tuesday, did anyone notice the OLTL reference that was made?

I found that scene a bit more amusing now that I know what it really means

Edited August 15, 200718 yr by GuidingAnotherWorld

For anyone who caught the 9:30 episode that aired on Tuesday, did anyone notice the OLTL reference that was made?

I found that scene a bit more amusing now that I know what it really means

No, I didn't see it? What was the OLTL reference?

After their regular babysitter couldn't make it, Tony talked Angela into letting Samantha babysit Jonathan while they went to a PTA meeting. Angela was being real overdramatic with Jonathan before leaving and Tony says "come on, what is this, One Life To Live???" and Angela gave him this annoyed look.

(the inside joke being that Judith Light was on OLTL from 1977-83)

Edited August 15, 200718 yr by GuidingAnotherWorld

After their regular babysitter couldn't make it, Tony talked Angela into letting Samantha babysit Jonathan while they went to a PTA meeting. Angela was being real overdramatic with Jonathan before leaving and Tony says "come on, what is this, One Life To Live???" and Angela gave him this annoyed look.

(the inside joke being that Judith Light was on OLTL from 1977-83)

I get the inside joke. Light played Karen Wolek on OLTL and had the famous breakdown on the witness stadnd. However, I never knew they referenced OLTL on the show.