Jump to content

Cavemen from Geico Commercials get TV Pilot


Recommended Posts

  • Members

ABC Develop Geico Ad Cavemen Into TV Project

A.J. Frutkin

MARCH 02, 2007 -

As network comedy continues to suffer through an extended down-cycle, it's no surprise that the commercials running in those sitcoms often are funnier than the shows themselves. What is surprising is that ABC is now looking to those ads--specifically, the Geico cavemen ads--for inspiration.

The network is developing a half-hour comedy project based on the Geico ads. Produced by ABC TV Studio, the project revolves around three thirtysomething "cavemen" who battle bigotry in modern-day Atlanta.

The pilot was written by Joe Lawson, the copywriter who came up with the cavemen ads at the Richmond, Va.-based Martin Agency.

Ooooookay... :blink:

Link to comment
Share on other sites

  • Replies 40
  • Created
  • Last Reply
  • Members

On the surface, I agree. But has this EVER been done before? I brings up so many questions, such as: will the Geico ads featuring cavemen still run? And won't other advertisers get jealous and turn the pressure on ABC to center scripted programming around their ad icons?! I just get a really bad feeling about the wars that could begin between advertisers and the network.

Link to comment
Share on other sites


This topic is now archived and is closed to further replies.

  • Recently Browsing   0 members

    • No registered users viewing this page.

  • Create New...

Important Information

By using this site, you agree to our Terms of Use and Privacy Policy