Jump to content

PSNS: New Online Deal: Cyworld & NBC's Alliance


Recommended Posts

  • Members

Passions' ratings are bad, but these online ventures reap a lot of revenue and appeal especially to the 12-34 demographic. I think it's the real reason Passions has been renewed and probably will be next year.

CYWORLD USA AND NBC GIVE "PASSIONS" FANS A NEW WAY TO EXPERIENCE THEIR FAVORITE DAYTIME DRAMA

Published: December 20, 2006

Partnership Results in Exclusive Collection of Digital Items Inspired by the Popular Daytime Drama and Character Fancy Crane

BURBANK, CA and SAN FRANCISCO, CA - December 20, 2006) - Today, Cyworld USA, a leading social networking platform, and NBC announced the companies are entering into a unique online marketing and advertising partnership to reach their shared audience of young, tech-savvy females. The main component of the campaign will be the integration of a Cyworld.com personal "profile" page, also known as a Minihome, which will launch December 22 on the "Passions" website on NBC-dot-com (www.nbc.com/passions) and on Cyworld (www.cyworld.com). The partnership will also involve exclusive digital items developed by Cyworld and NBC representing the "Passions" theme and characters, available for members to purchase with Cyworld's "Acorn" currency in addition to a Fancy Club for Cyworld members to join. The revenue from this will be shared between NBC Universal and Cyworld.

As the #2 daytime drama among females 12-17, trailing only NBC's "Days of our Lives," the alliance with "Passions" enables Cyworld to reach an audience that aligns with its target demographic of young consumers who seek creative avenues for self-expression, and spend time online and using technology. "Passions" already has a proven history of pursuing innovative channels to reach viewers and fans, including its unique online campaigns Passions Vendetta, Red and Tabloid Truth, and the launch of its show inspired clothing line Crane Couture. The alliance with Cyworld will be the first time "Passions" and NBC Daytime has worked with a social network to attract current and potential viewers.

"This is an exciting partnership for Cyworld USA as we enter the entertainment realm and expand our digital item collection to offer members more choice for personalization and self-expression," said Cyworld USA Vice President of Marketing and Sales, Michael Streefland. "NBC is at the convergence of entertainment and technology, and given our common goal of innovation, together we can uniquely grow both brands and consumer engagement."

"'Passions' fans are devoted, tech-savvy consumers who crave unique ways to interact with their favorite characters," said Annamarie Kostura, Vice President, NBC Daytime. "Cyworld is a great partnership and unique way to continue NBC Daytime's push into the digital arena."

Passions Fans and Cyworld Members Connect Online

As part of the alliance, NBC Universal is creating a special section on the "Passions" site with a feature page that will profile the show's popular character Fancy Crane, portrayed by Emily Harper, who has her finger on the pulse of the latest trends and fashion. The page, called "Fancy's Room" will contain personal information about Fancy, similar to an interactive diary, and will feature:

A "Minihome" that showcases the look & feel of a personal Cyworld-dot-com personal profile page, complete with information provided by Fancy, including pictures, journal entries and sketches

A Fancy Crane Sweepstakes, where fans can sign up to win prizes, such as an album signed by Fancy or clothes from Fancy Crane's fashion label, Crane Couture, launched exclusively online at www.cranecouture.com. Each consumer that signs up will receive 50 "Acorns" to use for exploring the Cyworld-dot-com site and Shop filled with thousands of personalized digital items

Fancy's Phone featuring text messaging, camera phone photos, and messages from Fancy's friends

Fancy's Laptop with instant messages, photos and more of Fancy's life from her Cyworld Minihome

With seven years experience and more than 20 million members worldwide, Cyworld is a global leader in social networking with localized versions in China, Korea, Japan, Taiwan and now the U.S. Different from other social networking sites in the market, the site's innovative look, charm and engaging communication tools appeal to a youth culture ranging in age between 16-24-years-old who seek an authentic, safe destination for interaction and creative expression. Cyworld USA offers a free homepage where people can enjoy all the benefits of the service including picture editing, hosting and sharing, a sketchbook and more. To create a truly individual, self-expressive homepage, members can access thousands of digital items available for purchase.

About Cyworld

Cyworld is the premier online social networking platform for enhancing existing relationships with friends and family. Cyworld's innovative look, charm and engaging communication tools appeal to a youth culture looking for an authentic, safe destination for interaction and creative expression. Originally launched in 1999 in South Korea to great success, Cyworld is a world leader with recent launches in China, Japan and Taiwan and the U.S. Cyworld is owned by SK Communications, a subsidiary of SK Telecom, which is the number one provider of mobile telecommunications in Asia.

About Passions

"Passions" is the creation of celebrated daytime drama scribe James E. Reilly, who is considered by many industry insiders to be one of the most innovative and prolific writers of his time (TV Guide named him one of Television's Most Valuable Players, February 2001). "Passions" is produced by NBC Universal Television Studios in association with Outpost Farm Productions, Inc. and is taped in Studio City, CA. Lisa de Cazotte is the executive producer.

http://nbcumv.com/entertainment/release_de...dusaandnbc.html

Link to comment
Share on other sites

  • Replies 19
  • Created
  • Last Reply
  • Members

How much tension do you think this is causing on the set? NBC clearly is saying that Fancy/Emily Harper is the new co-leading lady alongside Theresa/Lindsay Hartley. Fancy/Emily has been on the show for only 1.5 years.

I wonder how McKenzie Westmore feels? She was the co-leading lady for so long and then leaves on maternity leave and VOILA - replaced by another character and actress. I know McKenzie has said she really likes playing the new side to her character, but I wonder if she's a bit upset that her importance on the show has decreased. Kay/Heidi Mueller has more screentime and headlines her side of the story.

Maybe there's no tension, but I would not be surprised if there is

Link to comment
Share on other sites

  • Members

I don't think there is any tension.

MW seems to love her material and she is one of the nicest people from what I hear. When she returned, I remember her saying she liked the Luis/Fancy pairing because it was fresh and something new to the story.

Although who knows. We don't get many interviews with them and we aren't on set but I think everything is fine. I often wonder if GG and MW have some tension between them. I remember a interview a few years back where they both admitted there were times when they had a nasty fight or said something wrong. They haven't had love scene in years and have not even had a kissing scene that I can remember (fantasy or otherwise) since MW came back. GG has been really high on the Lucy pairing and Harper so I guess there could be some tension there come to think of it. I guess there could be tension with all three of them but that's all speculation.

I love Emily but she will never beat the divine Lindsey Hartley in my book :lol:

Link to comment
Share on other sites

  • Members

Preach it Pheonix!

Passions is destined to keep their stronghold on 12-17, 18-24 and 18-34 demos :rolleyes:

All three of their leading ladies are in their 20's

Lindsay Hartley (28), Emily Harper (28) and Heidi Mueller (25)

OMG I just looked up MacKenzie Westmore's age and she and Silvana Arias (Paloma) are the same age (29) WOW!

Of course PSNS will not get any acting nods, but do you guys think Hartley and Harper will pre-nom for Lead or Supporting?

Link to comment
Share on other sites

  • Members

While she has been liking her new type of role and thinks Luis and Fancy is 'interesting', McKenzie has continued to be a steadfast Shuis supporter and has stated she does not like the romantic shift. It's why I mentioned tension; it's subtle in interviews, imo, so I imagine this latest development might annoy her.

Q&A

Soaps.com - late September 2006

Soaps.com

SOW - October 2006

FYI, there has been a fantasy kiss between Sheridan and Luis, but it happened as Sheridan's fantasy in Tabloid Truth:

http://www.nbc.com/Passions/tabloidtruth/c...chapter13.shtml

Link to comment
Share on other sites

  • Members

Heidi's 24; yes, McKenzie is only 29 years old and a little younger than Silvana.

It surprises me that Lindsay does not automatically get the Lead pre-nom every year. I think she got it last year, but she missed it a few years in a row. I think Brook Kerr and McKenzie got it over her a few times. This year, the only two Lead actresses with somewhat meaty scenes have been Hartley and Harper, so maybe they will be chosen by their cast members. Hopefully, they get REAL DECENT material to work with next year so at least they have a real possibility of being selected by the 'big boys.'

Link to comment
Share on other sites

Archived

This topic is now archived and is closed to further replies.

  • Recently Browsing   0 members

    • No registered users viewing this page.



  • Recent Posts

    • I think they’re desperately trying to cover his awful tattoos. But anyway them being unable to style short kings properly has been a major pet peeve of mine for a while now.  I honestly don’t understand what some people expect from actors to even begin considering them for recognition. Let’s be real—awards mostly mean that an actor is respected by their peers and has some level of cultural relevance. Actual judgment on the acting itself? That’s often secondary—highly subjective and shaped by the times. I completely agree on both points. If you’re an actor or a dancer you shouldn’t get any tattoos (sorry not sorry). Tomas’ tattoos are ugly too. And regarding the couples- you’re completely right. These writers are unable to write romance.   Further comments: - Kat cannot be this dumb to keep tampering with evidence over and over again. And I’m officially not a fan of the actress—every time she’s in a scene with Leslie, she doesn’t seem intimidated at all. She plays it like comic relief, which is just too much, especially when paired with Leslie’s histrionics and over-the-top antics. Leslie is older, dangerous, and has literally been portrayed as homicidal—Kat should be at least a little scared. • I also didn’t like Kat playing damsel in distress with the hotel manager. It gave off the same weird energy as Dani with the cop. I would’ve much preferred the version Paul Raven suggested, with her sneaking in through housekeeping. • And yes, Dani again accused Hayley of faking the pregnancy—this time even specifying she might be using a pillow under her shirt. (No fake miscarriage being mentioned) I stand by my take: this is ridiculous writing. No one in the real world—except us, the chronically online soap watchers—would even think of such a conspiracy theory. Haley is no Beyoncé. • What in the world was Chelsea wearing in her hair the other day? And this whole thing with Madison is beyond cringe. Chelsea’s coming off as needy and toxic—basically like every other Dupree. • I’m glad the casino storyline is moving forward, but it’s still boring as hell. Honestly, I’d be so here for a plot twist where Vanessa and Doug take Joey out. • The direction and editing lately have been rough. Abrupt cuts, weird pacing… something just feels off overall. There’s a strange uneasiness to how it’s all coming together. • And finally: Tomas is too much of a saint. Where are the messy sluts when you need them? (Vanessa doesn’t count.)
    • I was watching some August 1987 episodes and they brought back so many memories. I had some thoughts: Lisa and Jamie were so dull. Lisa was such a nothing character. It boggles my mind that so much story was centered around her in such a short amount of time. Joanna Going is a talented actress, but the material was just not there.  It was so good to see Wallingford and Mitch again. I know there was talk about Felicia a while back, but these episodes reminded me how integral Felicia was for the show.  Sally Spencer was done so dirty. She is turning in superb performances in an icky storyline. I wish she had stuck around longer. She has chemistry with everyone. The McKinnons should have lasted longer. Spencer had some strong stuff with Stephen Schnetzer and Mary Alexander. AW waster such a talented actress by getting rid of her. Justice for Cheryl too. I also missed Ed Fry when he left. Sandra Ferguson was a star from the moment she came on. She was charismatic and just popped. She had immediate chemistry with RKK and blended in well with Wyndham and Watson. I'd forgotten about the teenage Matthew.  I have no memory of Peggy Lazarus. She must not have lasted long. Was the original plan for John that he was going to turn out to be the twins' real father?      
    • If the new and improved copies that @rsclassicfanforever has uploaded can be manually moved into the "by month, by year" folders, that would be awesome. I personally don't think it's necessary to keep the older versions (which either have Dutch subtitles hard coded on them, or are lesser in picture quality). That's a lot of valuable drive space that could be cleared. Just my view but can appreciate others may feel differently. The structure had been by month by year previously, so I think it would be easier to conform to that, where so much prior work to get it to that format has already been done. Hopefully you can "drag and drop" so the new copies are in the right month/year? Re Clips, I never look at them now we pretty much have the episodes in full. Appreciate others may use, however. Thanks for all your hard work here @BoldRestless!
    • Oh yes defintely, Josh Griffith repeats and repeats the same storylines.
    • Isnt’t this storyline similar to the Cameron Kirsten situation though? Sharon thought she killed him. He ended up being alive and Sharon was being tormented with thinking she was seeing his face everywhere and that’s how we got that iconic scene with her and Nikki in the sewers.   I understand in Mariah’s case this is different circumstances but it does seem like a play on that whole thing. Maybe I’m wrong. I just wish if they were going to make any character follow in Sharon’s foot steps it would be Faith. Mariah wasn’t even raised by her, and her personality is different. I would expect her to take a different path. I understand I could be completely jumping ahead because the storyline hasn’t even played out yet but we’ll see. 
    • Thanks again @Paul Raven Monica was completely without redeeming qualities at this point. I always found the whole Monica = Carly narrative regressive, as I don't think shows comparing characters so heavily is ever a great idea, but she's actually worse than Carly was. Was it the Pollocks who had Leslie have a miscarriage?  Giving her a child, especially by rape, was not a good idea, but a part of me wishes they'd committed to it just to see what story it might have had in later years.
    • @janea4old Your detailed explanation and delving into the psychology and motivations is no doubt the opposite of what we will see onscreeen. As @ranger1rg stated we will get a few scenes and some sketchy explanations. Like the adoption of Aria, most of it will take place off screen.
    • I'm suddenly fearful that DAYS is going to pull a Flowers-for-Algernon stunt and Bo's progress will be reversed.  While @te. is stuck on Abe's tiny bedroom, I can't stop thinking of the size of Bo's huge hospital room.
    • Okay, why are Paulina and Abe sleeping like that?!  I'd take a screen grab if I wasn't lazy, but come on.
×
×
  • Create New...

Important Information

By using this site, you agree to our Terms of Use and Privacy Policy