I think it's a combination of things. They are risk averse. And the thinking that what worked in the heyday should still work now. So instead of Billy Flynn and Roger Howarth being new characters, they are recasts so the same stories can be told again. They can point to the Rosales and Fen/Anna etc and say 'that didn't work, viewers want to see the vets' when that type of thinking can sabotage new characters from the get go. They are so desperate to continue Newman v Abbott that they'll do dumb stuff like retcon Claire and get her involved with Kyle just to keep that rivalry alive , as the did with Billy/Victora and Noah/Allie. And then there is the financial side-the salaries for Victor, Nikki, Jack, Nick, Victoria, Phyllis and Sharon, although reduced over the years, would still take a good chunk of the budget, so they want to get their money's worth. And the ratings are stable so why bother shaking things up? On the positive side, they seem to have more extras at Society and GCAC and more movement in those scenes so those establishments seem more active, rather than the empty tomb like spaces previously.
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Paul Raven · 5 minutes ago 5 min
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