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ARTICLE: ‘The Bold And the Beautiful’ Displays Week-To-Week & Year-Over-Year Growth Among Key Demos – RATINGS


Errol

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It's overlooked that Bold can still see spikes with younger viewers because they have long-running young characters. Steffy, Hope & Liam (granted, he's been sidelined for 18 months or so) have been power players on the show for 15-ish years, and they are all 40 or younger. Looking at Y&R and GH's end of year episode counts, you get a bunch of 50+ characters in the top 5 with rando under 40s fluctuating year to year. 

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The sad thing about GH is that I don't think the story ideas are bad but they drag EVERYTHING out so long that you just don't care. Like right now, why haven't they pulled the trigger on the Gio reveal yet? It makes no sense. They just go on and on in a circle with no movement for any of the stories. 

It cracks me up when people talk about how 2 month old BTG is moving too slow. If you wanna see slow, go to GH where it takes a year to see significant progress in any given story.

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As Toups prepares his post, I'll just say what is freaking me out.

GH did a 0.11 in Women 18-49 and a 0.23 in Women 25-54 on Friday, April 25, marking a series low in the former category. This is without the show having any noted preemptions or interruptions, and not being a repeat! 

For context, this is how the show performed during the week of September 30-October 4, 2024, which was impacted by MLB coverage on ABC:

 

 Mon

 

 0.19

 0.32

 60

 Thu

 

 0.14

 0.22

 60

 Fri

 

 0.17

 0.22

 60

 Summary:

 

0.16

0.25

180

 

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