ARTICLE: Despite NCAA Preemptions, CBS Soaps See Growth Week-To-Week & Year-To-Year Among Key Demos & Total Viewers

[Errol]

Although only three original episodes aired during the week of March 17-21, 2025, due to CBS’ annual coverage of the NCAA Men’s Basketball Tournament on Thursday, March 20 and Friday, March 21, the network’s scripted lineup consisting of “The Young and the Restless,” “The Bold and the Beautiful” and “Beyond the Gates” were up week-to-week and compared to the same week last year among Women 18-49, Women 25-54, and for the most part, Households and Total Viewers.

For the week, “The Young and the Restless” (3.058 million) grew +0.02 week-to-week among Women 18-49 (0.31 rating vs. 0.29 rating) and +0.04 among Women 25-54 (0.52 rating vs. 0.48 rating).

Compared to the same week last year, daytime’s most watched and highest rated drama series was up +0.05 among Women 18-49 (0.31 rating vs. 0.26 rating) and up +0.09 among Women 25-54 (0.52 rating vs. 0.43 rating), with the show tying for its second best performance of the season in both demographics.

“The Bold and the Beautiful” (2.601 million) also saw big gains compared to its week ago perforamnce, up an even better +0.03 among Women 18-49 (0.28 rating vs. 0.25 rating) and +0.08 among Women 25-54 (0.47 rating vs. 0.39 rating) with the soap tying for its second best performance of the season among Women 18-49 (0.28 rating), and tying its best performance of the season among Women 25-54 (0.47 rating). The soap was also up year-to-year, gaining +0.06 among Women 18-49 (0.28 rating vs. 0.22 rating) and up +0.09 among Women 25-54 (0.47 rating vs. 0.38 rating).

Keeping the momentum going, in its fourth week on the air, “Beyond the Gates” (1.685 million) was up +0.02 week-to-week among Women 18-49 (0.22 rating vs. 0.20 rating) and +0.03 among Women 25-54 (0.36 rating vs 0.33 rating), and continues to top time slot competitor “General Hospital” (1.925 million) in both demographics.

The new show’s viewership advantage over year ago time slot holder “The Talk” (1.230 million) was up +455,000, and its demo gains were +0.06 among Women 18-49 (0.22 rating vs. 0.16 rating) and +0.10 among Women 25-54 (0.36 rating vs. 0.26 rating).

“General Hospital” was up week-to-week among Women 18-49 (0.21 rating vs. 0.20 rating), but was flat among Women 25-54 (0.31 rating). Compared to the same week last year, the series was up +0.01 (0.21 rating vs. 0.20 rating) but was down -0.06 among Women 25-54 (0.31 rating vs. 0.37 rating).

The second half hours of both “The Price is Right” (4.190 million) and “Let’s Make  Deal” (2.274 million) saw week-to-week and year-to-year declines among both Women 18-49 and Women 25-54, with the former being impacted by reruns on Thursday, March 20 and Friday, March 21, which were factored into the show’s weekly average.

“GMA3: What You Need to Know” (1.364 million) and “NBC News Daily” (1.083 million) hit or tied their season low among Women 18-49 and Women 25-54, with both shows continuing to remain at the bottom in the key demos, with a rapidly declining “TODAY with Jenna & Friends” (1.229 million) joining them among Households and Total Viewers.

“TODAY with Hoda & Jenna” was up or flat week-to-week and year-to-year among Women 18-49 and Women 25-54, proving the show is more of a demo hit than a viewership one.

Wrap-Up

What follows is a breakdown of how the daytime broadcast shows performed during the week of March 17-21, 2025 among Women 18-49 rating, Women 25-54 rating, Households and Total Viewers, including a look at their week-to-week and year-to-year performance.

Note*: Households and Total Viewers for the week of March 10-14, 2025 were not available at press time.

The year ago performance for “Beyond the Gates” is compared to “The Talk.” Ditto for “Today with Jenna & Friends,” which is compared to “TODAY with Hoda & Jenna.”

A closer look at how the daytime soaps performed, specifically their daily performance breakdown in the demos, will be posted shortly.

Week of March 17-21, 2025 Rankers

Women 18-49 Rating

Rank / Show / Network	This Week	Last Week	2024
1. The Price Is Right 2 (CBS)	0.37	0.39	0.38
2. TODAY 3rd Hour (NBC)	0.33	0.27	0.28
3. The Price Is Right 1 (CBS)	0.32	0.33	0.36
4. The Young and the Restless (CBS)	0.31	0.29	0.26
5. The Bold and the Beautiful (CBS)	0.28	0.25	0.22
6. The View (ABC)	0.24	0.23	0.18
7. Let’s Make a Deal 2 (CBS)	0.23	0.26	0.29
— Let’s Make a Deal 1 (CBS)	0.23	0.22	0.25
9. TODAY with Jenna & Friends (NBC)	0.23	0.21	0.22*
10. Beyond the Gates (CBS)	0.22	0.20	0.16*
11. General Hospital (ABC)	0.21	0.20	0.20
12. NBC News Daily (NBC)	0.13	0.15	0.14
— GMA3: What You Need to Know (ABC)	0.13	0.14	0.11

Source: Nielsen (Live+Same Day) – March 17-21, 2025

Women 25-54 Rating

Rank / Show / Network	This Week	Last Week	2024
1. The Price Is Right 2 (CBS)	0.57	0.57	0.54
2. The Price Is Right 1 (CBS)	0.52	0.49	0.52
— The Young and the Restless (CBS)	0.52	0.48	0.43
4. TODAY 3rd Hour (NBC)	0.47	0.42	0.44
— The Bold and the Beautiful (CBS)	0.47	0.39	0.38
6. Beyond the Gates (CBS)	0.36	0.33	0.26*
7. Let’s Make a Deal 2 (CBS)	0.35	0.37	0.42
8. TODAY with Jenna & Friends (NBC)	0.34	0.33	0.34*
9. Let’s Make a Deal 1 (CBS)	0.33	0.31	0.37
10. The View (ABC)	0.32	0.31	0.31
11. General Hospital (ABC)	0.31	0.31	0.37
12. NBC News Daily (NBC)	0.21	0.24	0.23
13. GMA3: What You Need to Know (ABC)	0.19	0.20	0.20

Source: Nielsen (Live+Same Day) – March 17-21, 2025

Households

Rank / Show / Network	This Week	Last Week	2024
1. The Price Is Right 2 (CBS)	2.6	N/A*	2.7
2. The Price Is Right 1 (CBS)	2.2	N/A*	2.3
3. The Young and the Restless (CBS)	2.0	N/A*	2.1
4. The Bold and the Beautiful (CBS)	1.7	N/A*	1.8
— The View (ABC)	1.7	1.6	1.6
6. Let’s Make a Deal 2 (CBS)	1.4	N/A*	1.5
7. Let’s Make a Deal 1 (CBS)	1.3	N/A*	1.3
8. General Hospital (ABC)	1.2	N/A*	1.3
9. TODAY 3rd Hour (NBC)	1.2	1.1	1.3
10. Beyond the Gates (CBS)	1.1	N/A*	0.8*
11. GMA3: What You Need to Know (ABC)	0.9	N/A*	0.9
12. TODAY with Jenna & Friends (NBC)	0.8	0.8	0.9*
13. NBC News Daily (NBC)	0.7	0.7	0.8

Source: Nielsen (Live+Same Day) – March 17-21, 2025

Total Viewers (In Millions)

Rank / Show / Network	This Week	Last Week	2024
1. The Price Is Right 2 (CBS)	4,190	N/A*	4,253
2. The Price Is Right 1 (CBS)	3,676	N/A*	3,710
3. The Young and the Restless (CBS)	3,058	N/A*	3,018
4. The Bold and the Beautiful (CBS)	2,601	N/A*	2,560
5. The View (ABC)	2,500	2,424	2,360
6. Let’s Make a Deal 2 (CBS)	2,274	N/A*	2,359
7. Let’s Make a Deal 1 (CBS)	2,021	N/A*	2,051
8. General Hospital (ABC)	1,925	N/A*	2,020
9. TODAY 3rd Hour (NBC)	1,859	1,791	1,934
10. Beyond the Gates (CBS)	1,685	N/A*	1,230*
11. GMA3: What You Need to Know (ABC)	1,364	1,330	1,406
12. TODAY with Jenna & Friends (NBC)	1,229	1,248	1,401*
13. NBC News Daily (NBC)	1,083	1,138	1,218

Source: Nielsen (Live+Same Day) – March 17-21, 2025

The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m., and are courtesy of Nielsen.

Beginning August 31, 2020, national ratings include Out of Home (OOH) viewing. Previously, ratings did not include OOH viewing. Averages are based on regular telecasts.

LEGEND

P = Premiere	R = Repeat	S = Special
NR = Not Rated / Not Ranked	N/A = Not Available	* denotes further information

Summary (Preemptions/Schedule Changes)*

• “Beyond the Gates” was preempted on Thursday, March 20 and Friday, March 21 due to CBS’ annual sports coverage of the NCAA Men’s Basketball Tournament, better known as March Madness.
• “The Bold and the Beautiful” was preempted on Thursday, March 20 and Friday, March 21 due to CBS’ annual sports coverage of the NCAA Men’s Basketball Tournament, better known as March Madness.
• “Let’s Make a Deal” was preempted on Thursday, March 20 and Friday, March 21 due to CBS’ annual sports coverage of the NCAA Men’s Basketball Tournament, better known as March Madness.
• “The Price is Right aired reruns on Thursday, March 20 and Friday, March 21 which were factored into the show’s weekly and season average.
• “The Young and the Restless” was preempted on Thursday, March 20 and Friday, March 21 due to CBS’ annual sports coverage of the NCAA Men’s Basketball Tournament, better known as March Madness.

Note: The post Despite NCAA Preemptions, CBS Soaps See Growth Week-To-Week & Year-To-Year Among Key Demos & Total Viewers appeared first on the Soap Opera Network website.

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