ARTICLE: ‘The Young and the Restless’ Holds Firm, ‘Beyond the Gates’ & ‘General Hospital’ Tied Among Women 18-49 Rating

[Errol]

During the week of March 10-14, 2025, NBC’s lineup consisting of “TODAY 3rd Hour,” “TODAY with Jenna & Friends” and “NBC News Daily” were the standout performers among the key sales demographics, each up from or flat with their week ago performances.

In the case of “NBC News Daily,” the program saw year-to-year increases among Women 18-49 (0.15 rating vs. 0.12 rating) and Women 25-54 (0.24 rating vs. 0.19 rating), topping “GMA3: What You Need to Know,” which ranked last in the key demographics used to sell ads.

At CBS, “The Young and the Restless” was flat week-to-week among Women 18-49 (0.29 rating) but declined slightly among Women 25-54 (0.48 rating vs. 0.49 rating). Compared to its year ago performance, the soap was up in both demographics, up +0.01 among Women 18-49 (0.29 rating vs. 0.28 rating) and up +0.02 among Women 25-54 (0.48 rating vs. 0.46 rating).

Airing opposite “General Hospital” in most markets, “Beyond the Gates” tied the ABC soap among Women 18-49 (0.20 rating), marking the first time the series had not beaten its direct competitor outright in unrounded figures. Though it was down -0.06 week-to-week, the CBS soap did manage to win its hour among Women 25-54 (0.33 rating vs. 0.31 rating),

All things considered, “Beyond the Gates” continues to outpace the year ago performance of former timeslot occupant “The Talk” among both Women 18-49 (0.20 rating vs. 0.16 rating) and Women 25-54 (0.33 rating vs. 0.24 rating).

While “The Bold and the Beautiful” was down week-to-week among the demos, the half-hour soap continued to display ratings growth compared to the same week last year, up +0.02 among Women 18-49 (0.25 rating vs. 0.23 rating) and up +0.01 among Women 25-54 (0.39 rating vs. 0.38 rating).

“The View” fell a bit in both demos, declining week-to-week and year-to-year, with its performance among Women 25-54 (0.31 rating) down significantly from one week earlier (0.31 rating vs. 0.40 rating) and compared to the same week last year (0.31 rating vs. 0.38 rating). Meanwhile, both half hours of “The Price is Right” were on par with their year ago performances in both demos despite noticeable drops week-to-week. The same could be said for both half hours of “Let’s Make a Deal,” although it saw some year-to-year growth in the demos.

Wrap-Up

What follows is a breakdown of how the daytime broadcast shows performed during the week of March 10-14, 2025 among Women 18-49 rating and Women 25-54 rating, including their performance during the comparable week last year.

Note*: Total Viewers and Households were unavailable at press time. The post will be updated when those figures become available.

The year ago performance for “Beyond the Gates” is compared to “The Talk.” Ditto for “Today with Jenna & Friends,” which is compared to “TODAY with Hoda & Jenna.”

A closer look at how the daytime soaps performed, specifically their daily performance breakdown in the demos, will be posted shortly.

Week of March 10-14, 2025 Rankers

Women 18-49 Rating

Rank / Show / Network	This Week	Last Week	2024
1. The Price Is Right 2 (CBS)	0.39	0.45	0.39
2. The Price Is Right 1 (CBS)	0.33	0.38	0.34
3. The Young and the Restless (CBS)	0.29	0.29	0.28
4. TODAY 3rd Hour (NBC)	0.27	0.26	0.27
5. Let’s Make a Deal 2 (CBS)	0.26	0.26	0.25
6. The Bold and the Beautiful (CBS)	0.25	0.27	0.23
7. The View (ABC)	0.23	0.27	0.24
8. Let’s Make a Deal 1 (CBS)	0.22	0.24	0.22
9. TODAY with Jenna & Friends (NBC)	0.21	0.18	0.21*
10. Beyond the Gates (CBS)	0.20	0.24	0.16*
— General Hospital (ABC)	0.20	0.21	0.24
12. NBC News Daily (NBC)	0.15	0.15	0.12
13. GMA3: What You Need to Know (ABC)	0.14	0.18	0.16

Source: Nielsen (Live+Same Day) – March 10-14, 2025

Women 25-54 Rating

Rank / Show / Network	This Week	Last Week	2024
1. The Price Is Right 2 (CBS)	0.57	0.63	0.57
2. The Price Is Right 1 (CBS)	0.49	0.53	0.49
3. The Young and the Restless (CBS)	0.48	0.49	0.46
4. TODAY 3rd Hour (NBC)	0.42	0.41	0.41
5. The Bold and the Beautiful (CBS)	0.39	0.44	0.38
6. Let’s Make a Deal 2 (CBS)	0.37	0.37	0.36
7. Beyond the Gates (CBS)	0.33	0.39	0.24*
— TODAY with Jenna & Friends (NBC)	0.33	0.30	0.35*
9. The View (ABC)	0.31	0.40	0.38
— Let’s Make a Deal 1 (CBS)	0.31	0.33	0.31
— General Hospital (ABC)	0.31	0.33	0.41
12. NBC News Daily (NBC)	0.24	0.23	0.19
13. GMA3: What You Need to Know (ABC)	0.20	0.26	0.26

Source: Nielsen (Live+Same Day) – March 10-14, 2025

Households

Rank / Show / Network	This Week	Last Week	2024
1. The Price Is Right 2 (CBS)	2.4	2.6	2.6
2. The Price Is Right 1 (CBS)	2.1	2.3	2.3
3. The Young and the Restless (CBS)	2.0	2.0	2.0
4. The Bold and the Beautiful (CBS)	1.7	1.8	1.7
5. The View (ABC)	1.6	1.8	1.6
6. Let’s Make a Deal 2 (CBS)	1.4	1.5	1.5
7. Let’s Make a Deal 1 (CBS)	1.2	1.3	1.3
-- General Hospital (ABC)	1.2	1.2	1.4
9. TODAY 3rd Hour (NBC)	1.1	1.2	1.3
-- Beyond the Gates (CBS)	1.1	1.1	0.8*
11. GMA3: What You Need to Know (ABC)	0.9	0.9	0.9
12. TODAY with Jenna & Friends (NBC)	0.8	0.8	0.9*
13. NBC News Daily (NBC)	0.7	0.8	0.7

Source: Nielsen (Live+Same Day) – March 10-14, 2025

Total Viewers (In Millions)

Rank / Show / Network	This Week	Last Week	2024
1. The Price Is Right 2 (CBS)	4,061	4,296	4,103
2. The Price Is Right 1 (CBS)	3,507	3,757	3,596
3. The Young and the Restless (CBS)	2,983	3,033	3,066
4. The Bold and the Beautiful (CBS)	2,492	2,617	2,524
5. The View (ABC)	2,424	2,620	2,402
6. Let’s Make a Deal 2 (CBS)	2,260	2,425	2,382
7. Let’s Make a Deal 1 (CBS)	1,927	2,085	2,044
8. General Hospital (ABC)	1,900	1,882	2,101
9. TODAY 3rd Hour (NBC)	1,791	1,820	1,883
10. Beyond the Gates (CBS)	1,580	1,740	1,256*
11. GMA3: What You Need to Know (ABC)	1,330	1,431	1,424
12. TODAY with Jenna & Friends (NBC)	1,248	1,250	1,424*
13. NBC News Daily (NBC)	1,138	1,198	1,076

Source: Nielsen (Live+Same Day) – March 10-14, 2025

The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m., and are courtesy of Nielsen.

Beginning August 31, 2020, national ratings include Out of Home (OOH) viewing. Previously, ratings did not include OOH viewing. Averages are based on regular telecasts.

LEGEND

P = Premiere	R = Repeat	S = Special
NR = Not Rated / Not Ranked	N/A = Not Available	* denotes further information

Summary (Preemptions/Schedule Changes)*

• There were no preemptions, interruptions or schedule changes reported by Nielsen during the week of March 10-14, 2025.

Note: The post ‘The Young and the Restless’ Holds Firm, ‘Beyond the Gates’ & ‘General Hospital’ Tied Among Women 18-49 Rating appeared first on the Soap Opera Network website.
 

 

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Edited April 9 by Errol
Total Viewers and Households added.

[Taoboi]

Let the 'battle' continue.

[Liberty City]

Looks good for Beyond the Gates to me to see them continuing to hold strong. Let's see what happens during Sweeps period, though.

[DRW50]

I never thought there'd be a big competition between GH and BtG and I still don't. They will each have their own audiences (and GH has made it clear they know most of their audience is not interested in diversity). They will both be lucky to stay on the air another few years with the state of TV. I was reading about yet another late night show (After Midnight) ending, and they are just giving the time back to affiliates. It reminds me how close to the end we are for pretty much all of network TV.

Edited March 26 by DRW50

[Errol]

The networks still compete with each other by genre. Each week, ABC touts how much The View beat TODAY 3rd Hour, TODAY with Jenna & Friends, NBC News Daily and at one time The Talk when it comes to network news and talk shows. Similarly, the soaps are tracked against each other as well. That's not just Nielsen spouting numbers but the networks generating reports on how said shows compare to others in their genre.

The competition between GH and BTG isn't based simply on soap against soap, but specifically soap against soap in the same time slot in most markets. That's when the networks pay even more attention to how their show is performing.

For over a decade, most of the soaps weren't airing opposite one another, with the brief exception of Days of our Lives, which aired against the last half of The Young and the Restless and the full episode of The Bold and the Beautiful. During that time, the show was moved out of its 1:00 p.m. slot to 12:00 p.m. in key markets like New York before eventually transitioning off of broadcast television altogether.

Therefore, the competition between GH and BTG seems foreign to us because it's been so long, as pointed out above and we never thought we'd see another soap on network TV again.

Regardless of how much longer any of the shows have left on TV, that does not negate the fact that ABC is paying attention to how BTG is doing against GH and CBS is doing the exact same thing but in reverse.

[DRW50]

I'm sure they are to a point, but I think if there were real concerns, ABC would have made more changes instead of half-heartedly trying a bit last year before continuing to let Frank wait out the clock. CBS clearly cares to some point as they were willing to create a brand-new soap, but if they do the caring seems somewhat one-sided.

[bongobong]

More of a mixed bag for BTG this week, but still looking good.

Negatives: It had the biggest drop, and is only 0.04 away from The Talk's year ago in W18-49.

Positives: Much healthier 38% gain on The Talk's year ago in W25-54 (CBS' sales demo). The week to week drop might look worse than it is because of how impressive its week 2 hold was. From weeks 1-3 it held 80% of its W18-49 numbers, beating the holds of Sunset Beach (70%) & Passions (73%) - but below Port Charles at 85%. It's week 3 lead-in retention (80% of B&B) towers over Passions (27% of Days).

[te.]

I wouldn't really pay too much attention to their press releases. Yes, it's nice if they can be number one in their time slot, but ultimately networks tend to look at their entire line up and how to improve that. That's why we heard about those changes at GMA3 the other week rather than them trying to revamp General Hospital. 

@DRW50 is right in that sense. ABC's biggest concern for now is GMA3, especially since that show has zero afterlife in streaming (which, while not highly profitable at the moment, is the market that'll grow). Winning the time slot would be nice, but ultimately, they can still sell ad at higher rates than they can for GMA3. 

[Errol]

Total Viewers and Households are now included in the above report.  Until today, those figures were unavailable to Soap Opera Network.

[Taoboi]

This. If you had told me that two soaps would be airing (for the most) part at the same time, I would not have believed you. Makes me think of the heydays. So I do joke about it when I mention it for the most part.

 

And if the mess BTS at GH last year is any sign...someone at least is paying attention.