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LATEST RATINGS: August 7-11, 2023


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It is remarkable that 88% of the Y&R and B&B audience is outside the desired demographic.  Of the 3,119,000 people who watched Y&R, only 369,920 were women 18-49 (if according to Nielson every rating point represent 1.15 million viewers, and they got a .32 rating in the demo). 

At that rate, a drop in ratings is just as likely to be because of the mortality of their viewership rather than disapproval of any storyline.

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Edited by j swift
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