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ARTICLE: Daytime Broadcast Ratings for the Week of May 9-13, 2022


Errol

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The Bold and the Beautiful, Bold and Beautiful, Bold & Beautiful, B&B, #BoldandBeautiful

Nearly every daytime broadcast series saw improvement compared to the same week last year among Total Viewers during the week of May 9-13, 2022, spearheaded by “The Bold and the Beautiful” (3.320 million) which was up +515,000 viewers, “The Talk” (1.548 million) up +307,000 viewers, and “The Young and the Restless” (3.525 million) up +247,000 viewers.

“The Price is Right” (3.842 million / 4.393 million ) once again led all daytime broadcast shows among Total Viewers with its second half-hour topping the list in Women 18-49 with a 0.5 rating, same as last week and last year, and the second half-hour tying for first place in Women 25-54 with “B&B” and “Y&R,” each with a 0.7 rating. The first half-hour of the game show ranked fourth in Women 25-54 with a 0.6 rating, tied with “TODAY 3rd Hour” (1.974 million).

For the third time in six weeks, “B&B” attracted its largest overall audience of the 2021-2022 television season which also happened to mark a new high since the week of April 20-24, 2020, the final week of pre-pandemic originals. The soap was up +212,000 viewers week to week and +1.523 million over its comparable performance in 2020 when it aired its third consecutive week of classic episodes as a result of the pandemic production shutdown.

Up over its performance one year earlier, +247,000 viewers, “Y&R” also saw a marked increase in viewership compared to its comparable 2020 performance when it too aired its third consecutive week of classic episodes. The soap was up +1.332 million viewers over 2020.

“General Hospital” (2.268 million) continues to see improvement among viewers, up +53,000 viewers week to week and up +163,000 viewers compared to the same week last year. In fact, “GH” was up +131,000 viewers from its comparable performance in 2020 when it was approaching a period in which it began to run out of pre-pandemic originals. “GH” is just one of two daytime broadcast shows airing originals during the same period in 2020 to see improvement in 2022 – “The Talk” was up +129,000 viewers over its 2020 originals.

In Women 18-49, “GH” tied for second place with the first half-hour of “The Price is Right,” “B&B,” “Y&R” and “TODAY 3rd Hour,” each with a 0.4 rating. In Women 25-54, “GH” ranked fifth, tied with “Let’s Make a Deal” (2.437 million / 2.753 million), both with a 0.5 rating. 

Along with“B&B” and “GH,” “Days of our Lives” (1.746 million) is one of only three daytime broadcast shows to see improvement week to week, up +50,000 viewers, and marking at least the seventh week in a row in which it has attracted a larger overall audience than “TODAY with Hoda & Jenna” (1.470 million). The drama had its best performance in viewers since the week of April 18-22, 2022. Year to year, “DAYS” was up +128,000 viewers.

​​What follows is a breakdown of how the daytime broadcast shows performed during the week of May 9-13 2022 in Women 18-49 rating, Women 25-54 rating, Households and Total Viewers, including a look at their comparable performance in 2021 and 2020, respectively. A closer look at the daytime soaps, including their daily performance in the demos, will be posted soon.

Notes: Viewing levels were hitting multi-year highs in 2020 during the initial shutdown of the country due to COVID-19. “The Bold and the Beautiful” and “The Young and the Restless” began their months-long era of classic episodes which continued through late July 2020 and early August 2020, respectively.

Comparable 2020 figures for “GMA3: What Need to Know” are based on the performance of “Pandemic: What You Need to Know.” The current iteration was rebranded effective June 2020.

Week Of May 9-13, 2022 Rankers

Women 18-49 Rating

Rank / Show / NetworkThis WeekLast Week20212020
1. The Price is Right 2 (CBS)0.5/100.50.50.6
2. The Price is Right 1 (CBS)0.4/90.50.40.5
2. The Bold and the Beautiful (CBS)0.4/80.40.40.2
2. TODAY 3rd Hour (NBC)0.40.40.50.6
2. The Young and the Restless (CBS)0.4/80.40.50.3
2. General Hospital (ABC)0.4/70.30.40.4
7. Let’s Make a Deal 2 (CBS)0.3/70.30.30.5
7. TODAY with Hoda & Jenna (NBC)0.30.30.30.4
7. The View (ABC)0.3/70.30.40.4
7. Let’s Make a Deal 1 (CBS)0.3/70.30.30.3
7. Days of our Lives (NBC)0.3/60.30.30.4
12. GMA3: What You Need to Know (ABC)0.2/50.20.30.3
12. The Talk (CBS)0.2/40.20.20.2
Source: Nielsen

Women 25-54 Rating

Rank / Show / NetworkThis WeekLast Week20212020
1. The Price is Right 2 (CBS)0.7/110.80.70.9
1. The Bold and the Beautiful (CBS)0.7/100.60.60.4
1. The Young and the Restless (CBS)0.7/100.70.80.5
4. The Price is Right 1 (CBS)0.6/100.70.60.9
4. TODAY 3rd Hour (NBC)0.60.60.60.9
6. General Hospital (ABC)0.5/70.50.60.6
6. Let’s Make a Deal 2 (CBS)0.5/80.50.40.7
6. Let’s Make a Deal 1 (CBS)0.5/70.50.40.5
9. The View (ABC)0.4/70.50.50.7
9. TODAY with Hoda & Jenna (NBC)0.40.40.50.6
9. Days of our Lives (NBC)0.4/60.40.40.6
9. The Talk (CBS)0.4/50.40.30.3
13. GMA3: What You Need to Know (ABC)0.3/50.30.40.5
Source: Nielsen

Households

Rank / Show / NetworkThis WeekLast Week20212020
1. The Price is Right 2 (CBS)2.8/142.92.83.7
2. The Price is Right 1 (CBS)2.5/132.62.53.4
3. The Young and the Restless (CBS)2.4/122.42.31.6
4. The Bold and the Beautiful (CBS)2.2/112.12.01.4
5. Let’s Make a Deal 2 (CBS)1.7/91.81.92.5
6. Let’s Make a Deal 1 (CBS)1.6/81.61.62.1
7. The View (ABC)1.5/81.61.72.2
7. General Hospital (ABC)1.5/71.51.51.6
9. TODAY 3rd Hour (NBC)1.31.4N/A2.0
10. Days of our Lives (NBC)1.2/61.21.11.4
11. GMA3: What You Need to Know (ABC)1.0/51.01.01.3
11. The Talk (CBS)1.0/51.00.91.1
11. TODAY with Hoda & Jenna (NBC)1.01.0N/A1.4
Source: Nielsen

Total Viewers

Rank / Show / NetworkThis WeekLast Week20212020
1. The Price is Right 2 (CBS)4,393,0004,546,0004,233,0005,366,000
2. The Price is Right 1 (CBS)3,842,0003,950,0003,769,0004,922,000
3. The Young and the Restless (CBS)3,525,0003,542,0003,278,0002,193,000**
4. The Bold and the Beautiful (CBS)3,320,0003,108,0002,805,0001,797,000**
5. Let’s Make a Deal 2 (CBS)2,753,0002,799,0002,761,0003,513,000
6. Let’s Make a Deal 1 (CBS)2,437,0002,462,0002,402,0002,858,000
7. The View (ABC)2,280,0002,339,0002,350,0002,859,000
8. General Hospital (ABC)2,268,0002,215,0002,105,0002,137,000
9. TODAY 3rd Hour (NBC)1,974,0002,012,000N/A2,715,000
10. Days of our Lives (NBC)1,746,0001,696,0001,618,0001,983,000
11. GMA3: What You Need to Know (ABC)1,567,0001,602,0001,466,0001,784,000
12. The Talk (CBS)1,548,0001,572,0001,241,0001,419,000
13. TODAY with Hoda & Jenna (NBC)1,470,0001,473,000N/A1,905,000
Source: Nielsen

Note: The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m. – 3:00 a.m, and are courtesy of Nielsen. Household ratings are the percentage of TV homes in the U.S. tuned into television.

*Notable Preemptions/Schedule Changes

  • There were no notable preemptions/schedule changes during the week of May 9-13, 2022 reported by Nielsen.



Note: The post Daytime Broadcast Ratings for the Week of May 9-13, 2022 appeared first on the Soap Opera Network website.

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