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June 10-14, 2013: All Soaps Up in Total Viewers


Toups

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"THE TALK" DELIVERS ITS LARGEST AUDIENCE SINCE FEBRUARY

All CBS Daytime Shows Post Week-to-Week Gains in Viewers and Women 25-54

THE TALK delivered its largest audience in more than four months, while all of CBS's daytime programs posted week-to-week growth in viewers and women 25-54, according to Nielsen live plus same day ratings for the week ending June 14.

THE TALK averaged 2.52 million viewers, its largest audience since the week of Feb. 4 when it delivered 2.54 million viewers. THE TALK averaged 1.1/07 in women 25-54, up +10% from last week.

The rest of CBS's daytime lineup also notched week-to-week growth in both viewers and women 25-54.

Game shows LET'S MAKE A DEAL 1 (2.64m, 0.9/06) was up +4% in viewers and +13% in women 25-54, while LET'S MAKE A DEAL 2 (3.08m, 1.0/06) posted increases of +4% and +11% respectively. THE PRICE IS RIGHT 1 (4.50m, 1.4/09) was up +7% in viewers and +17% in women 25-54, with THE PRICE IS RIGHT 2 (5.53m, 1.6/10), up +9% and +14%.

Daytime drama THE YOUNG AND THE RESTLESS (4.73m, 2.0/13) was up +5% in both viewers and women 25-54, while THE BOLD AND THE BEAUTIFUL (3.59m, 1.6/10) posted gains of +4% in viewers and +7% in women 25-54.

Recently, CBS led all networks with a combined 21 wins at “The 40th Annual Daytime Emmy® Awards.” THE PRICE IS RIGHT won its sixth Daytime Emmy for Outstanding Game Show. Other top wins included Outstanding Lead Actor Doug Davidson of THE YOUNG AND THE RESTLESS (his first win in his 38-year career on the show), and an Outstanding Lead Actress win for THE BOLD AND THE BEAUTIFUL’s Heather Tom, her fifth overall.

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Thanks, Toups.

If anyone cares, I finally updated the GH monthly averages chart for 2013. GH 18-49 demos for June are down nearly 100,000 from January averages and for the first time this year they're averaging below 600,000 for a month. I'd be interested to read if GH advertising rates been affected.

GH 2013 monthly averages:

Jan 2013 2,834,200 653,600
Feb 2013 2,777,500 631,250
Mar 2013 2,612,750 611,500
Apr 2013 2,668,200 637,800 - 50th anniv/Nurses Ball
May 2013 2,550,750 617,750
Jun 2013 2,500,000 556,000**

**Thru 6/14/13

Toups, how are the 12-17 demos? I'm always curious if onscreen teens ever boost these numbers.

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Glad to see all soaps up, but especially that DOOL has increased and back to better numbers. Why were the Thu/Fri numbers not counted. Due to the decreased numbers for that day I'm guessing there were a lot of preemptions in some parts of the country??

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