July 7-11, 2008

[Soapsuds]

Yeah, I feel your pain. CG and JP are like a dog with a bone. They wont let go of it.

[MarkH]

My weekly mantra: The scripts of the week have NOTHING to do with the ratings from that week :-)

[MarkH]

In my business, when economic times get hard, managers stick around longer (even if they are dolts).

Why? Because recruiting, incentivizing and hiring a new person takes MONEY. Lots of it. It is often cheaper in the short term to stick with the devil you know.

I thing the P&G stability is not what it should be (i.e., a principled choice for stable leadership, to help provide confidence and equilibrium in the foundation), but is corporate cheapness because they can't afford what it would take to hire someone new.

Which makes me think CJ and JP have contracts for life, more or less; EW and DK and Lucky Gold too.

[Soapsuds]

Taps ruler in hands and wonders where Toups is with the full ratings.

[RalphOrtiz]

Next year, when Y&R will probably top with a 3.0 - we'll be longing for the days it had a 3.5.

[NYC123]

Its really nice to see gains across the board.

JP And CC and learn that if you give Vets good storylines people will tune in.

[Soapsuds]

Yup, I am glad too. Way too much gloom and doom with low ratings. Glad for a change this week.

[Carolyn1980]

Interestingly, the shares (as opposed to the ratings) are the same as they were last week (except for OLTL, which increased from a 6 to a 7 share). What this means is that more people were watching daytime programming overall last week, but each soap still attained only the same percentage of that available audience as they had the week before (except OLTL).

Not a good sign for daytime.

[rhinohide]

Can you make this prayer every week?

[Raven04]

Poor DOOL, they just can't seem to get their ratings above 2.0 anymore...well with Dena at the helm-her pushing crap like Chan/Stax amongst other [!@#$%^&*]...Hopefully this lights a fire under Corday's ass.

[Soapsuds]

Toups, where are you??

[Jonathan]

Come out, come out wherever you are, Xavier.

[Soapsuds]

Heehee....I know where are you Toups??

[Carolyn1980]

It's really odd to me that ABC hasn't released a press release yet. They didn't last week, but I assumed that was because of the July 4th holiday being part of the ratings for that particular week.....but if they don't release one by tomorrow, I'm going to start to wonder.

For years, all three networks released daytime ratings press releases: CBS would emphasize households, since that's where they did best; NBC would focus on women 18-34, since that was their successful demo; and ABC always did women 18-49. But CBS completely stopped their daytime ratings releases back in 2003, and hasn't done one since. NBC stopped a year later. ABC has continued until now, but if I don't see a release by tomorrow, I'm going to assume maybe they've given it up, as well.

If so, that will be the only daypart on the networks (including morning, evening news, primetime, and late night) that not one networks trumpets any kind of success to advertisers.

That would definitely be a very bad sign.

[skiman12082004]

I am so happy AMC went up and I can't wait to see the actual total viewers and demos. I have been on the edge of my seat all day long LOL.