Interview with "DAYS" writer Tom Casiello

If you're going to copy/paste, please credit.

Numbers are based on Live+Same Day ratings

Ratings for the week January 28 - February 1, 2008

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 6,012,000 (+247,000/+311,000)

2. B&B 4,092,000 (-24,000/+101,000)

3. GH 3,122,000 (-216,000/-740,000)

4. ATWT 3,115,000 (-94,000/-41,000)

5. DAYS 2,859,000 (-50,000/-520,000)

6. AMC 2,784,000 (-15,000/-547,000)

7. OLTL 2,664,000 (-93,000/-683,000)

8. GL 2,583,000 (-99,000/-510,000)

HH

1. Y&R 4.3/14 (+.2/same)

2. B&B 3.0/10 (+.1/same)

3. ATWT 2.4/7 (+.1/same)

3. GH 2.4/7 (-.2/-.6)

5. AMC 2.2/7 (same/-.4)

5. DAYS 2.2/7 (+.1/-.4)

5. OLTL 2.2/7 (same/-.4)

8. GL 2.0/6 (same/-.3)

Women 18-49 Viewers

1. Y&R 1,286,000 (+93,000/+114,000)

2. GH 1,067,000 (-88,000/-302,000)

3. OLTL 967,000 (+13,000/-165,000)

4. DAYS 953,000 (+33,000/-235,000)

5. AMC 935,000 (+23,000/-123,000)

6. B&B 867,000 (-47,000/+66,000)

7. ATWT 789,000 (-89,000/+24,000)

8. GL 738,000 (-116,000/-81,000)

Women 18-49 Rating

1. Y&R 2.0/12 (+.2/+.2)

2. GH 1.6/9 (-.2/-.5)

3. OLTL 1.5/9 (+.1/-.2)

4. DAYS 1.4/8 (same/-.4)

4. AMC 1.4/8 (same/-.2)

6. B&B 1.3/8 (-.1/+.1)

7. ATWT 1.2/7 (-.1/same)

8. GL 1.1/6 (-.2/-.1)

Girls 12-17 Viewers

1. Y&R 65,000 (+4,000/-14,000)

2. GH 59,000 (-6,000/+4,000)

3. DAYS 36,000 (-22,000/+5,000)

4. B&B 31,000 (-23,000/-38,000)

5. AMC 28,000 (-10,000/+3,000)

6. OLTL 24,000 (-27,000/same)

7. GL 19,000 (-25,000/-32,000)

8. ATWT 16,000 (-43,000/-40,000)

Women 18-34 Rating

1. Y&R 1.2/8 (+.1/+.1)

2. DAYS 1.0/6 (-.1/-.8)

2. GH 1.0/6 (-.2/-.7)

4. AMC 0.8/5 (-.1/-.2)

4. OLTL 0.8/5 (-.1/-.4)

6. B&B 0.7/4 (same/+.1)

7. ATWT 0.6/4 (-.1/same)

8. GL 0.4/3 (-.2/-.3)

Men 18+ Viewers

1. Y&R 1,506,000 (-63,000/-23,000)

2. B&B 997,000 (-73,000/+17,000)

3. ATWT 669,000 (-82,000/-70,000)

4. DAYS 655,000 (-8,000/-30,000)

5. GL 563,000 (-52,000/-175,000)

6. GH 552,000 (-38,000/-69,000)

7. AMC 537,000 (+4,000/-131,000)

8. OLTL 465,000 (-21,000/-117,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 2.3/2,788,000

Tuesday: 2.4/2,906,000

Wednesday: 2.1/2,521,000

Thursday: 2.2/2,955,000

Friday: 2.1/2,749,000

ATWT

Monday: 2.3/2,957,000

Tuesday: 2.5/3,341,000

Wednesday: 2.4/3,205,000

Thursday: 2.3/3,060,000

Friday: 2.4/3,010,000

B&B

Monday: 3.0/4,055,000

Tuesday: 3.1/4,263,000

Wednesday: 3.0/4,006,000

Thursday: 3.0/4,173,000

Friday: 3.0/3,964,000

DAYS

Monday: 2.1/2,848,000

Tuesday: 2.1/2,758,000

Wednesday: 2.2/2,964,000

Thursday: 2.3/3,032,000

Friday: 2.1/2,691,000

GH

Monday: 2.4/3,015,000

Tuesday: 2.5/3,181,000

Wednesday: 2.4/3,046,000

Thursday: 2.4/3,179,000

Friday: 2.4/3,191,000

GL

Monday: 2,0/2,532,000

Tuesday: 2,0/2,712,000

Wednesday: 1.9/2,711,000

Thursday: 1.8/2,371,000

Friday: 2.0/2,588,000

OLTL

Monday: 2.1/2,520,000

Tuesday: 2.3/2,840,000

Wednesday: 2.1/2,454,000

Thursday: 2.2/2,803,000

Friday: 2.1/2,703,000

Y&R

Monday: 4.3/5,810,000

Tuesday: 4.4/6,002,000

Wednesday: 4.3/6,011,000

Thursday: 4.4/6,139,000

Friday: 4.3/6,096,000

----------------------

For the SEASON September 24, 2007 through February 3, 2008

HH

1. Y&R 4.2

2. B&B 2.9

3. GH 2.5

4. ATWT 2.3

5. OLTL 2.2

6. AMC 2.2

6. DAYS 2.1

8. GL 2.0

Women 18-49 Rating

1. Y&R 1.9

2. GH 1.6

3. DAYS 1.5

4. OLTL 1.4

4. B&B 1.4

6. ATWT 1.3

6. AMC 1.3

8. GL 1.1

Edited February 8, 200817 yr by Toups

Hmmm I wonder how GH and ATWT did..

I hope AMC goes up!

I'm hoping for a DAYS increase and a Guiding Light decrease.

Final Standings

1 Y&R 4.3

2 B&B 3.0

3 ATWT 2.4

3 GH 2.4

5 DOOL 2.2

5 AMC 2.2

5 OLTL 2.2

8 GL 2.0

ABC

AMC

Monday 2.3

Tuesday 2.4

Wednesday 2.1

Thursday 2.2 (first day of sweeps)

Friday 2.1

GH

Monday 2.4

Tuesday 2.5

Wednesday 2.4

Thursday 2.4 (first day of sweeps)

Friday 2.4

OLTL

Monday 2.1

Tuesday 2.3

Wednesday 2.1

Thursday 2.2 (first day of sweeps)

Friday 2.1

CBS

ATWT

Monday 2.3

Tuesday 2.5

Wednesday 2.4

Thursday 2.3 (first day of sweeps)

Friday 2.4

B&B

Monday 3.0

Tuesday 3.1

Wednesday 3.0

Thursday 3.0 (first day of sweeps)

Friday 3.0

GL

Monday 2.0

Tuesday 2.0

Wednesday 1.9

Thursday 1.8 (first day of sweeps)

Friday 2.0

Y&R

Monday 4.3

Tuesday 4.4

Wednesday 4.3

Thursday 4.4 (first day of sweeps)

Friday 4.3

NBC

DOOL

Monday 2.1

Tuesday 2.1

Wednesday 2.2

Thursday 2.3 (first day of sweeps)

Friday 2.1

<snicker>

Memo to AMC, GH, and Days: Stunt casting doesn't work when all your stories suck.

Memo to AMC, GH, and Days: Stunt casting doesn't work when all your stories suck.

You hit the nail right on the head! Without good story, viewers are not going to tune in no matter who you bring out of the closet or bring back from the dead.

Jen

Memo to AMC, GH, and Days: Stunt casting doesn't work when all your stories suck.

Well, Days did get a 2.3 on Thursday, which was Shirley Jones' first day so that suggests people did tune in and give it a chance. The problem is the Santeen stuff should've been left alone but bringing John back led to them coming up to this. Whatever the case, good for Days. It's not nearly as bad as some make it out to be right now. It's got some issues and I hate all the upheaval but love seeing the vets on and involved and also getting their own individual stories. I think Days will so very well this sweeps with everything upcoming.

Good for most of the soaps hanging on to their numbers. Love seeing everyone's in the 2.0's. Ouch to GH.

Well, Days did get a 2.3 on Thursday, which was Shirley Jones' first day so that suggests people did tune in and give it a chance. The problem is the Santeen stuff should've been left alone but bringing John back led to them coming up to this. Whatever the case, good for Days. It's not nearly as bad as some make it out to be right now. It's got some issues and I hate all the upheaval but love seeing the vets on and involved and also getting their own individual stories. I think Days will so very well this sweeps with everything upcoming.

Good for most of the soaps hanging on to their numbers. Love seeing everyone's in the 2.0's. Ouch to GH.

A 2.3 doesn't mean anything when the next day, your ratings fall .2. People tuned into to see Shirley. Saw that it was dumb. And tuned back out. Happens all the time on ABC soaps.

Go Y&R! All this show needed was LML out and stories that make more sense and characters acting like themselves again.

OUCH to GH. I bet they were drooling thinking that Sarah's return was gonna be a big ratings boost. But NO ONE cares when it's tied to the mob which most GH fans either hate or could care less about.

Memo to AMC, GH, and Days: Stunt casting doesn't work when all your stories suck.

Thank you! Them trying to "distract" the audience with these returns do nothing but emphasize how bad the show is now. It's a desperation maneuver and quite sad. That being said....I am still glad Sarah is back.

Well, Days did get a 2.3 on Thursday, which was Shirley Jones' first day so that suggests people did tune in and give it a chance. The problem is the Santeen stuff should've been left alone but bringing John back led to them coming up to this. Whatever the case, good for Days. It's not nearly as bad as some make it out to be right now. It's got some issues and I hate all the upheaval but love seeing the vets on and involved and also getting their own individual stories. I think Days will so very well this sweeps with everything upcoming.

Good for most of the soaps hanging on to their numbers. Love seeing everyone's in the 2.0's. Ouch to GH.

A 2.3 doesn't mean anything when the next day, your ratings fall .2. People tuned into to see Shirley. Saw that it was dumb. And tuned back out. Happens all the time on ABC soaps.

I <3 You Dawn. I can't wait for the next couple of weeks as more of the stories begin to be that of the Damn Hack. I wonder if all the positivity will still be around. At least I stopped watching when I was happy with the show.

Go Y&R! All this show needed was LML out and stories that make more sense and characters acting like themselves again.

OUCH to GH. I bet they were drooling thinking that Sarah's return was gonna be a big ratings boost. But NO ONE cares when it's tied to the mob which most GH fans either hate or could care less about.

You got that right! Y&R has improved lots since LML's been gone and I pray it continues. Kudos to B&B for going up in the ratings! I want them to continue to go up and be high like they were in the past.

Why did all the soaps except Days get their best ratings on Tuesday? All the ABC soaps plus ATWT and B&B got their highest rated day on that day and GL & Y&R tied for their best rating on Tuesday. Was there bad weather somewhere around the country that day (I noticed last year that very bad weather around the country often equated to higher ratings for most, if not all the soaps, since presumably people are "trapped" at home. I specifically recall this happening on Valentine's Day last year and it happens quite a few times in February - lucky for the soaps the bad weather happens during a Sweeps month).

Well, I for one will always be positive. There are enough people that can be negative for me .

Besides, I don't think Days is that bad right now at all. Sure, some things can be better but it's been pretty good, all things considered.

Calculating Last Week and Last Year (#/#) comparisons.

1 Y&R 4.3 (+.2/same)

2 B&B 3.0 (+.1/same)

3 ATWT 2.4 (+.1/same)

3 GH 2.4 (-.2/-.6)

5 DOOL 2.2 (+.1/-.4)

5 AMC 2.2 (same/-.4)

5 OLTL 2.2 (same/-.4)

8 GL 2.0 (same/-.3)

Ooooooooooohhhh, GH suffered the worst loss in ratings of the week from last week and last year!!!!!!!! I thought Sarah Brown's Claudia and the over-exposure of Sonny/Carly/Jason was supposed to keep GH's ratings up????? I guess DAYS is out of the shadow for now.

Edited February 7, 200817 yr by Rocket Man

A 2.3 doesn't mean anything when the next day, your ratings fall .2. People tuned into to see Shirley. Saw that it was dumb. And tuned back out. Happens all the time on ABC soaps.

But that proves people tuned in. Yes, they tuned out but it goes to show you stunt casting can work if you put out a decent story.