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February 19-23, 2007


Toups

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Numbers are based on Live+Same Day ratings

Ratings for the week February 19-23, 2007

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 5,704,000 (-458,000/+180,000)

2. B&B 3,984,000 (-374,000/-315,000)

3. GH 3,940,000 (-310,000/+300,000)

4. AMC 3,377,000 (-179,000/-91,000)

5. OLTL 3,226,000 (-115,000/-42,000)

6. ATWT 3,104,000 (-263,000/-262,000)

7. DAYS 3,001,000 (-251,000/-165,000)

8. GL 2,777,000 (-242,000/-136,000)

9. PSNS 1,859,000 (-214,000/-156,000)

HH

1. Y&R 4.3/14 (-.3/same)

2. GH 3.1/9 (-.1/+.2)

3. B&B 3.0/10 (-.3/-.3)

4. AMC 2.7/8 (-.1/-.1)

5. OLTL 2.5/8 (-.1/-.2)

6. ATWT 2.4/8 (-.2/-.2)

6. DAYS 2.4/7 (-.1/-.2)

8. GL 2.1/6 (-.3/-.2) <---------- ties low rating

9. PSNS 1.5/5 (-.1/-.2)

Women 18-49 Viewers

1. GH 1,480,000 (-143,000/+41,000)

2. Y&R 1,352,000 (-160,000/-155,000)

3. OLTL 1,089,000 (-67,000/-156,000)

4. AMC 1,066,000 (-58,000/-233,000)

5. DAYS 1,012,000 (-30,000/-223,000)

6. B&B 882,000 (-116,000/-259,000)

7. GL 818,000 (-11,000/-136,000)

8. ATWT 804,000 (-41,000/-173,000)

9. PSNS 739,000 (-59,000/-81,000)

Women 18-49 Rating

1. GH 2.3/13 (-.2/+.1)

2. Y&R 2.1/13 (-.2/-.2)

3. OLTL 1.7/10 (-.1/-.2)

4. AMC 1.6/10 (-.1/-.4)

5. DAYS 1.5/9 (-.1/-.4) <------------------ new low rating

6. B&B 1.3/8 (-.2/-.4)

7. ATWT 1.2/7 (-.1/-.3)

7. GL 1.2/7 (same/-.3)

8. PSNS 1.1/7 (-.1/-.2)

Girls 12-17 Viewers

1. GH 47,000 (-29,000/-3,000)

2. DAYS 41,000 (-10,000/-6,000)

3. OLTL 39,000 (-1,000/+6,000)

4. Y&R 37,000 (-9,000/-17,000)

5. AMC 34,000 (+1,000/-10,000)

6. PSNS 31,000 (-11,000/-37,000)

7. ATWT 20,000 (-28,000/-4,000)

8. GL 18,000 (-31,000/-7,000)

9. B&B 15,000 (-26,000/-24,000)

Women 18-34 Rating

1. GH 1.8/10 (-.2/+.3)

2. Y&R 1.5/10 (-.2/-.1)

3. DAYS 1.3/8 (-.2/-.7)

4. PSNS 1.2/8 (-.2/-.3)

5. AMC 1.1/7 (-.1/-.2)

5. OLTL 1.1/7 (-.2/-.3)

7. ATWT 0.8/5 (-.1/-.4)

7. B&B 0.8/5 (-.2/-.5)

7. GL 0.8/5 (same/-.3)

Men 18+ Viewers

1. Y&R 1,457,000 (-79,000/+207,000)

2. B&B 955,000 (-107,000/-2,000)

3. AMC 661,000 (-10,000/+57,000)

4. ATWT 654,000 (-81,000/-13,000)

5. DAYS 616,000 (-77,000/+41,000)

6. GH 614,000 (-83,000/+62,000)

7. GL 590,000 (-88,000/-2,000)

8. OLTL 543,000 (-6,000/+31,000)

9. PSNS 408,000 (-59,000/-2,000)

-------------------------------------

Day-To-Day HH Ratings - HH/Total Viewers

AMC

Monday: 3.0/3,852,000

Tuesday: 2.6/3,310,000

Wednesday: 2.6/3,363,000

Thursday: 2.5/3,082,000

Friday: 2.6/3,276,000

ATWT

Monday: 2.5/3,312,000

Tuesday: 2.5/3,322,000

Wednesday: 2.3/3,027,000

Thursday: 2.3/2,939,000

Friday: 2.3/2,918,000

B&B

Monday: 3.1/4,100,000

Tuesday: 3.1/4,082,000

Wednesday: 3.0/3,968,000

Thursday: 3.1/4,079,000

Friday: 2.8/3,690,000

DAYS

Monday: 2.5/3,356,000

Tuesday: 2.4/3,144,000

Wednesday: 2.1/2,625,000

Thursday: 2.3/2,899,000

Friday: 2.4/2,982,000

GH

Monday: 3.3/4,248,000

Tuesday: 3.1/4,180,000

Wednesday: 3.0/3,701,000

Thursday: 3.0/3,828,000

Friday: 3.0/3,742,000

GL

Monday: 2.2/2,974,000

Tuesday: 2.2/2,941,000

Wednesday: 2.1/2,696,000

Thursday: 2.0/2,599,000

Friday: 2.1/2,675,000

OLTL

Monday: 2.8/3,523,000

Tuesday: 2.6/3,322,000

Wednesday: 2.5/3,215,000

Thursday: 2.5/3,164,000

Friday: 2.4/2,906,000

PSNS

Monday: 1.6/2,172,000

Tuesday: 1.4/1,699,000

Wednesday: 1.5/1,823,000

Thursday: 1.4/1,793,000

Friday: 1.5/1,808,000

Y&R

Monday: 4.8/6,378,000

Tuesday: 4.2/5,541,000

Wednesday: 4.4/5,764,000

Thursday: 4.2/5,595,000

Friday: 4.0/5,242,0000

----------------------

For the SEASON September 18, 2006 through February 25, 2007

Total Viewers

1. Y&R 5,695,000

2. B&B 4,152,000

3. GH 3,494,000

4. DAYS 3,262,000

5. ATWT 3,244,000

6. AMC 3,141,000

7. OLTL 3,105,000

8. GL 2,939,000

9. PSNS 1,985,000

HH

1. Y&R 4.4

2. B&B 3.2

3. GH 2.8

4. DAYS 2.6

5. ATWT 2.5

5. OLTL 2.5

5. AMC 2.5

8. GL 2.3

9. PSNS 1.6

Women 18-49

1. Y&R 1,330,000

2. GH 1,272,000

3. DAYS 1,161,000

4. OLTL 1,087,000

5. AMC 1,010,000

6. B&B 919,000

7. PSNS 850,000

8. ATWT 796,000

9. GL 778,000

Women 18-49 Rating

1. Y&R 2.1

2. GH 2.0

3. DAYS 1.8

4. OLTL 1.7

5. AMC 1.6

6. B&B 1.4

7. PSNS 1.3

8. ATWT 1.2

8. GL 1.2

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Final Standings

1.(1) Y&R 4.3 (-.3)

2.(3) GH 3.1 (-.1)

3.(2) B&B 3.0 (-.3)

4.(4) AMC 2.7 (-.1)

5.(5) OLTL 2.5 (-.1)

6.(7) DOOL 2.4 (-.1)

6.(5) ATWT 2.4 (-.2)

8.(8) GL 2.1 (-.3)

9.(9) PSNS 1.5 (-.1)

ABC

AMC

Monday 3.0

Tuesday 2.6

Wednesday 2.6

Thursday 2.5

Friday 2.6

GH

Monday 3.3

Tuesday 3.1

Wednesday 3.0

Thursday 3.0

Friday 3.0

OLTL

Monday 2.8

Tuesday 2.6

Wednesday 2.5

Thursday 2.5

Friday 2.4

CBS

ATWT

Monday 2.5

Tuesday 2.5

Wednesday 2.3

Thursday 2.3

Friday 2.3

B&B

Monday 3.1

Tuesday 3.1

Wednesday 3.0

Thursday 3.1

Friday 2.8

GL

Monday 2.2

Tuesday 2.2

Wednesday 2.1

Thursday 2.0

Friday 2.1

Y&R

Monday 4.8

Tuesday 4.2

Wednesday 4.4

Thursday 4.2

Friday 4.0

NBC

DOOL

Monday 2.5

Tuesday 2.4

Wednesday 2.1

Thursday 2.3

Friday 2.4

Passions

Monday 1.6

Tuesday 1.4

Wednesday 1.5

Thursday 1.4

Friday 1.5

Daytime Insights

ABC ranked 1st for the week in women 18-49 rating (1.8), followed by CBS (1.4) and NBC (1.3). NBC

and ABC tied for 1st among women 18-34 (1.3 each), while CBS (1.0) was 3rd. NBC ranked ahead of ABC

among women 18-34 impressions (425,000 for NBC vs. 423,000 for ABC). ABC was 1st in women 25-54

(2.2), followed by CBS (1.7) and NBC (1.4).

Compared to the prior twenty-two weeks of the season, NBC was down -0.2 in women 18-49 and women

25-54, while women 18-34 was off -0.3. In women 18-34, this was NBC's lowest weekly delivery since

7/3/06 (also a 1.3), when only one day of regularly scheduled programming aired (due to the 4th of

July holiday and Wimbledon coverage). It was NBC daytime's lowest-rated full week in the demo in

the history of people meters. It was also NBC daytime's lowest women 18-49 rating in the history of

people meters. DAYS drew its lowest weekly ratings ever in women 18-34 (1.3) and women 18-49 (1.5).

The 1.6 women 25-54 rating was DAY's lowest since the week of 8/29/05 (also a 1.6). PASSIONS drew

its lowest women 18-34 (1.2) and women 18-49 (1.1) ratings since the week of 7/3/06, when only one

telecast aired (also a 1.1 in women 18-49). It was the lowest full week rating in women 18-34 since

6/19/06 (also a 1.2) and in women 18-49 since 5/22/06 (also a 1.1).

CBS was flat in women 18-49 and women 25-54 vs. its season-to-date averages, while women 18-34 was

up +0.1.

ABC was up +0.1 in women 18-34, 18-49, and 25-54 vs. the prior twenty-two weeks. However, ONE LIFE

TO LIVE's women 18-34 rating (1.1) was its lowest since the week of 12/18/06 (also a 1.1) and THE

VIEW's 1.1 women 18-34 weekly average was its lowest since 1/1/07.

In women 18-49, DAYS OF OUR LIVES (1.5) ranked #6 this week, while PASSIONS (1.1) ranked #12. Among

women 18-34, DAYS (1.3) ranked 3rd in the demo, behind GENERAL HOSPITAL and YOUNG & THE RESTLESS.

PASSIONS (1.2) ranked 4th in women 18-34 rating. For women 25-54, DAYS (1.6) ranked #6 (tied with

BOLD & BEAUTIFUL and PRICE II) and PASSIONS (1.2) ranked #12. For the season to date, Most Current

time-shifted data, DAYS is the #1 Daytime program in women 18-34, while PASSIONS is #3.

The most time-shifted Daytime program of the week was DAYS OF OUR LIVES, which received a 0.15 lift

from Live to Live + Same Day in women 18-49 rating. Y&R (+0.14) and GENERAL HOSPITAL (+0.14) also

received significant time-shifting. Note that DAYS' time-shifted viewing accounted for 11% of the

program's Live + Same Day rating, more than any other broadcast daytime program. The remaining

Daytime serials received a Live to Live + Same Day lift of between +0.01 to +0.05. THE VIEW was up

+0.10 from Live to Live + Same Day in women 18-49, while PRICE I increased +0.01 and PRICE II was

not time-shifted.

For the season to date, Most Current data, in women 18-49, NBC (1.6) and ABC (1.7) were both flat

versus the comparable period last year, while CBS (1.4) was off -0.1. In women 18-34, NBC (1.6) and

CBS (1.0) were down -0.2, and ABC (1.3) was up +0.1. For women 25-54, NBC (1.6), CBS (1.8), and ABC

(2.1) were all flat. Among the NBC programs, DAYS OF OUR LIVES and PASSIONS were both down -0.1.

DVR sample as of 2/25/07: 1117 homes (13.9% of sample)

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WAY TO GO GENERAL HOSPITAL

You deserve to be there.

Wow bad week as everyone fell.

I know ATWT would fall but I am shocked that GL did. It was so good last week.

Ouch to that 2.1 for Days.

Wow to Y&R for the 4.8 on Monday. People were more exciting about that day than I thought they would be. It was movement in the story so that counts.

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Didn't Y&R reveal Carmen's murderer on Monday? I guess people were interested! But yes, for most soaps the ratings were down! I truly believe B&B is dropping because Rick/Phoebe are sick and hogging up too much airtime.

B&B still needs a major revamp. I hope GH overtakes them for good.

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B)-->

QUOTE(Chris B @ Mar 1 2007, 12:28 PM)
Didn't Y&R reveal Carmen's murderer on Monday? I guess people were interested! But yes, for most soaps the ratings were down! I truly believe B&B is dropping because Rick/Phoebe are sick and hogging up too much airtime.

B&B still needs a major revamp. I hope GH overtakes them for good.

Yes that was the day that Jana was revealed to be tied to the Reliquary and to Carmen's Murder. That is the reason that it surprised me because most say that no one cares. The ratings dropped off after that but people did care for the reveal obviously.

And yes B&B does need a revamp.

I am so proud of GH for this achievement. Just a few months ago everyone was saying the ABC soaps were done and now AMC and GH are doing better ratings wise than they have done in a long time. GH & OLTL are doing better creatively and storywise than they have in a long time. AMC still needs work creatively and balance wise but now that a new writer is coming AMC could really rebound big time.

The ABC soaps have been criticized for a long time about balance but now even Days and ATWT (even though it is getting better now) have reverted to the same things. The ABC soaps need to fix it big time. GH should learn from February that if they show more characters people care about they will tune in. Give more people stuff to do and you appeal to a wider range of viewers - age and tastes both. Not everyone is going to like every character. They might tune in for awhile to watch that person if a story is good but having them on everyday is just going to turn people off.

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