Waiting for demos, but most shows held the bulk of their audience even without snow being a factor during the week of February 2-6, 2026. I'm especially impressed with Y&R and B&B.

Forgot to note:

Thus far, excluding 2023, most shows did better among Total Viewers during the week of February 2-6, 2026, than the comparable week in 2025, 2024, 2022, and, in a few cases, 2021.

29 minutes ago, Errol said:

Waiting for demos, but most shows held the bulk of their audience even without snow being a factor during the week of February 2-6, 2026. I'm especially impressed with Y&R and B&B.

Surprised, but wasn't the East Coast still dealing with another snowstorm? I know here we had warmed up a bit.

I was expecting a huge drop in ratings across the board.

7 minutes ago, Errol said:

Forgot to note:

Thus far, excluding 2023, most shows did better among Total Viewers during the week of February 2-6, 2026, than the comparable week in 2025, 2024, 2022, and, in a few cases, 2021.

That's good to hear, but the weather may have had something to do with it, in my opinion.

7 minutes ago, Soapsuds said:

Surprised, but wasn't the East Coast still dealing with another snowstorm? I know here we had warmed up a bit.

I was expecting a huge drop in ratings across the board.

That's good to hear, but the weather may have had something to do with it, in my opinion.

I'm not aware of any major weather conditions that could affect improved viewership during this particular week. In fact, I don't recall seeing anything about school closures, which typically trigger such improvements in TV ratings.

On 2/9/2026 at 11:18 AM, Gray Bunny said:

Nice to see that a good ol' fashioned snow storm and deep freeze can still bring viewers back to their shows.

Amen.