ARTICLE: ‘The Bold And The Beautiful’ Star Thorsten Kaye Heads To ‘Beyond The Gates’ In CBS Soap Crossover

[bongobong]

I agree that this isn't a desperation move, but saying the purpose is for BTG to help B&B is a stretch. Not to say ideally they wouldn't help each other, but the goal is to use an established show to help a new show.

BTG is relatively weaker vs the rest of the CBS shows in W25-54 vs W18-49 so using a character like Ridge who is likely popular in the upper part of that demo makes sense. I have no idea what the show's strategy is regarding selling the show abroad, but having a slide in the sales deck showcasing a guest appearance from a recognizable B&B character wouldn't hurt.

 

[I Am A Swede]

Then Thomas Forrester would make more sense, not his played-out father. 

[ReddFoxx]

BTG has a number of viewers that don't view the other CBS soaps, though. Cross promotion can definitely work both ways. I'm not saying it's necessarily being done to help B&B just that the same argument could be made in reverse (B&B needs help in ways that cross promotion won't help anyway).