ARTICLE: Breaking News Coverage Tanks Daytime Broadcast, Many Shows Hit Season & Series Lows – RATINGS

[Errol]

With preemptions and interruptions across the board on Monday, April 7 and Wednesday, April 9, due to breaking news coverage on the stock market and tariff wars between the United States and China, the week of April 7-11, 2025 saw several daytime broadcast shows hit season or series lows in various ratings categories.

Continuing to rank last among Women 18-49 and Women 25-54, “GMA3: What You Need to Know” (1.214 million) tied its season low in the former category (0.13 rating) for the fourth time this season while hitting a new season low in the latter category (0.18 rating). Among Total Viewers, the ABC News broadcast, which is marketed as the third hour of “Good Morning America” (2.732 million), hit a new season low among Total Viewers, down -120,000 week-to-week (1.214 million vs. 1.334 million) and -304,000 year-over-year (1.214 million vs. 1.518 million). This was also one of the lowest, if not the lowest, performances ever for “GMA3” among Total Viewers.

“GMA3: What You Need to Know
ABC News

As noted last week, “TODAY with Jenna & Friends” (1.159 million) continues to be a cause for concern for NBC as the current iteration of the fourth hour of the “TODAY” brand hit a new season low, and likely a series low, among Total Viewers. 

Compared to the same week last year, the program was down -359,000 viewers (1.159 million vs. 1.518 million) from how “TODAY with Hoda & Jenna” performed and down -30,000 viewers from its week ago performance (1.159 million vs. 1.189 million), with the gap between it and “NBC News Daily” (1.136 million) now just +23,000 viewers. That said, “TODAY with Jenna & Friends” continues to perform on par with the bottom half of daytime broadcast among Women 18-49 (0.19 rating) and Women 25-54 (0.30 rating), including “General Hospital” (1.796 million).

Speaking of the ABC sop opera, it saw a minor decline of -15,000 viewers from the week ago period (1.796 million vs. 1.811 million), but was down a more substantial -218,000 viewers compared to the same week last year (1.796 million vs. 2.014 million). Demographically, the show’s 0.19 rating among Women 18-49 was down -0.02 from one week earlier (0.19 rating vs 0.21 rating), and its 0.29 rating among Women 25-54 was down -0.03 week-to-week (0.29 rating vs. 0.32 rating). 

Compared to the same week last year, “General Hospital” was down -0.05 among Women 18-49 (0.19 rating vs. 0.24 rating) and down -0.09 among Women 25-54 (0.29 rating vs. 0.38 rating), marking daytime broadcast’s largest year-over-year drop among Women 25-54.

“Beyond The Gates”
CBS

As “Beyond the Gates” (1.557 million) continues to perform well enough in the key sales demographics, its performance among Total Viewers might be a subject of concern. After seven weeks, the series is averaging just 1.650 million viewers, with three of those weeks below 1.6 million viewers. That said, the new soap opera saw significant gains over the same seven-week period last year when “The Talk” held the time slot, with the series up +401,000 viewers (1.650 million vs. 1.249 million) over the since canceled talk show. Meanwhile, among the key demos, the show was down -0.01 week-to-week in both Women 18-49 (0.21 rating vs. 0.22 rating) and Women 25-54 (0.35 rating vs. 0.36 rating).

Compared to the same week last year, “Beyond the Gates” was up +0.04 among Women 18-49 over the year ago performance of “The Talk” (0.21 rating vs. 0.17 rating) and up +0.11 among Women 25-54 (0.35 rating vs. 0.24 rating), the largest year-over-year gain among daytime broadcast.

While “The Young and the Restless” (2.998 million) and “The Bold and the Beautiful” (2.624 million) both fell from their recent ratings high performances, they were virtually on par with their year ago period among Women 18-49 and Women 25-54. In the case of the half-hour soap, “The Bold and the Beautiful” was up +0.02 year-over-year among Women 25-54 (0.44 rating vs. 0.42 rating) whileflat year-over-year among Women 18-49 rating (0.25 rating).

Wrap-Up

What follows is a breakdown of how the daytime broadcast shows performed during the week of April 7-11, 2025 among Women 18-49 rating, Women 25-54 rating, Households and Total Viewers, including a week-to-week and year-over-year performance comparison.

Note*: The year ago performance for “Beyond the Gates” is compared to “The Talk.” Ditto for “Today with Jenna & Friends,” which is compared with “TODAY with Hoda & Jenna.”

Week of April 7-11, 2025 Rankers

Women 18-49 Rating

Rank / Show / Network	This Week	Last Week	2024
1. The Price Is Right 2 (CBS)	0.34	0.41	0.39
2. The Price Is Right 1 (CBS)	0.31	0.35	0.37
3. TODAY 3rd Hour (NBC)	0.29	0.32	0.26
4. The Young and the Restless (CBS)	0.26	0.31	0.27
5. The Bold and the Beautiful (CBS)	0.25	0.33	0.25
6. Let’s Make a Deal 2 (CBS)	0.23	0.23	0.25
7. The View (ABC)	0.22	0.23	0.22
8. Beyond the Gates (CBS)	0.21	0.22	0.17
9. General Hospital (ABC)	0.19	0.21	0.24
— Let’s Make a Deal 1 (CBS)	0.19	0.21	0.24
— TODAY with Jenna & Friends (NBC)	0.19	0.20	0.20
12. NBC News Daily (NBC)	0.14	0.14	0.14
13. GMA3: What You Need to Know (ABC)	0.13	0.15	0.18

Source: Nielsen (Live+Same Day) – April 7-11, 2025

Women 25-54 Rating

Rank / Show / Network	This Week	Last Week	2024
1. The Price Is Right 2 (CBS)	0.52	0.59	0.57
2. The Price Is Right 1 (CBS)	0.49	0.53	0.53
3. The Young and the Restless (CBS)	0.45	0.52	0.47
4. The Bold and the Beautiful (CBS)	0.44	0.47	0.42
5. TODAY 3rd Hour (NBC)	0.42	0.45	0.42
6. Beyond the Gates (CBS)	0.35	0.36	0.24
7. Let’s Make a Deal 2 (CBS)	0.33	0.35	0.36
8. The View (ABC)	0.32	0.35	0.33
9. TODAY with Jenna & Friends (NBC)	0.30	0.32	0.33
10. General Hospital (ABC)	0.29	0.32	0.38
11. Let’s Make a Deal 1 (CBS)	0.28	0.31	0.34
12. NBC News Daily (NBC)	0.22	0.24	0.22
13. GMA3: What You Need to Know (ABC)	0.18	0.22	0.28

Source: Nielsen (Live+Same Day) – April 7-11, 2025

Households

Rank / Show / Network	This Week	Last Week	2024
1. The Price Is Right 2 (CBS)	2.5	2.5	2.7
2. The Price Is Right 1 (CBS)	2.2	2.2	2.4
3. The Young and the Restless (CBS)	2.0	2.0	2.1
4. The Bold and the Beautiful (CBS)	1.7	1.8	1.8
5. The View (ABC)	1.7	1.7	1.6
6. Let’s Make a Deal 2 (CBS)	1.4	1.4	1.6
7. Let’s Make a Deal 1 (CBS)	1.2	1.2	1.3
— General Hospital (ABC)	1.2	1.2	1.3
9. TODAY 3rd Hour (NBC)	1.1	1.2	1.3
— Beyond the Gates (CBS)	1.1	1.1	0.8
10. GMA3: What You Need to Know (ABC)	0.8	0.9	1.0
— TODAY with Jenna & Friends (NBC)	0.8	0.8	1.0
13. NBC News Daily (NBC)	0.7	0.8	0.8

Source: Nielsen (Live+Same Day) – April 7-11, 2025

Total Viewers (In Millions)

Rank / Show / Network	This Week	Last Week	2024
1. The Price Is Right 2 (CBS)	4,030	4,182	4,448
2. The Price Is Right 1 (CBS)	3,575	3,647	4,283
3. The Young and the Restless (CBS)	2,998	3,081	3,088
4. The Bold and the Beautiful (CBS)	2,624	2,716	2,678
5. The View (ABC)	2,471	2,512	2,330
6. Let’s Make a Deal 2 (CBS)	2,239	2,331	2,499
7. Let’s Make a Deal 1 (CBS)	1,910	1,985	2,110
8. General Hospital (ABC)	1,796	1,811	2,014
9. TODAY 3rd Hour (NBC)	1,702	1,840	1,866
10. Beyond the Gates (CBS)	1,557	1,622	1,222
11. GMA3: What You Need to Know (ABC)	1,214	1,334	1,518
12. TODAY with Jenna & Friends (NBC)	1,159	1,189	1,518
13. NBC News Daily (NBC)	1,136	1,140	1,115

Source: Nielsen (Live+Same Day) – April 7-11, 2025

The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m., and are courtesy of Nielsen.

Beginning August 31, 2020, national ratings include Out of Home (OOH) viewing. Previously, ratings did not include OOH viewing. Averages are based on regular telecasts.

LEGEND

P = Premiere	R = Repeat	S = Special
NR = Not Rated / Not Ranked	N/A = Not Available	* denotes further information

Summary (Preemptions/Schedule Changes)*

• “The Bold nad the Beautiful” was broken out on Wednesday, April 9 due to CBS News coverage of the U.S. and China trade war. The episode aired for just 22 minutes. The show’s weekly average was based on five days (Monday-Friday) and will factor into the show’s season average.
• “General Hospital” was broken out on Monday, April 7 due to ABC News coverage of the stock market over the U.S. and China trade war. The episode aired for just 49 minutes. The show’s weekly average was based on five days (Monday-Friday) and will factor into the show’s season average.
• “GMA3: What You Need to Know” was broken out on Monday, April 7 due to ABC News coverage on the stock market over the U.S. and China trade war. The episode was retitled to “GMA3-ABC” and is excluded from the show’s weekly and season averages. On Wednesday, April 9, the show aired for just 53 minutes due to ABC News coverage on escalating tariffs between the U.S. and China. The weekly average is based on four days (Tuesday-Friday).
• “Let’s Make a Deal” was broken out on Monday, April 7 due to CBS News coverage of the stock market over the U.S. and China trade war. The first half-hour aired for just 15 minutes while the second half-hour aired for just 19 minutes. The show’s weekly average was based on five days (Monday-Friday) and will factor into the show’s season average.
• “The View” was retitled to “View-ABC” on Wednesday, April 9 due to ABC News coverage on escalating tariffs between the U.S. and China, and is excluded from the show’s weekly and season averages. The weekly average is based on four days (Monday, Tuesday, Thursday and Friday).

Note: The post Breaking News Coverage Tanks Daytime Broadcast, Many Shows Hit Season & Series Lows – RATINGS appeared first on the Soap Opera Network website.

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[skiman12082004]

BTG is definitely holding it's own. I'm hoping May sweeps will be fire and the ratings jump up and stay up.

Edited yesterday at 02:01 AM by skiman12082004

[te.]

GMA3...

 

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[AMCOLTLLover]

At This Point just cancel GMA3 lol

[Liberty City]

I agree.