ARTICLE: Daytime Broadcast Ratings for the Week of March 4-8, 2024

[Errol]

Steve Burton’s return as Jason Morgan on “General Hospital” was a ratings winner for the ABC daytime drama series. The series attracted its largest overall audience in seven weeks (since the week of January 8-12, 2024), marking its fourth-best performance of the season among Total Viewers and tied its season high in Women 18-49 rating while exceeding its season average among viewers in the key Women 18-49 and Women 25-54 sales demos.

Averaging 2.168 million viewers during the week of March 4-8, 2024, “General Hospital” topped the first half-hour of “Let’s Make a Deal” (2.022 million) for the first time this season among Total Viewers and tied with the second half-hour in the unrounded Women 18-49 demo.

“General Hospital” also topped “The Bold and the Beautiful” (2.542 million) for the first time this season in unrounded Women 18-49 rating, while beating the CBS soap for just the second time this season in unrounded Women 25-54 rating. “The Bold and the Beautiful” hit a season low among Total Viewers, likely impacted by preemptions on the West Coast due to CBS’ continued coverage of the UEFA Champions League games.

“The View” (2.487 million) was also a standout performer for ABC. The talk show, attracting its best overall audience since the week of January 15-19, 2024, had its fourth-best performance of the season among Total Viewers.

“The Talk” saw double-digit increases in both Women 18-49 and Women 25-54 viewers compared to its performance one week earlier, despite not airing on Tuesday, March 5 or Wednesday, March 6 due to CBS Sports coverage of the UEFA Champions League games.

What follows is a breakdown of how the daytime broadcast shows performed during the week of March 4-8, 2024 in Women 18-49 (Rating and Viewers), Women 25-54 (Rating and Viewers), Households and Total Viewers, including a look at their performance during the comparable week in 2023, 2022, 2021 and 2020 (pre-pandemic), which provides readers with a clearer picture of how the shows are performing overall during a five-year period and/or the basis for an overall trend. A closer look at the daytime soaps, including their daily performance breakdown in the demos, is posted here.

Week of March 4-8, 2024 Rankers

Women 18-49 Rating (Rounded)

Rank / Show / Network	This Week	Last Week	2023	2022	2021	2020
1. The Price is Right 2 (CBS)	0.4	0.4	0.5	0.5	0.5	0.6
— The Price is Right 1 (CBS)	0.4	0.4	0.4	0.4	0.4	0.5
3. The Young and the Restless (CBS)	0.3	0.3	0.4	0.4	0.5	0.5
— TODAY 3rd Hour (NBC)	0.3	0.3	0.3	0.4	0.5	0.5
— Let’s Make a Deal 2 (CBS)	0.3	0.3	0.3	0.4	0.3	0.4
— General Hospital (ABC)	0.3	0.2	0.3	0.3	0.4	0.4
— The Bold and the Beautiful (CBS)	0.3	0.3	0.3	0.3	0.4	0.5
8. Let’s Make a Deal 1 (CBS)	0.2	0.2	0.3	0.3	0.3	0.4
— TODAY with Hoda & Jenna (NBC)	0.2	0.2	0.3	0.3	0.3	0.3
— The View (ABC)	0.2	0.2	0.3	0.3	0.4	0.4
— The Talk (CBS)	0.2	0.2	0.2	0.3	0.2	0.3
— GMA3: What You Need to Know (ABC)	0.2	0.2	0.2	0.2	0.3	0.3*
13. NBC News Daily (NBC)	0.1	0.1	0.2	0.3*	0.3*	0.4*

Women 18-49 Rating (Unrounded)*

Rank / Show / Network	This Week	Last Week	2023	2022	2021	2020
1. The Price is Right 2 (CBS)	0.40	0.38	0.48	0.49	0.49	0.55
2. The Price is Right 1 (CBS)	0.37	0.36	0.44	0.43	0.43	0.49
3. The Young and the Restless (CBS)	0.29	0.30	0.36	0.41	0.46	0.52
4. TODAY 3rd Hour (NBC)	0.27	0.28	0.34	0.38	0.47	0.48
5. Let’s Make a Deal 2 (CBS)	0.26	0.26	0.29	0.35	0.31	0.40
— General Hospital (ABC)	0.26	0.22	0.32	0.30	0.35	0.42
7. The Bold and the Beautiful (CBS)	0.25	0.26	0.33	0.34	0.41	0.45
8. Let’s Make a Deal 1 (CBS)	0.22	0.24	0.27	0.31	0.27	0.35
— TODAY with Hoda & Jenna (NBC)	0.22	0.21	0.28	0.28	0.34	0.34
10. The View (ABC)	0.20	0.20	0.31	0.29	0.36	0.37
11. The Talk (CBS)	0.18	0.16	0.19	0.26	0.23	0.30
12. GMA3: What You Need to Know (ABC)	0.15	0.15	0.21	0.24	0.29	0.25*
13. NBC News Daily (NBC)	0.14	0.13	0.18	0.27*	0.29*	0.37*

Source: Nielsen (Live+Same Day)

Women 18-49 Viewers (In Thousands)

Rank / Show / Network	This Week	Last Week	2023	2022	2021	2020
1. The Price is Right 2 (CBS)	269	256	N/A	N/A	322	359
2. The Price is Right 1 (CBS)	245	237	N/A	N/A	278	316
3. The Young and the Restless (CBS)	209	200	N/A	N/A	302	337
4. TODAY 3rd Hour (NBC)	178	N/A	N/A	N/A	306	315
5. The Bold and the Beautiful (CBS)	174	175	N/A	N/A	265	295
6. Let’s Make a Deal 2 (CBS)	172	175	N/A	N/A	199	263
7. General Hospital (ABC)	171	147	N/A	N/A	230	274
8. TODAY with Hoda & Jenna (NBC)	150	N/A	N/A	N/A	221	219
9 Let’s Make a Deal 1 (CBS)	148	158	N/A	N/A	179	226
10. The View (ABC)	135	133	N/A	N/A	232	238
11. The Talk (CBS)	120	105	N/A	N/A	147	195
12. GMA3: What You Need to Know (ABC)	98	99	N/A	N/A	189	160*
13. NBC News Daily (NBC)	96	90	N/A	N/A*	186*	243*

Source: Nielsen (Live+Same Day)

Women 25-54 Rating (Rounded)

Rank / Show / Network	This Week	Last Week	2023	2022	2021	2020
1.. The Price is Right 2 (CBS)	0.6	0.6	0.7	0.7	0.8	0.8
2. The Price is Right 1 (CBS)	0.5	0.5	0.6	0.6	0.6	0.7
— The Young and the Restless (CBS)	0.5	0.5	0.6	0.7	0.8	0.8
4. TODAY 3rd Hour (NBC)	0.4	0.5	0.5	0.6	0.6	0.8
— General Hospital (ABC)	0.4	0.4	0.5	0.5	0.6	0.7
— Let’s Make a Deal 2 (CBS)	0.4	0.4	0.4	0.5	0.5	0.6
— The Bold and the Beautiful (CBS)	0.4	0.4	0.5	0.6	0.7	0.7
8. Let’s Make a Deal 1 (CBS)	0.3	0.3	0.4	0.5	0.5	0.5
— TODAY with Hoda & Jenna (NBC)	0.3	0.3	0.4	0.4	0.5	0.5
— The View (ABC)	0.3	0.3	0.5	0.4	0.6	0.6
— The Talk (CBS)	0.3	0.3	0.3	0.4	0.4	0.4
12. GMA3: What You Need to Know (ABC)	0.2	0.3	0.3	0.3	0.5	0.4*
— NBC News Daily (NBC)	0.2	0.2	0.3	0.4*	0.4*	0.6*

Women 25-54 Rating (Unrounded)*

Rank / Show / Network	This Week	Last Week	2023	2022	2021	2020
1. The Price is Right 2 (CBS)	0.58	0.56	0.71	0.71	0.75	0.82
2. The Price is Right 1 (CBS)	0.53	0.50	0.64	0.62	0.64	0.72
3. The Young and the Restless (CBS)	0.45	0.45	0.59	0.67	0.75	0.81
4. TODAY 3rd Hour (NBC)	0.44	0.45	0.52	0.57	0.64	0.75
5. General Hospital (ABC)	0.42	0.37	0.49	0.51	0.60	0.68
6. Let’s Make a Deal 2 (CBS)	0.38	0.38	0.44	0.51	0.50	0.58
— The Bold and the Beautiful (CBS)	0.38	0.39	0.54	0.56	0.66	0.71
8. Let’s Make a Deal 1 (CBS)	0.33	0.34	0.40	0.45	0.46	0.49
— TODAY with Hoda & Jenna (NBC)	0.33	0.34	0.42	0.41	0.48	0.54
— The View (ABC)	0.33	0.33	0.47	0.43	0.57	0.56
11. The Talk (CBS)	0.27	0.25	0.32	0.35	0.37	0.43
12. GMA3: What You Need to Know (ABC)	0.23	0.25	0.31	0.34	0.46	0.38*
13. NBC News Daily (NBC)	0.21	0.22	0.28	0.41*	0.43*	0.58*

Source: Nielsen (Live+Same Day)

Women 25-54 Viewers (In Thousands)

Rank / Show / Network	This Week	Last Week	2023	2022	2021	2020
1. The Price is Right 2 (CBS)	355	N/A	N/A	N/A	460	505
2. The Price is Right 1 (CBS)	328	N/A	N/A	N/A	391	445
3. The Young and the Restless (CBS)	289	N/A	N/A	N/A	457	496
4. TODAY 3rd Hour (NBC)	271	N/A	N/A	N/A	389	458
5. General Hospital (ABC)	256	N/A	N/A	N/A	369	415
6. The Bold and the Beautiful (CBS)	249	N/A	N/A	N/A	405	436
7. Let’s Make a Deal 2 (CBS)	234	N/A	N/A	N/A	305	355
8. TODAY with Hoda & Jenna (NBC)	204	N/A	N/A	N/A	292	333
9. Let’s Make a Deal 1 (CBS)	203	N/A	N/A	N/A	279	298
10. The View (ABC)	200	203	N/A	N/A	347	345
11. The Talk (CBS)	168	154	N/A	N/A	225	261
12. GMA3: What You Need to Know (ABC)	141	154	N/A	N/A	281	233*
13. NBC News Daily (NBC)	132	137	N/A	N/A*	266*	408*

Households

Rank / Show / Network	This Week	Last Week	2023	2022	2021	2020
1. The Price is Right 2 (CBS)	2.7	2.8	N/A	2.9	3.1	3.5
2. The Price is Right 1 (CBS)	2.4	2.5	N/A	2.6	2.7	3.1
3. The Young and the Restless (CBS)	2.1	2.1	2.1	2.3	2.3	2.8
4. The Bold and the Beautiful (CBS)	1.7	1.8	2.0	2.0	1.9	2.3
— The View (ABC)	1.7	1.6	1.6	1.7	2.0	2.1
6. Let’s Make a Deal 2 (CBS)	1.6	1.6	N/A	1.9	2.0	2.3
7. General Hospital (ABC)	1.4	1.3	1.5	1.5	1.6	1.7
8. Let’s Make a Deal 1 (CBS)	1.3	1.4	N/A	1.6	1.8	2.0
9. TODAY 3rd Hour (NBC)	1.2	1.3	1.4	1.5	1.6	1.5
10. TODAY with Hoda & Jenna (NBC)	0.9	0.9	1.1	1.1	1.1	1.3
— GMA3: What You Need to Know (ABC)	0.9	0.9	N/A	1.1	1.2	1.1
12. The Talk (CBS)	0.8	0.8	0.9	1.0	1.0	1.5*
— NBC News Daily (NBC)	0.8	0.8	0.8	1.2*	1.2*	1.4*

Total Viewers (In Millions)

Rank / Show / Network	This Week	Last Week	2023	2022	2021	2020
1. The Price is Right 2 (CBS)	4,251	4,386	N/A	4,556	4,574	4,870
2. The Price is Right 1 (CBS)	3,805	3,903	N/A	4,017	4,055	4,299
3. The Young and the Restless (CBS)	3,036	3,085	N/A	3,441	3,205	3,595
4. The Bold and the Beautiful (CBS)	2,542	2,647	N/A	2,936	2,738	3,072
5. The View (ABC)	2,487	2,345	2,301	2,374	2,689	2,612
6. Let’s Make a Deal 2 (CBS)	2,458	2,572	N/A	2,863	3,005	3,180
7. General Hospital (ABC)	2,168	2,002	N/A	2,198	2,188	2,164
8. Let’s Make a Deal 1 (CBS)	2,022	2,192	N/A	2,479	2,571	2,672
9. TODAY 3rd Hour (NBC)	1,779	1,890	2,018	2,129	2,212	2,327
10. GMA3: What You Need to Know (ABC)	1,393	1,404	N/A	1,726	1,675	1,389
11. TODAY with Hoda & Jenna (NBC)	1,300	1,358	1,507	1,604	1,485	1,685
12. The Talk (CBS)	1,224	1,299	1,336	1,482	1,446	1,971*
13. NBC News Daily (NBC)	1,116	1,168	1,171	1,713*	1,683*	1,893*

The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m., and are courtesy of Nielsen. Household ratings are the percentage of TV homes in the U.S. tuned into television, each representing 1,250,000 homes as of the 2023-2024 television season.

Beginning August 31, 2020, national ratings include Out of Home (OOH) viewing. Previously, ratings did not include OOH viewing. Averages are based on regular telecasts.

LEGEND

R = Repeat	S = Special	P = Premiere
NR = Not Rated	N/A = Not Available	* denotes further information

Note*: Officially, the demo ratings are sorted by the rounded figures released by Nielsen. “NBC News Daily” 2022, 2021 and 2020 figures are compared to the performance of “Days of our Lives,” which moved to Peacock exclusively beginning September 12, 2022. “GMA3: What You Need to Know” 2020 (pre-pandemic) figures are compared to “GMA3: Strahan, Sara & Keke.”

Year-to-year comparisons (2024 vs. 2023) for most daytime broadcast shows among Households and Total Viewers will be unavailable for the foreseeable future because the figures were unavailable to Soap Opera Network during that period.

**Notable Preemptions/Schedule Changes

• “The Bold and the Beautiful” was amended on Tuesday, March 5 and Wednesday, March 6 due to CBS Sports coverage of UEFA Champions League games on the West Coast.
• “Let’s Make a Deal” was broken out on the West Coast on Tuesday, March 5 and Wednesday, March 6 due to CBS Sports coverage of UEFA Champions League games. The show’s weekly average is based on three days (Monday, Thursday and Friday).
• “The Talk” was preempted on Tuesday, March 5 and Wednesday, March 6 due to CBS Sports coverage of UEFA Champions League games. The show’s weekly average is based on three days (Monday, Thursday and Friday).
• “TODAY 3rd Hour” was retitled to “TODAY SHOW-ALT” on Monday, March 4 and Wednesday, March 6. The show’s weekly average is based on three days (Tuesday, Thursday and Friday).
• “TODAY with Hoda & Jenna” was retitled to “TODAY Hoda & Jenna – HJ” on Monday, March 4 and Wednesday, March 6. The show’s weekly average is based on three days (Tuesday, Thursday and Friday).
• “The Young and the Restless” was amended on Tuesday, March 5 and Wednesday, March 6 due to CBS Sports coverage of UEFA Champions League games on the West Coast.

Note: The post Daytime Broadcast Ratings for the Week of March 4-8, 2024 appeared first on the Soap Opera Network website.

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[TEdgeofNight]

Thank you for including the women 18-49 and 25-54 total viewers. Wow! Pathetic numbers overall and the decline over the last few years is astounding. To think that CBS gave a 4 year renewal to Y&R to reach 289,000 women 25-54, the supposed target audience. There are 330 million people in the USA and 289,000 of women 25-54 watch Y&R. The press release for Y&R’s renewal stated 3.5 million daily viewers but it was unclear how they derived that number. It obviously included more than live plus same day. If it included all the platforms (delayed viewing, on demand, Paramount), that is not a significant increase from the live plus same day numbers. 

[dragonflies]

Yikes BOLD is on a major downward spiral. I can't believe Bradley and co don't care. They don't seem to be in a hurry to try and draw lapsed viewers back in

[Soapsuds]

These are the ratings from last week. The new ones haven't been posted yet.

[Errol]

These are the Daytime Broadcast Ratings. Toups and I do separate reports. I haven't posted the Daytime Broadcast ratings in a few weeks because I have been working on securing additional ratings data behind the scenes, hence, why we now have the viewership numbers for Women 18-49 and Women 25-54. I've also been working on several behind-the-scenes projects for the site.

Season to date, Y&R is averaging 3.221 million Live+Same Day viewers. Therefore, the 3.5 million touted by CBS in the renewal press release is for Live+7 Day season to date figures, not inclusive of multiplatform viewing (Paramount+, CBS TVE -- CBS.com and the CBS App).

You can't use 330 million people in the US as a method to gauge viewership. The 330 million figure includes babies, not just adults. Additionally, Y&R's viewership in Women 25-54 is no bigger or smaller than any single primetime or streaming show.

Let's see how the show does when it isn't being preempted for sports/

[Jeff]

Why feel the need to point it out?  It's not the first time Toups has posted the Latest Ratings, and Errol has followed up with the Daytime Broadcast Ratings article.

Edited March 21, 2024 by Jeff

[Soapsuds]

All I was saying/referring to was that the ratings weren't for the week of March 11-15 2024. 

I didn't mean to ruffle anyone's feathers with my post.

[Jeff]

Yes, it says Week of March 4-8, 2024 in the subject line.

C'mon just messin' with ya... 

Please register in order to view this content

[Errol]

No one's feathers are ruffled. But keep in mind I never implied in this post that these were ratings for the week of March 11-15, 2024.

That said, the Daytime Broadcast ratings provide the clearest outlook of how the the soaps perform against their competition across daytime TV. The soap opera ratings provide the same, but how the soaps compete against each other in their respective genre/category. Same for News and Talk.

I'll have the week of March 11-15, 2024 posted shortly. Toups will also post his data soon as well.

[Soapsuds]

 

Oh I know you didn't. I kept thinking maybe I was reading the information wrong.

Sounds great!!

Can't wait!!